Carly Rosenberg

Carly Rosenberg Email and Phone Number

Associate Director, Corporate Communications, Content Strategist @ FINRA
United States
Carly Rosenberg's Location
United States, United States
Carly Rosenberg's Contact Details
About Carly Rosenberg

With over 20 years of experience in content management, digital strategy, and storytelling, I excel at transforming complex information into compelling narratives that drive business growth and engagement. As the Associate Director of Content Strategy in Corporate Communications at FINRA, I lead the development and execution of digital content strategies, harnessing the power of storytelling to connect with diverse audiences while ensuring alignment with organizational goals and regulatory standards.My career includes pivotal roles such as Interim Director of Operations and Product Manager at Patch Media, where I successfully managed teams and developed innovative content solutions. I have a proven track record of designing and implementing processes that enhance content efficiency and engagement, from crafting captivating stories to optimizing content workflows and leveraging data-driven insights.In addition to my content management and storytelling skills, I bring a unique perspective as a Full Stack Developer and Emmy Award-winning TV Producer. My technical background and award-winning work in television production have equipped me with a deep understanding of both the creative and technical aspects of content creation and delivery.

Carly Rosenberg's Current Company Details
FINRA

Finra

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Associate Director, Corporate Communications, Content Strategist
United States
Employees:
83
Carly Rosenberg Work Experience Details
  • Finra
    Associate Director, Corporate Communications, Content Strategist
    Finra
    United States
  • Finra
    Associate Director, Content Strategist
    Finra Oct 2022 - Present
    Washington, District Of Columbia, Us
    Lead the corporate communications digital content strategy team overseeing FINRA's primary website, internal portal, and digital platforms, ensuring alignment with organizational goals and objectives.Apply data analytics techniques to analyze user behavior and engagement metrics, translating findings into actionable insights to drive strategic content decisions, resulting in enhanced business performance and increased operational efficiency.
  • Freelance
    Product Manager/Content Strategist
    Freelance Jan 2013 - Oct 2022
    Execute all aspects of digital branded and commercial content production. Create and oversee web identity. Define scope. Recruit, hire and manage all team members, for entire product lifecycle; from strategic planning to tactical activities. Allocate tasks and ensure projects are delivered on time and on budget. Engage with clients both onsite as well as off. Clients include MC3, Healthline.com, GE Capital, Slate, Bacon Press Books
  • Patch.Com
    Software Developer
    Patch.Com Nov 2015 - Oct 2019
    New York, Ny, Us
    One of eight developers for this highly trafficked hyper-local news platform. Over 50 million page views monthly. Program in SQL, PHP/Drupal 7, Javascript/JQuery, Vue.js, Node.js, MAMP:
  • Patch.Com
    Director Of Operations
    Patch.Com Mar 2017 - Nov 2018
    New York, Ny, Us
    Promoted from Product Specialist • Supervised Audience Development, Social Media, Video Division, Programmatic Sales, and Account Managers departments.• Established key performance indicators (KPI) and reported weekly to executive leadership team on team’s ability to meet or exceed expectations, monitored direct reports’ deliverables, and coached to improve performance.• Optimized ad impressions for multimillion-dollar national campaign by drawing audiences to pages, meeting customer’s expectations for page views and conversion, leading to customer satisfaction.• Learned best practices for pricing impressions, page views, and clicks; leveraged advertising tools to better integrate platform placement.
  • Patch.Com
    Production Specialist
    Patch.Com Feb 2016 - Mar 2017
    New York, Ny, Us
    Responsible for the launch and initial development of Patch’s video division and showcase hub.• Developed partnerships with external content providers as well as UGC content aggregators.• Oversaw all technical aspects of Patch’s platform including design and feature expansions.• Worked with Head of Programmatic on best practices to optimize pre-roll and mid-roll fill.• Monitored and tracked user engagement with video product using Google Analytics and createdconversion strategies based on metrics and data.• Used A/B testing to identify and select video player most compatible with Patch’s technicalrequirements including integration with CMS, page-render time, and ad integrations.
  • Kontentreal
    Project Manager
    Kontentreal Jan 2015 - Sep 2015
    Us
    Supervised post-production of Massive Open Online Courses (MOOCs) for the United Nation's Sustainable Development Solutions Network covering various topics related to sustainable development including Global Public Health and the Extractives Industry.
  • Left/Right And Showtime
    Story Producer
    Left/Right And Showtime Sep 2013 - Dec 2013
    New York, Us
    Story producer on 3am, a new half-hour docuseries co-produced by Left/Right and Dick Wolfe for Showtime. Air date TBD.
  • Nbcuniversal, Inc.
    Producer
    Nbcuniversal, Inc. Aug 2013 - Sep 2013
    New York City, Ny, Us
    Story producer on The Million Second Quiz -- NBC's Primetime, live broadcast, reality quiz game show event where contestants compete for $10 million, over 11 ½ days, hosted by Ryan Seacrest.
  • Did
    Producer
    Did Apr 2012 - Jun 2012
    Philadelphia , Pa, Us
    Video producer for pharmaceutical advertising agency. Responsible for budgeting, hiring crew, scouting locations, script supervising, and over-seeing edits. Maintained open communications with the client and made sure all of their needs were met.
  • Anderson
    Field Producer
    Anderson 2011 - 2012
    Wrote and produced video packages on various topics. Directed multiply cameras, conducted interviews and oversaw edits. Produced Anderson Cooper in the field and as well as individuals.
  • The Dr. Oz Show
    Field Producer
    The Dr. Oz Show Jul 2009 - Jun 2011
    New York, New York, Us
    Wrote, directed and producer video packages mainly focused on medical subjects.
  • Follow Productions
    Supervising Post Producer
    Follow Productions May 2008 - Oct 2008
    Us
  • Dr. Phil
    Segment Producer
    Dr. Phil 2006 - 2008
    Studio City, California, Us
    Wrote, shot and produced video packages, managed field producers, oversaw edits, and vetted guests.
  • Banyan Productions
    Coordinating Post Producer
    Banyan Productions Sep 2003 - Jan 2005
    Us
  • Banyan Productions
    Story Producer
    Banyan Productions Jun 2003 - Sep 2003
    Us
  • Story House Productions
    Associate Producer
    Story House Productions Sep 2001 - Sep 2002
    Berlin, Berlin, De
    Associate producer for two 9/11 National Geographic Explorer documentaries; Holy War Inc. and Blinding Horizons.

Carly Rosenberg Skills

Python C Php Ruby On Rails Apis Drupal Javascript Angularjs Django Html 5 Css Video Documentaries Final Cut Pro Avid Photoshop Editing Post Production Video Production Microsoft Excel Wordpress Motion Graphics Commercials Video Shooting Visual Storytelling Premiere Camera Broadcast Television Storytelling

Carly Rosenberg Education Details

  • Columbia University - Graduate School Of Journalism
    Columbia University - Graduate School Of Journalism
    Broadcast Journalism
  • Occidental College
    Occidental College
    Philosophy
  • John Jay College (Cuny)
    John Jay College (Cuny)
    Cybersecurity And Digital Forensics

Frequently Asked Questions about Carly Rosenberg

What company does Carly Rosenberg work for?

Carly Rosenberg works for Finra

What is Carly Rosenberg's role at the current company?

Carly Rosenberg's current role is Associate Director, Corporate Communications, Content Strategist.

What is Carly Rosenberg's email address?

Carly Rosenberg's email address is ca****@****hoo.com

What is Carly Rosenberg's direct phone number?

Carly Rosenberg's direct phone number is +120236*****

What schools did Carly Rosenberg attend?

Carly Rosenberg attended Columbia University - Graduate School Of Journalism, Occidental College, John Jay College (Cuny).

What are some of Carly Rosenberg's interests?

Carly Rosenberg has interest in Travel, Storytelling, Reading.

What skills is Carly Rosenberg known for?

Carly Rosenberg has skills like Python, C, Php, Ruby On Rails, Apis, Drupal, Javascript, Angularjs, Django, Html 5, Css, Video.

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