Carly Ginburg Email & Phone Number

- Spearheaded the creation of Delta’s Brand Beliefs (Welcoming, Elevated, and Caring) strategy driving a 35% year-over-year increase in brand recognition by establishing clear, actionable service and hospitality standards. - Collaborate with cross-functional teams to ensure seamless implementation, execution, and measurement of Brand Beliefs across all.

- Built thoughtful communication strategies, considering internal and external factors, that inform, educate and articulate SkyMiles, Medallion, and Delta Sky Club programs- Simplified intricate policies into easy-to-understand content for varied audiences, including both customers and Delta frontline representatives- Led cross-functional projects that.

Atlanta, Georgia

-Drove consideration among the eHVC audience with strategic plans and media spend by producing social-first campaigns laddering up to Seattle and Los Angeles value statements, business goals, and strategies-Led development of influencer strategy and brand ambassador program to establish company-wide standardization in contracts, identification, and.

-Led strategic and creative process for nationally-targeted, social-first campaigns such as The Big Thank You, GRAMMYs Behind the Climb, How to Go, and Coca-Cola Middle Seat Lounge that align with cultural and trending moments tied to eHVC passions-Collaborated with The New York Times, PopSugar, and VICE to position Delta as an expert in the travel.

Atlanta, Georgia

-Responsible for setting all social media and marketing strategies for internal talent and Rare-owned social verticals-Established social media and marketing strategies for company channels while overseeing media spend, follower acquisition, and website traffic campaigns of over 60 million visits per month-Launched successful influencer programs through.

Greater Atlanta Area

- Created robust communication strategies for shows and networks to provide direction to the Marketing department, Public Relations department, Media Buying team, Sales team, Talent teams and Producers - Facilitated “boot camps” to train TBS and TNT talent and producers on network social media priorities and effective skills to operate social platforms.

Atlanta, Georgia

- Worked in close conjunction with talent to execute in depth social media plans and train on social platform usage- Planned, developed, and executed social media content calendars- Developed, published and distributed social buzz reports to the Marketing department on a weekly basis- Managed account information and visual appearance of TNT, TBS and TCM.

- Assisted under Holly Goline, publicist and manager for well-known actors- Earned valuable skills as an executive assistant and management expertise- Organized international and domestic philanthropy efforts for large groups- Assisted in reading, editing, and analyzing movie scripts for writers and actors

Digital Marketing Group- Managed CNN Facebook Page targeting fans and increasing fan base by 10% to 1 million fans - Analyzed aspects of TV, CNN.com, and mobile platforms related to the CNN Brand and provided suggestions for improvements - Generated information for supervisors to present and attended daily departmental meetings to discuss upcoming.

- Managed social media and events for an expanding Public Relations firm, with beauty and fashion products- Supervised and served as Assistant Producer for, Rearvue, night time talk show geared towards young women

- Experienced field work dealing with advertising and promotional sales - Planned events for large concerts and social events for up to 500,000 attendees

- Responsible for organizing, managing, and leading sorority activities and events for 185 members- Conducted weekly executive board meetings, President’s roundtable meetings and weekly chapter meetings- Helped in coordinating philanthropic events on campus including on the most successful Panhellenic philanthropies on campus, Greek Grind. This raised over.

- Cared for children from the ages of 13 to 16 at an overnight camp for two, one month sessions annually

Advertising Major, Spanish Minor

Activities and Societies: Sigma Delta Tau, Sigma Delta Tau President, UGA Heroes, Relay for Life, Intramural Sports, Ad Club, PRSSA.

Education record

Education record