Carly Lynch Email and Phone Number
I am an outcome driven digital transformation strategist with a track record of achieving results. Partnering with clients I shape agendas and create value through customer experience transformation, process re-engineering, operating model design, and capability development across large enterprises. I am a strategic thinker who enjoys driving customer experience innovation and change and helping leaders rethink, retool, and reskill their business to gain competitive advantage.
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Principal Strategist (Retail, Media & Travel) - Digital Strategy Group, ApacAdobe Aug 2024 - PresentSan Jose, Ca, UsWorking with C-level executives across Adobe's largest Strategic customers, I apply my experience across sectors to advise on strategies for customer experience transformation and digital innovation. Adobe's Digital Strategy Group leverages a data-driven methodology to help our partners create better customer experiences by engaging with digital benchmarking capabilities, industry trends, customer-journey mapping, organizational assessments to deliver high-impact recommendations to stakeholders. -
Head Of Digital Performance Strategy ApacAdobe Dec 2017 - Aug 2024San Jose, Ca, UsPart of Adobe Professional Services APAC Leadership Team. I lead a group of consultants working with senior executives understanding the impact of digital, creating transformation roadmaps, setting priorities and activating business strategies to accelerate value with Adobe Technology. -
Consulting Manager - AnzAdobe Jul 2014 - Nov 2017San Jose, Ca, UsPart of Adobe Professional Services ANZ Leadership Team, responsible for revenue growth YoY. I lead a group of multi-disciplinary consultants overseeing the quality and success of project delivery across key strategic accounts. -
Senior Business ConsultantAdobe Oct 2013 - Jul 2014San Jose, Ca, UsAs part of Professional Services function, delivered functional and business consulting to strategic clients delivering real value to both end use and business. -
Senior Manager DigitalAnz Sep 2011 - Aug 2013Melbourne, Victoria, AuPart of the Digital Marketing Team, leading a group of 8 staff. Responsible for the management of anz.com including capability uplift and reimagining the Digital Customer experience. -
Senior Marketing ManagerAnz Oct 2010 - Aug 2011Melbourne, Victoria, AuPart of the Digital Marketing Team, I led a team of 3 staff. I was responsible for growing search as a direct response acquisition channel for the Australia Division. I lead strategy and planning to outperforming sales growth targets, managed and negotiated marketing agency partnership on behalf of the Australia division. -
Digital Marketing Manager, DepositsAnz Oct 2008 - Oct 2010Melbourne, Victoria, AuPart of the Deposit Marketing Team. I was responsible for the creative development, media planning, forecasting and budgeting of digital marketing campaigns across Search, performance display, eDM and owned properties (anz.com) for (Deposit, Savings and Travel products). -
Digital Marketing Campaign Manager, Credit CardsAnz Mar 2007 - Oct 2008Melbourne, Victoria, AuPart of the Credit Cards Marketing Team. I was responsible for the creative development, media planning, forecasting and budgeting of digital marketing campaigns across Search, performance display, eDM and owned properties (anz.com) for (Credit Cards products). In addition I lead the redesign of the Credit Card Online Application and Digital Analytics Capability across anz.com including business case development. -
Digital Channel ManagerLandmark - Awb 2003 - 2007
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Digital Project ManagerLandmark - Awb 2001 - 2003
Carly Lynch Education Details
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Monash UniversityGeneral
Frequently Asked Questions about Carly Lynch
What company does Carly Lynch work for?
Carly Lynch works for Adobe
What is Carly Lynch's role at the current company?
Carly Lynch's current role is Strategy | Customer Experience | Digital Transformation.
What schools did Carly Lynch attend?
Carly Lynch attended Monash University.
Who are Carly Lynch's colleagues?
Carly Lynch's colleagues are Lisa Pedee, Andrea Yepez, Hilaire Sawadogo, Monica Sharma, Manish Prasai, Kailash Choudhary, Sagar Sane.
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