Carly Michael Email & Phone Number

Olympia, Wa, Us

Olympia, Washington

Business development and relationship management for nearly three hundred key membersCoordinated with C-suite professionals, elected officials and agency directors to knowledge share, convene problem solvers and draw awareness to key objectives Increased event margins during the shutdown by providing poignant content complementary and implementing innovative engagement techniques Increased event market penetration & engagement by 224% during the first year, with the shutdownManaged legislative level initiatives from statewide debates to networking receptions through 2020 and 2022 election cyclesMade key and strategic connections where policy and business intercepted to solve problems, build consensus and drive economic prosperityImplemented tactics to support 5-year strategic plan and to tackle major issues to include workforce, energy, data privacy, workforce, broadband and affordable housing policiesNegotiated agreements for both the vendor and client relationships to maximize transparency, build long-term relationships and drive profitability Supported Congressional initiates such as trade, immigration and antitrust through the DC Fly-in, Congressional Receptions and an International Trade Mission Pivot to hybrid and virtual programming Implemented awards & loyalty programs that recognized business and legislative leaders, businesses and members in Washington who made huge impacts in innovation, DEI, resiliency and sustainabilityBoard of Directors recruitment and retention ensuring diverse by industry sector, geography, gender, ethnicity and business sizeCollaborate with members on policy initiatives, while remaining balanced on issues as we frequently represent numerous clients on all sides of an issueCoordinated high profile speakers to include Earvin “Magic” Johnson, Debbie Sterling, Paul Ryan, Heidi Heitkamp, Jim VandeHei, Mike Allen, Jessica Matthews, Reshma Sujani and elected officials

Fort Stewart, Georgia

• Supervise four managers and serve as senior rater for twenty-six employees across the Support Division, including Marketing, Information Technology, Financial Management, Contracting/Acquisitions, Public Private Ventures, Property Management, Supply Warehouse, and Maintenance Departments.• Control five labor and operating budgets totaling $1.5M, from forecasting income and expenses based on historical data to explaining any variances.• Mobilize a 20-person special events team in organizing 120+ engaging activations per year, such as this holiday’s “Grinch Stealing Christmas,” concerts with high-profile musicians, and monthly fishing tournaments. • Coordinate between the 75th Innovation Command and 3ID’s Community Ready and Resilient Council to launch an app that delivers traditional face-to-face agency services supporting soldiers’ social, emotional, physical, spiritual, and family needs in a virtual space (e.g. profile-based sponsorship, on-boarding benchmark surveys, custom micro-action challenges, reciprocal rewards and incentives).• Initiated an enterprise contract with Lyft to generate safe ride options for soldiers, utilizing “Base Mode” to provide psychographic and usage data to the Senior Commander while empowering Soldiers to accumulate “points” towards free rides through actions that support divisional readiness and resilience.• Delivered a world class virtual gaming facility for soldiers that generated revenue for the garrison with no cost to the Army via a contract with Drop Zones’ Game Link.

Fort Stewart & Hunter Army Airfield, Ga

• Maximized business revenue growth for service members and their families at eight Child and Youth facilities, six pools, five gymnasiums, two golf courses, two bowling centers, two travel offices, two bingo halls, two outdoor recreation centers, two auto skills centers, two catering conferencing facilities, and hundreds of activities and events.• Navigated trade negotiations, rightsizing contracts and improving labor management; reduced budget by 15% within first year.• Boosted cost savings and improved marketing practices by implementing innovative tools (e.g. FreshDesk, EventBrite, QuickTap, Constant Contact, Prezi, Google Analytics, Ad Server, Concrete 5) to manage workflow, time, demographic research, campaigns, etc. • Partnered with Anglers and Appetites’ reality TV Show, hosting Fort Stewart’s #BadiaBestCatch campaign to deliver content covering the organization’s golf course and to highlight Club Stewart’s Chef; selected participants, who received a catered feast, through a social media campaign.• Authored the “What Drives You?” script and storyboards, contracting “We Are the Mighty” to shoot the Taylor’s Creek Golf Course promotional campaign featuring 5 demographically representative short videos and a longer general promotional video; drove play and new business.• Introduced the #AdventureAwaits campaign, sharing soldiers’ and families’ experiences and dream vacations through a three-part video series (“Dream,” “Live,” and “Embrace” adventures); reached 38.1K viewers with 538 post engagements over 3 weeks.

San Antonio, Texas Area

• Re-established a headquarters sponsorship and advertising program, as well as an Army IMCOM enterprise program.• Strategized interactive marketing solutions and the rollout of enterprise web, digital signage, e-mail, and social media with a business-based focus.• Implemented blank purchase agreements for sponsor activations at garrison and enterprise events, as well as a global sponsorship and advertising rate card based on industry standards and in-depth local market data analysis.• Governed the relationship between the education office and MWR sponsorship programs by initiating a FRAGO to the DoD to improve procedures and streamline processes.• Built standard operating procedures for financial management, invoicing, and accounts receivable, resulting in zero delinquency for FY15.• Published an Army-wide media kit for headquarters and garrison sponsorship offices, as well as mentored garrison sponsorship commanders, division chiefs, and program managers on industry trends/best practices with regular presentations on course materials.• Conducted professional training on ad server, cost per thousand, proposal development, and pricing strategies for the garrison and the Secretary of the Army’s office of the administrative assistant.• Coordinated global media buys, sponsorship logistics, campaign implementation, and reporting.• Aligned objectives with national fortune 500 clients, senior leaders, and garrison legal and leadership.

Joint Base Lewis-Mcchord

• Designed and deployed long-term plans and fully integrated corporate relations activities (e.g. communications plans, new media advertising) across multi-functional teams as the chief strategist.• Generated $1.07M cash, $355 in-kind product, and $25K in cost avoidance during FY14.• Cultivated partnerships with commercial organizations, corporations, and private foundations to enhance the quality of Family and MWR programs and events.• Guided employees through performance evaluations, promotions, incentives, training, development, and service delivery to ensure consistently exceeded client expectations.• Determined demographic and consumer preferences via survey instruments and moderated focus groups to improve programming and reduce costs.• Identified and analyzed similar venues in the marketplace to develop effective advertising pricing strategies, conducting market segmentation and calculating impressions and reach.• Composed and edited copy, as well as oversaw layout and design composition, for advertisements, multi-media presentations, and other marketing collateral

Joint Base Lewis-Mcchord, Wa

• Orchestrated events, programs, and cross-promotional opportunities individually and with program managers while maintaining the annual programming calendar; results included collaboration between libraries, recreation centers, BOSS, outdoor recreation, sports and fitness centers, special events, aquatics, and auto skills.• Recognized for initiating the well-received Operation Care Fair and Operation Baby Shower, which is still in existence to this day.• Organized and executed multiple special events from conceptualization to implementation (e.g. Independence Day, Country Fair, Kids Fest, Armed Forces Day), including contracting, promotions, budgeting, décor, menus, and after action reports.

Fort Lewis, Wa

• Compiled and distributed an employee newsletter monthly.• Processed pre-and post-deployment briefings to Soldiers arriving at Fort Lewis. • Sponsored MWR events ranging from golf tournaments to large Armed Forces Day and Kids’ Fest events. • Hosted events for residents in community centers, such as baby showers, earth day landscaping classes, resident appreciation barbeques, etc.

Olympia, Wa

• Maintained relationships with existing clients and initiating new accounts. • Created payment plans, managed and collected on delinquent accounts.• Developed detailed marketing campaigns by coordinating one-on-one with local businesses owners.• Assisted clients in defining their target audience and refine their marketing message. Provided a detailed SWOT analysis from which benefit statements, slogans and tag lines were written.• Composed creative and effective copy for radio spots and incorporated them into business proposals.• Represented clients at live remote broadcasts and events and voiced radio spots.

Maryville, Missouri

Durban Area, South Africa

Durban Area, South Africa

Was one of five youth in Kwa-Zulu Natal to receive the Junior Achievers Merit Award for the company we operated in rural Mandini up-cycling industrial materials into bar stools for "shebeen" establishments within the community.

Bs, Public Relations, 3.98 Gpa

Activities and Societies: Phi Eta Sigma Freshman Honors Society Public Relations Student Society of America American Marketing Association.

High School Diploma