Carly Washburn Email and Phone Number
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I'm resourceful and a go-getter with expertise in influencer program management on the brand side and digital content creator/talent management across diverse verticals such as beauty, fashion, family, lifestyle, food and film. Combining my background in digital marketing and brand management, I excel at supporting talent to align their content with brand objectives while maintaining their authenticity. My skill set includes talent scouting, onboarding, negotiation of digital brand deals and offline partnerships, social content strategy and mentoring talent coordinators and creators. My goal is to foster positive experiences for talent and my team, achieve growth and create new revenue streams and cultivate valuable networks within the industry.
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Palette MgmtLos Angeles, Ca, Us
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Talent ManagerPaul Desisto Talent Mgmt Oct 2023 - PresentNew York, Us- Manage roster of digital talent in the lifestyle, reality TV, food, beauty and family space -
Digital StrategistSelf-Employed Jun 2018 - Present- Social Media Strategy- Digital Content Planning- Talent Management- Influencer Campaign Management- Digital Talent Auditing + Audience Insight Reporting- Brand Consultation
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Talent ManagerPalette Mgmt Jun 2022 - May 2023New York, Ny, Us- Managed talent in Beauty, Entertainment, Fitness and Fashion verticals with a combined following of 15M- Personally secured an average of 20 brand deals/month- Owned monthly creator meetings to discuss all current projects and career goals- Scouted up-and-coming + unsigned talent via TikTok, Instagram and YouTube- Developed and maintained relationships with press, brands and agencies- Chaperoned talent at press and branded networking events
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Brand Marketing ManagerCupshe Nov 2021 - Jun 2022Los Angeles, California, Us- Developed and managed a comprehensive digital brand strategy across owned social, web and email while maintaining a consistent brand voice - Worked cross functionally to update brand book by market research and refining brand positioning, voice and overall story- Lead celebrity and influencer capsule collection digital and offline strategies- Oversaw social media team and retained PR firm to manage and develop digital and editorial strategies- Created quarterly reporting cadence to analyze social media success, influencer program EMV and conversion data -
Brand Partnerships ManagerColourpop Cosmetics Nov 2020 - Nov 2021Oxnard, Ca, Us- Established best practices for the Partnership Marketing Program - Managed external partner and influencer relationships to ensure a seamless go-to-market strategy for collaboration collections- Sold out collaboration collections with partners including Disney, Mattel, Sanrio and Nintendo -
Senior Partnerships CoordinatorColourpop Cosmetics Jun 2020 - Nov 2020Oxnard, Ca, Us- Owned internal timelines and project managed marketing efforts for monthly partnership + influencer launches- Partnered with Creative Team on digital strategy + feedback implementation- Curated gifting for new influencer opportunities, product drops and holiday initiatives
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Digital Marketing ManagerBusiness Chicks Australia Aug 2019 - Mar 2020Sydney, Nsw, AuBusiness Chicks is Australia’s largest and most influential community for women who provide life changing events and membership opportunities to drive connection. - Created social media content strategy (evergreen + paid), campaign based strategy, content planning by channel and quarterly social goals- Worked with sales team on selling in digital packages for specific brands, execution of campaigns and end of campaign reporting- Supported the Communications Team on copywriting, creative asset localization + content creation -
Digital Marketing SpecialistBusiness Chicks Australia Aug 2018 - Aug 2019Sydney, Nsw, Au- Created and built weekly newsletter and email cadence via CRM tool - Provided daily community management of fans via the Business Chicks Instagram (@businesschicks), Facebook, LinkedIn + Twitter accounts (combined following of 500k) - Monitored & responded to online conversations both in owned & outside of owned brand channels- Managed closed Facebook group of 18k members
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Account ExecutiveBreadnbutter Jul 2016 - Jun 2018Seattle, Wa, UsBread n Butter is a digital agency where brand strategy and creative intersect. Responsible for creating strategic approaches for client social media platforms that align with all-up business goals, daily management of client relationships, community and influencer management and project managing content creation.- Managed day to day client relationship, production shoots and client meetings- Lead robust influencer program driving over 1M impressions- Oversaw client's production budget & paid social media budget- Managed Facebook and Instagram accounts for major brands with a combined following of 1M+ followers -
Account SpecialistBreadnbutter Apr 2015 - Jul 2016Seattle, Wa, Us- Maintained organization of client/agency documents, internal expenses and agency DropBox- Educated internal team through constant research of industry updates and new product offerings- Collaborated on client’s Go To Market Initiatives - Implemented crisis management tactics via a variety of social media platforms when applicable - Created social media overarching editorial calendar and shot list to instruct monthly content creation
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Digital Marketing SpecialistRivet & Cuff Jun 2014 - Jan 2015Rivet & Cuff is a startup reinventing the online buying experience for men's jeans by mixing retail, technology and fashion. - Executed and analyzed email marketing campaigns via MailChimp- Lead and analyzed social media efforts on Facebook, Twitter and Instagram- Created, owned and managed denim events channel driving 40% of Q4 sales- Participated in usability and testing providing new requirements and improvements for onboarding and website- Provided direction to Creative Team on assets for marketing campaigns - Managed inventory and vendor relationships -
Customer Success InternBuuteeq Jan 2014 - Jun 2014Seattle, Wa, UsBuuteeq, a leader in Digital Marketing for the hospitality industry, helps hotels and lodging facilities give their clients white-glove service across mobile, desktop, and tablet. - Assisted the Production team in the building and execution of client websites- Produced and edited high-quality marketing content - Completed and delivered assigned projects in accordance to aggressive deadlines -
Event CoordinatorSeattle Pacific University Sep 2013 - Jun 2014Seattle, Wa, UsSeattle Pacific University is a private school that instills in their students to engage the culture in all aspects of life. - Collaborated with a team of students who coordinated all campus-wide events- Managed outside vendors and delegated appropriate tasks to each team member- Oversaw an $250k budget -
Social Media Marketing InternOpal Labs Jun 2013 - Sep 2013Portland, Or, UsOpal has created a collaborative social media planning tool for digital marketing teams to keep their editorial calendars aligned and team on task. - Assisted in initial client onboarding - Developed a vast understanding of social media technology framework- Acquired a knowledge of how startups function and the many responsibilities each job requires
Carly Washburn Skills
Carly Washburn Education Details
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Seattle Pacific UniversityMarketing
Frequently Asked Questions about Carly Washburn
What company does Carly Washburn work for?
Carly Washburn works for Palette Mgmt
What is Carly Washburn's role at the current company?
Carly Washburn's current role is Talent Manager at Paul Desisto Talent Mgmt.
What is Carly Washburn's email address?
Carly Washburn's email address is wa****@****spu.edu
What is Carly Washburn's direct phone number?
Carly Washburn's direct phone number is +120657*****
What schools did Carly Washburn attend?
Carly Washburn attended Seattle Pacific University.
What are some of Carly Washburn's interests?
Carly Washburn has interest in Children, Civil Rights And Social Action, Poverty Alleviation, Science And Technology, Human Rights, Health.
What skills is Carly Washburn known for?
Carly Washburn has skills like Marketing, Sales, Social Networking, Customer Service, Leadership, Event Planning, Teamwork, Social Media Marketing, Powerpoint, Facebook, Microsoft Office, Microsoft Word.
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