Carly Ginburg Email & Phone Number

- Spearheaded the creation of Delta’s Brand Beliefs (Welcoming, Elevated, and Caring) strategy driving a 35% year-over-year increase in brand recognition by establishing clear, actionable service and hospitality standards. - Collaborate with cross-functional teams to ensure seamless implementation, execution, and measurement of Brand Beliefs across all touchpoints, aligning with operational and customer experience goals. - Identify and resolve operational challenges, implementing effective solutions to optimize efficiency, enhance customer satisfaction, and improve Net Promoter Scores (NPS). - Develop and streamline processes for customer events, recognition policies, and promotional items, ensuring alignment with Delta’s brand standards while maintaining safety and operational effectiveness for frontline teams. - Lead the advancement of Delta’s customer recognition strategy, establishing tools and standards resulting in hundreds of personalized recognitions annually, driving customer and brand loyalty. - Proven success in executing campaigns that consistently engage, inspire, and drive results for both customers and employees. - Lead, mentor, and empower a high-performing team, fostering a culture of collaboration to deliver exceptional results. - Selected participant in the Delta Leadership Accelerator Program (2024-2025).

- Built thoughtful communication strategies, considering internal and external factors, that inform, educate and articulate SkyMiles, Medallion, and Delta Sky Club programs- Simplified intricate policies into easy-to-understand content for varied audiences, including both customers and Delta frontline representatives- Led cross-functional projects that create more positive and meaningful customer experiences such as Status Extensions, Upgrade Certificate improvements, Wheels Up Partnership launch, revamped Million Miler Program, and Medallion Accelerators- Supported Delta Sky Club in Club openings, new programs, Membership details, and operational changes- Contributed strategic and customer-first mindset towards growing Medallion NPS, increasing Member Acquisition, deepening Member engagement, improving mile redemption, and humanizing the SkyMiles program

Atlanta, Georgia

-Drove consideration among the eHVC audience with strategic plans and media spend by producing social-first campaigns laddering up to Seattle and Los Angeles value statements, business goals, and strategies-Led development of influencer strategy and brand ambassador program to establish company-wide standardization in contracts, identification, and execution of talent-Partnered with SkyMiles/CRM team to drive positive experiences for SkyMiles members and reach 10.9% incremental YOY increase of mile redemption -Increased positive sentiment and benefit awareness among Medallion Members by recognizing qualification milestones, communicating emotional journey campaign goals and encouraging social sharing-Distributed quarterly social listening reports to SkyMiles, Los Angeles and Seattle teams that vocalize impact of social volume and campaigns in specific marketplaces while providing business insights

-Led strategic and creative process for nationally-targeted, social-first campaigns such as The Big Thank You, GRAMMYs Behind the Climb, How to Go, and Coca-Cola Middle Seat Lounge that align with cultural and trending moments tied to eHVC passions-Collaborated with The New York Times, PopSugar, and VICE to position Delta as an expert in the travel industry through custom content partnerships garnering over 33 million media impressions-Managed strategy, content production, and publishing of social content calendar across Delta-owned social channels through leading external agency on Delta’s brand strategy-Translated key Corporate Social Responsibility initiatives into relevant social communications across channels-Formalized and launched onboarding program to welcome new team members to the MarComm organization

Atlanta, Georgia

-Responsible for setting all social media and marketing strategies for internal talent and Rare-owned social verticals-Established social media and marketing strategies for company channels while overseeing media spend, follower acquisition, and website traffic campaigns of over 60 million visits per month-Launched successful influencer programs through identification, contracting, and execution with agency partnership.

Greater Atlanta Area

- Created robust communication strategies for shows and networks to provide direction to the Marketing department, Public Relations department, Media Buying team, Sales team, Talent teams and Producers - Facilitated “boot camps” to train TBS and TNT talent and producers on network social media priorities and effective skills to operate social platforms - Developed close relationships with TBS and TNT actors and talent teams in order to create effective strategies for show promotion - Collected social media assets from show production and direct on-set photographers and the production team on necessary content to align with the show strategy- Used fan interactions to develop relevant content for fans, highlight superfans and establish a “voice” for show and network level accounts- Analyzed social media insights at a show and network level to show social media growth, trending topics, and the effectiveness of various strategies and promotions- Managed team that executes social media content calendars and show assets-Facilitated relationships with multiple outside agencies

Atlanta, Georgia

- Worked in close conjunction with talent to execute in depth social media plans and train on social platform usage- Planned, developed, and executed social media content calendars- Developed, published and distributed social buzz reports to the Marketing department on a weekly basis- Managed account information and visual appearance of TNT, TBS and TCM social media site accounts -Accounts include: Facebook, Twitter, YouTube, Tumblr, Instagram, Pinterest, Google+, and others-Social Media and outreach for brands included TNT, TBS and TCM.

- Assisted under Holly Goline, publicist and manager for well-known actors- Earned valuable skills as an executive assistant and management expertise- Organized international and domestic philanthropy efforts for large groups- Assisted in reading, editing, and analyzing movie scripts for writers and actors

Digital Marketing Group- Managed CNN Facebook Page targeting fans and increasing fan base by 10% to 1 million fans - Analyzed aspects of TV, CNN.com, and mobile platforms related to the CNN Brand and provided suggestions for improvements - Generated information for supervisors to present and attended daily departmental meetings to discuss upcoming initiativesOff Channel Marketing- Formed valuable relationships within various departments at Turner Broadcasting- Managed, planned, and promoted employee events for more that 1,000 employees- Prepared compelling marketing plans and promotions for Nancy Grace and Elizabeth Cohen’s new summer book release

- Managed social media and events for an expanding Public Relations firm, with beauty and fashion products- Supervised and served as Assistant Producer for, Rearvue, night time talk show geared towards young women

- Experienced field work dealing with advertising and promotional sales - Planned events for large concerts and social events for up to 500,000 attendees

- Responsible for organizing, managing, and leading sorority activities and events for 185 members- Conducted weekly executive board meetings, President’s roundtable meetings and weekly chapter meetings- Helped in coordinating philanthropic events on campus including on the most successful Panhellenic philanthropies on campus, Greek Grind. This raised over $12,000 for Prevent Child Abuse America. -Coordinated contact with current sisters, alumni and the national office weekly

- Cared for children from the ages of 13 to 16 at an overnight camp for two, one month sessions annually

Advertising Major, Spanish Minor

Activities and Societies: Sigma Delta Tau, Sigma Delta Tau President, UGA Heroes, Relay for Life, Intramural Sports, Ad Club, PRSSA.

Education record

Education record