• Manage a roster of 35+ clients’ brand strategies, marketing content, and funnel automation to increase qualified leads and conversion rate.• Create clear and engaging copy and content for 15+ websites and digital marketing efforts that speak to companies' voice and target audience.• Establish and implement effective, data-driven campaign strategies driving 2-3% consistent channel growth month over month.

• Led the full rebrand and marketing strategy of a 20+ year old company and multiple acquisitions ensuring brand recognition and elevated visibility.• Coordinated and led in-house strategic marketing and brand development for diverse brands as developed by the executive leadership team and third-party service partners.• Established performance benchmarks with marketing partners and 10+ direct reports, and monitored key performance analytics.• Worked closely with development partners to ensure cohesion of goals and execution of all organizational projects such as: content cultivation, resource production, and omni channel digital advertising campaigns.• Work with operations to ensure development efforts are receiving the best back-end support.

• Developed clear and engaging omnichannel content consistent with the company's brand image and business goals for seasonal campaigns.• Performed regular content gap analyses to determine content needs and execution strategy to optimally voice the brand's focus each week, month and quarter in partnership with merchant and executive teams.• Created and managed an omnichannel content calendar for paid and organic media directing messaging driving consumer-facing product value and revenue-generating storybranding.

• Led the innovative and strategic use of Lane's corporate brand to deliver on internal and industry-facing marketing goals during a global crisis.• Provided marketing strategy, communications support, and copywriting on corporate programs, projects and strategic developments.• Managed external branding and advertising through industry associations and international partners.• Education Co-Chair for the Society for Marketing Professional Services (SMPS) CT Chapter - voted "Member of the Year" in 2021

• Co-founded the first UConn Gives initiative which raised $400,000 in 36 hours from 4,600+ donors and set new University donor records.• Director of direct mail marketing campaigns consistently exceeding the standard response rate of 2% and generating a top performer of 11%.• Co-Director of all email and digital marketing campaigns supporting a $70 million+ budget in 2019.• Chair of the Nutrition Committee for the Foundation's Corporate Wellness program

• Director of marketing objectives, communication strategy and revenue growth efforts to coincide with the Board’s organizational strategic plan.• Proven track record of meeting and exceeding income forecasts and previous year’s marketing metrics to support a $555,000 annual budget.• Supervisor to supporting staff and intern positions.

• Management and grant acquisition of an annual budget of over $2.2 million.• Responsible for over $600,000 in new grant writing revenue in addition to annual awards for nonprofit programs in 2015.• Liaison and constituent advocate to community programs and social service providers for the San Luis Valley.

• Management of marketing and communication strategies• Website content, design and maintenance • Coordination of tradeshow presence and local retail relationships• Business plan development of value-added product lines including input acquisition, packaging, branding, supply forecasts, pricing and merchandising

• Grant writing and copywriting for Director-level communications• Administrator and manager of Food Exports Northeast program initiatives• Design and distribution of statewide marketing publications• Management and reinstatement of a statewide federal program