𝗘-𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲• Led the development of a robust ecommerce platform specializing in aftermarket auto parts, encompassing over 500,000 SKUs.• Spearheaded the integration of advanced application lookup capabilities, enhancing user experience and facilitating seamless part identification.• Collaborated closely with cross-functional teams including UX/UI designers and developers to ensure alignment with strategic goals and timelines.• Successfully launched the platform, achieving a 20% growth in online sales within the six months.𝗕𝟮𝗕 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗣𝗿𝗼𝗴𝗿𝗮𝗺• Conceptualized and developed a data-informed loyalty program that drove a 10% increase in revenue within its inaugural year.• Utilized customer segmentation and behavioral analytics to tailor rewards and incentives, enhancing customer retention and lifetime value.• Led cross-functional teams in the successful rollout and continuous optimization of the loyalty program, contributing to sustained revenue growth and a 5% increase in customer satisfaction scores.𝗥𝗲𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 • Planned and executed comprehensive rebranding from four Bumper to Bumper franchises to company-owned branding including indoor and outdoor signage, fleet vehicle wraps, company stationary, digital assets, staff uniforms and promotional wearables and giveaways.• Collaborated with local agency to develop a 60th Anniversary campaign consisting of print collateral, B2B and B2C commemorative promotions, public relations plans and an event marketing initiative including a contest with a both social media and live event component. • Successfully initiated email marketing strategy by compiling a list of over 2500 subscribers in an 8 month period while maintaining a 30% open rate over the course of 12 campaigns.

Systematically conducted research, sourced contacts and provided follow-up in support of the company's Major Project Group; this division focused on providing cable and wire to large scale mining, oil & gas and infrastructure projects. Uncovered a significant opportunity with an electrical contractor specialized in runway and apron electrical installations at airports; relationship resulted in $250K worth of cable sales over a 6 month period.

Primarily accountable for the creation and implementation of marketing strategies and budgets for three dealer locations representing six premium boat brands.Notable accomplishments in this role include:• The development of a Mandarin marketing strategy including a Chinese microsite and a series of learning seminars aimed to increase awareness of boating within the Asian community. The dealership was awarded 2012’s “Best Idea” by the North American Marine Dealers Association for this approach.• The marketing of the dealership’s participation in the 2011 Luxury Super Car Show, which garnered media coverage for being the first boat dealer to participate in the show. • An event partnership with Bentley Vancouver giving the dealership access to a new client base while saving them money on event costs.