Carly Michael Email & Phone Number

Olympia, WA, US

Olympia, Washington

Business development and relationship management for nearly three hundred key membersCoordinated with C-suite professionals, elected officials and agency directors to knowledge share, convene problem solvers and draw awareness to key objectives Increased event margins during the shutdown by providing poignant content complementary and implementing.

Fort Stewart, Georgia

• Supervise four managers and serve as senior rater for twenty-six employees across the Support Division, including Marketing, Information Technology, Financial Management, Contracting/Acquisitions, Public Private.
• Control five labor and operating budgets totaling $1.5M, from forecasting income and expenses based on historical data to explaining any variances.
• Mobilize a 20-person special events team in organizing 120+ engaging activations per year, such as this holiday’s “Grinch Stealing Christmas,” concerts with high-profile musicians, and monthly fishing tournaments.
• Coordinate between the 75th Innovation Command and 3ID’s Community Ready and Resilient Council to launch an app that delivers traditional face-to-face agency services supporting soldiers’ social, emotional, physical.
• Initiated an enterprise contract with Lyft to generate safe ride options for soldiers, utilizing “Base Mode” to provide psychographic and usage data to the Senior Commander while empowering Soldiers to accumulate.
• Delivered a world class virtual gaming facility for soldiers that generated revenue for the garrison with no cost to the Army via a contract with Drop Zones’ Game Link.

Fort Stewart & Hunter Army Airfield, GA

• Maximized business revenue growth for service members and their families at eight Child and Youth facilities, six pools, five gymnasiums, two golf courses, two bowling centers, two travel offices, two bingo halls, two.
• Navigated trade negotiations, rightsizing contracts and improving labor management; reduced budget by 15% within first year.
• Boosted cost savings and improved marketing practices by implementing innovative tools (e.g. FreshDesk, EventBrite, QuickTap, Constant Contact, Prezi, Google Analytics, Ad Server, Concrete 5) to manage workflow, time.
• Partnered with Anglers and Appetites’ reality TV Show, hosting Fort Stewart’s #BadiaBestCatch campaign to deliver content covering the organization’s golf course and to highlight Club Stewart’s Chef; selected.
• Authored the “What Drives You?” script and storyboards, contracting “We Are the Mighty” to shoot the Taylor’s Creek Golf Course promotional campaign featuring 5 demographically representative short videos and a longer.
• Introduced the #AdventureAwaits campaign, sharing soldiers’ and families’ experiences and dream vacations through a three-part video series (“Dream,” “Live,” and “Embrace” adventures); reached 38.1K viewers with 538.

San Antonio, Texas Area

• Re-established a headquarters sponsorship and advertising program, as well as an Army IMCOM enterprise program.
• Strategized interactive marketing solutions and the rollout of enterprise web, digital signage, e-mail, and social media with a business-based focus.
• Implemented blank purchase agreements for sponsor activations at garrison and enterprise events, as well as a global sponsorship and advertising rate card based on industry standards and in-depth local market data.
• Governed the relationship between the education office and MWR sponsorship programs by initiating a FRAGO to the DoD to improve procedures and streamline processes.
• Built standard operating procedures for financial management, invoicing, and accounts receivable, resulting in zero delinquency for FY15.
• Published an Army-wide media kit for headquarters and garrison sponsorship offices, as well as mentored garrison sponsorship commanders, division chiefs, and program managers on industry trends/best practices with.

Joint Base Lewis-McChord

• Designed and deployed long-term plans and fully integrated corporate relations activities (e.g. communications plans, new media advertising) across multi-functional teams as the chief strategist.
• Generated $1.07M cash, $355 in-kind product, and $25K in cost avoidance during FY14.
• Cultivated partnerships with commercial organizations, corporations, and private foundations to enhance the quality of Family and MWR programs and events.
• Guided employees through performance evaluations, promotions, incentives, training, development, and service delivery to ensure consistently exceeded client expectations.
• Determined demographic and consumer preferences via survey instruments and moderated focus groups to improve programming and reduce costs.
• Identified and analyzed similar venues in the marketplace to develop effective advertising pricing strategies, conducting market segmentation and calculating impressions and reach.

Joint BASE LEWIS-MCCHORD, WA

• Orchestrated events, programs, and cross-promotional opportunities individually and with program managers while maintaining the annual programming calendar; results included collaboration between libraries, recreation.
• Recognized for initiating the well-received Operation Care Fair and Operation Baby Shower, which is still in existence to this day.
• Organized and executed multiple special events from conceptualization to implementation (e.g. Independence Day, Country Fair, Kids Fest, Armed Forces Day), including contracting, promotions, budgeting, décor, menus.

Fort Lewis, WA

• Compiled and distributed an employee newsletter monthly.
• Processed pre-and post-deployment briefings to Soldiers arriving at Fort Lewis.
• Sponsored MWR events ranging from golf tournaments to large Armed Forces Day and Kids’ Fest events.
• Hosted events for residents in community centers, such as baby showers, earth day landscaping classes, resident appreciation barbeques, etc.

Olympia, WA

• Maintained relationships with existing clients and initiating new accounts.
• Created payment plans, managed and collected on delinquent accounts.
• Developed detailed marketing campaigns by coordinating one-on-one with local businesses owners.
• Assisted clients in defining their target audience and refine their marketing message. Provided a detailed SWOT analysis from which benefit statements, slogans and tag lines were written.
• Composed creative and effective copy for radio spots and incorporated them into business proposals.
• Represented clients at live remote broadcasts and events and voiced radio spots.

Maryville, Missouri

Durban Area, South Africa

Durban Area, South Africa

Was one of five youth in Kwa-Zulu Natal to receive the Junior Achievers Merit Award for the company we operated in rural Mandini up-cycling industrial materials into bar stools for "shebeen" establishments within the community.

Bs, Public Relations, 3.98 Gpa

Activities and Societies: Phi Eta Sigma Freshman Honors Society Public Relations Student Society of America American Marketing Association.

High School Diploma