Carlyn Hill Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Write copy for, ideate, film and edit creative social content across LinkedIn, Threads, Instagram, TikTok, X and Facebook.
• Manage the content calendar and creation of daily social content
• Created the 2024 Social Media Awareness and Employee Advocacy Strategies, collaborating across social and comms to do so
• Collaborate across social, product marketing, communications and more to align social content with larger brand initiatives
• Contribute subject matter expert articles for the Insights blog

Chicago, Illinois, United States

• Write scripts for and serve as talent in Sprout's educational YouTube series (achieved over 8,000 views and over 600,000 impressions in the first six months)
• Create content briefs for static social posts assigned to the content team
• Select articles for the content team to feature in social posts based on monthly content and thematic goals
• Assist social team with occasional content to promote content team articles and initiatives with trending audio or scripted videos
• Write SEO-driven articles for the Sprout Insights Blog
• Report monthly metrics for the content team's social content

• Assist in concepting concepts and copy for advertising campaigns
• Train other teams to monitor Shedd's social channels as well as set up, manage, and monitor their own
• Manage and create content for Shedd's social media channels, achieving nearly 100,000 TikTok followers since April 2020, with the majority of those followers gained in just six months in 2021 with limited resources
• Went viral on TikTok and Instagram Reels with a sea otter view that achieved a combined 5 million views
• Coordinate gathering content from outside teams to keep up with increased social demand

Greater Chicago Area

• Managed the viral, award-winning "penguin field trips" social media campaign that grew Shedd's following by 32% on Facebook, 150% on Twitter, and 185% on Instagram. The viral penguin videos appeared everywhere from.
• Plan monthly and weekly social content based adhering to a high-level social strategy
• Co-led a complete design overhaul and refresh for Shedd’s bi-weekly eNews
• Assist with higher-level projects, such as creative directing a reopening video, lending copy support for TV ads, and more.
• Write mission-based copy within strict brand voice across all social platforms
• Ideate and write Shedd’s bi-weekly email newsletter

Greater Chicago Area

• Grew Adler's Instagram audience by 24.2% (nearly 6,000 followers gained in five months) and achieved their two most popular tweets of all time.* (*Pre-pandemic)
• Increased Twitter engagements by 462.5% compared to the previous months and increased Instagram engagements by 29.9% compared to the previous months.​
• Revamped their social bios to include that they are America's FIRST planetarium, reflecting the brand's uniqueness.
• Created and implemented a more in-depth social media strategy where one did not fully exist and created social content that landed Adler in an official Twitter moment as well as made Adler the focus of a CBS news.

Greater Chicago Area

• Wrote and managed original content for the Threadless blog and averaged 22,527 monthly views in my final year.
• Spearheaded the marketing-focused Creative Resources blog for Threadless, working with the brand team to increase views by 88% in 2016.
• Crafted compelling and punchy copy blurbs and subject lines for Threadless emails, Facebook ads, website blurbs promoting new products and challenges, and more.
• Co-started "The Threadless Podcast"

Greater Chicago Area

My first big writing break on the Internet! I've contributed several personal essays to Zooey Deschanel's site, "HelloGiggles", working with the editors to pitch and edit my pieces.

While interning at the Chicago International Film Festival, I was responsible for reading and heavily editing the blurbs about the films being screened at the festival. I also had the chance to watch films and write my own blurbs to be published in the festival's program booklets.