• Created a content strategy for social media that led to 530% organic growth in the organization’s social media presence.• Used data and analytics to inform a new LinkedIn strategy for the organization which grew their presence from 5,710 to 74,000 followers. • Developed and executed an award winning social media campaign that garnered visibility for not only our organization but also our corporate partners leading to a 264 percent increase in engagements and 155 percent increase in impressions compared to the previous year's announcement and an engagement rate on Instagram of 49 percent.• Trended on Twitter twice for in-person events in 2019, both with less than 1,000 attendees.• Produced and promoted a video series for the former CEO with high-profile leaders in the pharma industry.• Strategically managed the social media presence for the organizations former CEO leading to many high-profile interviews in mainstream media publications, and most notable being asked to speak at the World Economic Forum.• Negotiated a partnership to upgrade the organization's digital analytics, saving the company more than $75,000.• Produced and promoted live broadcasts with high profile guests averaging 3,500 views per LinkedIn Live broadcast.• Serves as onsite support for all flagship events assisting with all marketing and media related initiatives including live social media coverage, attendee engagement strategies, and media and photography support.

www.tulayogaphilly.com

- Dynamic team player specializing in strategic marketing campaigns to ensure clients have a cohesive messaging at all points of contact. - Services include email marketing, social media strategy and community management, content creation, copywriting, event management, public relations, UX design, fundraising, and identifying and creating meaningful partnerships.- I work closely with each client to determine short term and long term goals, identifies primary audience and crafts clear and cohesive messages that will speak to that audience across all marketing platforms in alignment with preset goals. - Create engaging content for company blogs and social media accounts to encourage growth across all platforms- Measure monthly engagement and provides actionable insights. Some examples of current & past work include: - Strategic marketing and social media management for a premier yoga studio, advising on all aspects of digital and printed collateral, public relations, event management, partnerships and new business development.- Copywriting and content creation for national industrial gas company, advising on their digital brand and creating all content for B2B focused blog and social media platforms. - Managed all public relations and marketing aspects for a local tech startup, Lacoda. - Consulted with the non-profit, Urban Blazers, and was responsible for the planning, event management and fundraising for all major events supporting the charity organization.- Advised on marketing and public relations strategies for several major pharmaceutical companies including Janssen Biotech Inc. and Sanofi Pasteur. Pitched national and local media outlets, oversaw milestone announcements and monitored for all press and social media.- Worked with the Philadelphia Museum of Art to promote their winter gala, resulting in several media hits, including a segment on Fox Good Day and PHL 17’s morning news program.

The digital marketing program brings together executives, experts and innovators to address Digital Marketing needs from a business point of view. The Council comprises a diverse, innovative, and extremely well-connected network of top-flight executives. Council members make several contributions to the School including preserving and enhancing the reputation and quality of the School through strategic review of credit and noncredit offerings to the community, as well as helping to build value to the business community, offering the benefits of experience to faculty and students with input on programs and linking industry with academia to help ensure that the work is relevant and benefits the business community.Membership on the Council is by invitation only and is based upon personal and professional accomplishments.

High level contact for clients; advising on modifications for marketing strategy. Manages an internal team and all of the day-to-day aspects of client marketing for several casino properties across the country.• Project manager for all interactive and digital collateral as well as on property promotional collateral, direct mail, outdoor, radio and TV, high impact mailings, invitations, internal signage and billboards.• Primary responsibilities include team leadership and development, project accountability, and business ownership to meet objectives, deadlines and workload.• Functions include driving creative strategies, content execution, timeframes, proofreading, copywriting and budgets in accordance with planned goals.• Builds and maintains relationships with clients and internal marketing counterparts by supporting the development and implementation of short and long-term business practices to meet and exceed expectations.• Manages all media traffic and works with clients to determine the best channels to reach their target audience.• Maintains and tracks all project schedules while working as a liaison between account, creative, media and production.• Responsible for the growth of current clients and assists with new business development.

High level marketing contact for clients. Manages the day-to-day aspects of client marketing for several casino properties across the country.• Project manager for all interactive and digital collateral as well as on property promotional collateral, direct mail, outdoor, radio and TV, high impact mailings, invitations, internal signage and billboards.• Primary responsibilities include team leadership and development, project accountability, and business ownership to meet objectives, deadlines and workload.• Functions include driving creative strategies, content execution and timeframes. • Builds and maintains relationships with clients and internal marketing counterparts by supporting the development and implementation of short and long-term business practices to meet and exceed expectations.• Manages all media traffic and works with clients to determine the best channels to reach their target audience.• Maintains and tracks all project schedules while working as a liaison between account, creative, media and production.

Acts as the main point of contact and visual expert for ErgoBaby displays in department stores in my region. • Direct and manage visual displays.• Advises store managers and visual teams on best display options in accordance with the ErgoBaby principals.• Train and mentor sales associates on the ErgoBaby product line.• Functions include visual display strategies, precise and efficient execution, and accurate timely reporting.• Conduct in-store demos and employee training for ErgoBaby products.

Marketing professional specializing as a high level contact for clients; advising on modifications for marketing strategy. Manages the day-to-day aspects of client marketing for specified product categories within Global Corporate and Investment Banking (GCIB) for Bank of America, one of the world's largest financial institutions.• Direct the advertising business and relationship for GCIB line of business communication plan.• Project manager for conference collateral including invitations, signage and presentations; national advertising campaigns; high impact mailings; factsheets; white papers and brochures.• Primary responsibilities include team leadership and development, project accountability, and business ownership to meet objectives, deadlines and workload. • Functions include driving creative strategies, content execution, timeframes and budgets in accordance with planned goals. • Build and maintain solid partnerships with clients and marketing counterparts by supporting the development and implementation of short and long-term business practices and reporting requirements that will meet/exceed expectations. • Primary marketing consultant and project manager for all line of business related events and conferences.• Traffic jobs for the Bank of America Merrill Lynch re-brand team in order to re-brand 400+ existing marketing pieces on schedule.• Work as a liason between account, creative, legal and production.

Visual and marketing professional that specialized as the point of contact and visual expert for all Lacoste concept shops in my region. Advised store managers and visual teams on best display options in accordance with the Lacoste floor plan. Lacoste is one of the world’s leading high-end sportswear labels. • Direct and manage visual displays of all Lacoste concept shops located within department stores in the greater Philadelphia region.• Build and maintain solid partnerships with store managers and marketing counterparts by supporting the display and execution of all visual plans. • Responsibilities include building relationships, execution of floor plans and maintenance of concept shops. • Functions include visual display strategies, content execution, timeframes and organization in accordance with planned goals.

• Manage clients, such as Burton Snowboards, JDub Records and J Shoes, and Blitz Magazine.• Conceptualize, plan and execute in-house and client related events and promotions• Create press kits, media lists, interactive marketing plans and run all additional public relations aspects for the 2one5 apparel line, the 2one5 agency and Living Proof Magazine, including pitching story ideas and maintaining and growing media contacts, resulting in press hits in Maxim Magazine, Urb Magazine, Antenna Magazine, Avenue Report, Philadelphia Style, Philadelphia Magazine, Philadelphia Business Journal and at least 15 blog hits per month.• Assist clients on all aspects of their marketing needs from ad copy, to placements, to point of purchase material and online marketing and promotion• Serve as production manager and marketing consultant for Blitz Magazine and Living Proof Magazine• Update and manage 2one5 webstore (store.2one5.com) and create mailings, email blasts and online promotions

• Create, coordinate, implement and evaluate all aspects of public relations for the entire company• Build and maintain relationships and pitch story ides to major fashion and wedding magazines and all major newspapers, resulting in monthly press hits in Brides, Bridal Guide, Destination I Do, Bachelor II Groom, and special wedding sections for New York Times, Philadelphia Brides, Today Show, 10! Show• Promote and launch new and existing formalwear lines, including marketing plans, press releases, press kits and catalogues/brochures• Create sales pitches, catalogue copy, web content, and employee incentive plans

• Assist with all aspects of the event planning process, especially in the execution of the event including media relations, intern coordinator, guest list management, guest relations, VIP relations and VIP room hostess. • Create and edit clients’ media kits and track and organize client’s press clippings

• Instrumental in organizing the first annual Blue Vision Conference uniting over 250 political leaders, scientists, environmentalists and professors to work together to save Americas Oceans. Served as supervisor for 10 volunteers• Responsible for media relations, program coordination, and news pitching resulting in news coverage in several local papers as well as considerable news coverage in Florida and California• Conducted research for founder David Helvarg’s upcoming book