Carly Margolin Email & Phone Number

Support North American brand management of global gourmet chocolate brands Cacao Barry,Callebaut, Carma, and Van LeerResponsible for brand development, messaging and strategy with an emphasis on local events andchef community involvementLiaise with functional areas such as pricing, customer service, sales, QA, and supply chain tofacilitate full market penetration

Greater Chicago Area

Created brand building programs and promotions based on product mixes and time-period sales to boost revenue & relevancy.Managed multiple marketing budgets, averaging at 10 million per year, by tracking quarterly spend across numerous facets including digital advertising, social media, delivery platforms, photography and more.Developed promotional materials, alongside the graphic design team, including fliers, web images, social media content, menus, website and newsletter content, which aided in growing revenue and cover count.Doubled the monthly event revenue at BomboBar Old Town by planning & executing in-venue events with Top Chef Fabio Viviani.Established innovative brand partnerships with Casamigos and Vital Proteins to drive DineAmic Hospitality restaurants. Grew DineAmic's perks program by 10% each quarter by creating relationships with local businesses and residential buildings & participating in sampling eventsAssisted in creating brand guidelines for photoshoots and social media by creating mood boards & shot lists.

Greater New York City Area

Managed all social media platforms & implemented social monitoring tools such as Sprout SocialBuilt out social media strategy, targeting key consumers to grow the Sweet Loren's community and gain followersCreated original content and copy for all photo/video shoots to use across our social media channels, as well as file maintenanceLaunched and managed a Marketing Content Calendar across all social media platformsFostered creative partnerships/collaborations, actively seeking out strategic partnerships to ensure brand growth and maximize brand awarenessDesigned & wrote engaging copy for our monthly newsletter and assisted with CRM strategyPlanned, executed & attended all major trade shows, including New York Wine & Food Festival and Natural Products Expo WestManaged and maintained in-office inventory of product & oversaw shipment of samplesOversaw Dropbox and other shared drive management of corporate content assets (videos, photographs, FAQs, templates, presentations, etc.)Responded to all customer inquiries, including email, phone and social media, in a timely and helpful manner

Posted daily to all Spoon media accounts based on recent food trends, themes or user requestsRan weekly meetings with 100+ students to brainstorm social media strategy and coordinated the weeks social media scheduleInteracted with Instagram & Twitter users to get them actively involved in the Spoon foodie network

Ann Arbor, Mi

Maintained several Instagram accounts, including the national @bestfoodamerica account, and scheduled daily posts and communicated with usersCorresponded with new and existing users through emails and direct messages notifying them of app updates, popular trends as well as answering any questionsAnalyzed the progress of assigned accounts and planned market strategies accordingly resulting in an increase of 50% in user following

Ann Arbor, Mi

Wrote monthly articles for the publication including general news articles and campus celebrity blog posts on notable people and groupsRepresented Her Campus at sponsored functions, such as the People Style Watch event, which allowed students to meet, greet and seek advice from People magazine fashion stylistsResearched and reported on campus activities and advised on various topics such as balancing school, work and social life

B.A. Communication Studies, B.A. History

Activities and Societies: Chi Omega Fraternity

High School Diploma

Activities and Societies: National Honor Society, Student Council, Peer Helper