Carly Marshall Email & Phone Number

Ballston Lake, New York, United States

Albany, New York Area

Administered key accounts focused on strengthening existing partnerships, demonstrating ROI for custom marketing mix solutions, and adding value to projects. ► Increased revenue and reengaged a client with high analytic needs accepting proposals from competitors. ► Propelled efficiencies in Marketing Mix proposals and generated contracts ranging from $150k-$700k+. ► Harnessed cross-functional teams and aggregated historic results and client database information to build a support case and sign a client with 25% in add-on services. ► Applied expertise to Marketing Mix questions and proposals generated by team members.

Promoted to GlaxoSmithKline Global Marketing Mix Program Lead in 2016 after exceeding expectations as the P&G Europe Marketing Mix Lead from 2014 to 2016. Mapped global marketing program prioritization with enterprise objectives. ► Developed a high-performing team of four direct reports. ► Leveraged global perspectives to meet Latin America and Middle East client needs by delivering custom options to characterize data within marketing mixes. ► Led development of a cross-solution TV campaign analysis.

Wilton, Connecticut

Injected value into client partnerships through delivering custom solutions based on quantitative research and marketing analytics. ► Delivered $1M+ in improvements in client businesses, building trusts, offering new solutions, and providing impactful findings. ► Managed ~25 multimillion-dollar projects spanning 10 countries. ► Gained client buy-in for Year 2 of a contract after reconciling 90%+ of deliverables.

London, United Kingdom

Launched the first P&G Europe Digital Meta-Analysis to provide new regional data to European marketing leaders. Ensured team alignment with AAC modeling best practices. Presented in the UK, Germany, Spain, Italy, and P&G Europe headquarters in Geneva, Switzerland.

London, United Kingdom

Managed high-value P&G projects, engaged project stakeholders, and exceeded client expectations. Projected custom solution costs and LOEs and owned responsibility for project time, scope, and budget milestones.

Stamford, Ct

Created marketing mix solutions and models for P&G categories leveraging data collected and validated from multiple sources. Generated meaningful insights and recommendations and maximized client ROI.

Stamford, Ct