Fractional Marketing And Partnerships Leader
Carly Rulton Marketing & Partnership Solutions
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Carly Rulton Email & Phone Number
Fractional Marketing and Partnerships Leader
at
Carly Rulton Marketing & Partnership Solutions
1 work email found
@visa.com
3 phones found area 734 and 142
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Fractional Marketing and Partnerships Leader
Location
Melbourne, Victoria, Australia
Who is Carly Rulton? Overview
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Quick answer
Carly Rulton is listed as Fractional Marketing and Partnerships Leader at Carly Rulton Marketing & Partnership Solutions, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at visa.com, phone signal with area code 734, 142, and a matched LinkedIn profile for Carly Rulton.
Carly Rulton previously worked as Head of Customer & Marketing at Mystate Bank and Director Client Management at Visa. Carly Rulton holds Diploma, Digital Marketing from Institute Of Data And Marketing (Idm).
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{first_initial}{last}@visa.com
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Profile bio
About Carly Rulton
Accomplished senior marketing leader with extensive expertise in driving sales growth within the payments technology and financial services sectors across Australia and the UK. Adept at developing and implementing integrated marketing strategies that directly contribute to revenue generation and brand enhancement. With a proven track record of identifying and capitalising on new business opportunities to drive bottom-line results.Known for formulating innovative solutions to acquire and engage profitable customers, I excel in building and nurturing strategic partnerships to expand market penetration and drive business growth. My skill set encompasses driving marketing strategy, executing successful campaigns, and exceeding revenue targets through effective communication and strategic planning.Renowned for my relationship-building acumen, agility, and critical thinking, I navigate complex environments and foster collaboration across diverse teams and markets. With a passion for Fintech and a commitment to innovation, I am dedicated to staying at the forefront of emerging technologies, leveraging them to drive sales excellence and deliver unparalleled value to clients and stakeholders.Key Skills and Experience:• Developing integrated marketing strategies to drive scalable growth opportunities.• Delivering impactful marketing programs that yield strong brand, customer, and product outcomes.• Designing data-driven and insight-led marketing initiatives to support brand building, go-to-market strategies, and customer acquisition/engagement objectives.• Crafting effective brand-building and customer-targeting strategies that enhance awareness, consideration, and recall.• Formulating and executing business development strategies for commercial success.• Leading transformational marketing projects through cross-functional collaboration.• Cultivating trusted strategic partnerships to facilitate solution-driven engagements.• Managing marketing budgets exceeding $15M and incentives exceeding $50M, while consistently driving revenue growth.• Influencing decision-making processes by providing critical thinking and innovative solutions to business challenges.• Delivering compelling presentations and pitches, effectively communicating with diverse audiences.
Listed skills include Marketing, Financial Services, Customer Acquisition, Relationship Management, and 46 others.
Current workplace
Carly Rulton's current company
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Carly Rulton Marketing & Partnership Solutions
AeroLeads page
13 roles
Carly Rulton work experience
A career timeline built from the work history available for this profile.
Head Of Customer & Marketing
Current
Jul 2024 - Present
Director Client Management
Account lead responsible for the NAB partnership across Business, Private, Corporate & Institutional sectors.
May 2023 - May 2024
Marketing Services & Client Marketing Director - Aunzsp
• Accelerating Visa revenue via client engagements that focus on offering unique marketing services, solutions and advisory to clients.• Defining and driving the overall strategy and positioning of Marketing services within the AuNZSP market. • Working in partnership with Visa Consulting & Analytics, Product and regional marketing team to create compelling marketing services solutions for the AuNZSP market.• Developing marketing strategies to support Fintech/Digital Partnership clients in AuNZSP, from payments, BNPL to Crypto. • Drive high-quality execution of marketing programs, evaluating effectiveness and efficiency of programs.
Mar 2021 - May 2023
Head Of Client Marketing - Aunzsp
• Reporting to Senior Director, Head of Marketing – AuNZSP.• Leadership and management of the Client marketing team of 3 direct reports, including talent recruitment and development. • Led the development of client marketing plans and supporting campaign execution that delivered business growth against key KPIs.• Build brand health by increasing Visa products and amplification through client co-marketing efforts and joint communication strategies.• Partner with Visa Consulting & Analytics and product teams to deliver end to end customer loyalty and engagement proposition to clients.• Manage effective and efficient usage of Visa global and local marketing sponsorships assets, i.e. Olympics, FIFA, aligned with Visa and client local market needs.• Management of the AuNZSP client Marketing budget, including coordination and management of client marketing incentive budgets.
Oct 2018 - Mar 2021
Client Marketing Lead - Southern Region
• Reporting to Head of Client Marketing, AuNZSP.• Management of Visa’s client marketing programs for the southern region of AuNZSP.• Determining the best use of Visa assets, identifying co-marketing efforts and partnership integration opportunities with clients.• Managing the investment of client incentives into tailor-made joint-marketing campaigns and evaluating their effectiveness and efficiency to optimise performance.
Jan 2017 - Oct 2018
Professional Development
Career Break
Career break & personal development for 6 months in London.
May 2016 - Nov 2016
Head Of Channel Marketing
• Reported to Managing Director, Retail Bank.• Managed the Channel Marketing function - with a team of 8 marketing professionals, including talent recruitment and development.• Member of the Retail Bank leadership team and Au Marketing leadership team.• Management of product acquisition and cross-sell marketing strategies across Retail Bank channels.• Management of a $10M budget.• Developed channel marketing strategies and a clear brand narrative, contributing to brand health.• Management of high-net-worth client event program across our Citipriority and Citigold segments
Oct 2014 - Mar 2016
Head Of Sales & Distribution'S Marketing And Strategy
• Reported to the Head of Sales & Distribution, Retail Bank.• Management of a team of 12, with responsibility of Branch Marketing, Branch Training and two Direct Sales teams, including including talent recruitment and development.• Acquisition, cross-sell, and retention of multiple retail bank products through local area marketing, in-branch and kiosk footprint.• Management of the kiosk sales team and client referral sales team for our high-net-worth segment.• Launch a marketing and digital platform content for all smart banking retail branches.
Nov 2012 - Oct 2014
National Branch Marketing Manager - Retail Bank
• Reported to Head of Retail Bank Development & Partnerships. • Managed launch marketing support and the Local Area Marketing strategy for Citi’s new ‘Smart banking’ branch network model launched in Australia. • Increase brand awareness and preference for the Citi brand in Australia.
Nov 2010 - Oct 2012
Senior Marketing Manager - Credit Cards Acquisition
• Reported to Head of Cards Acquisition.• Developed and implemented acquisition marketing campaigns for consumer credit cards, including extensive DM campaigns, digital, branch and TV.• Oversight and placement against the activity of the acquisition marketing budget (£3.5M).
Apr 2008 - Oct 2010
Product Manager - Retail Bank (Hfc)
• Reported to the Head of Marketing, Retail Bank. • Managing the Direct Marketing Services function, managing a team of 2 direct reports.• Delivery of all acquisition, cross-sell portfolio marketing campaigns across personal banking products.• Development and management of internal sales promotions, incentive campaigns and events.
Jul 2006 - Apr 2008
Senior Marketing Executive | Marketing Executive
• Reported to the Head of Direct Marketing Services. • Delivery of product marketing initiatives supporting personal banking products.• Management of sales promotion campaigns for branch sales teams.
Jul 2004 - Jul 2006
2 education records
Carly Rulton education
Diploma, Digital Marketing
Institute Of Data And Marketing (Idm)
Bachelor Of Arts, Marketing
University Of Central Lancashire
FAQ
Frequently asked questions about Carly Rulton
Quick answers generated from the profile data available on this page.
What company does Carly Rulton work for?
Carly Rulton works for Carly Rulton Marketing & Partnership Solutions.
What is Carly Rulton's role at Carly Rulton Marketing & Partnership Solutions?
Carly Rulton is listed as Fractional Marketing and Partnerships Leader at Carly Rulton Marketing & Partnership Solutions.
What is Carly Rulton's email address?
AeroLeads has found 1 work email signal at @visa.com for Carly Rulton at Carly Rulton Marketing & Partnership Solutions.
What is Carly Rulton's phone number?
AeroLeads has found 3 phone signal(s) with area code 734, 142 for Carly Rulton at Carly Rulton Marketing & Partnership Solutions.
Where is Carly Rulton based?
Carly Rulton is based in Melbourne, Victoria, Australia while working with Carly Rulton Marketing & Partnership Solutions.
What companies has Carly Rulton worked for?
Carly Rulton has worked for Carly Rulton Marketing & Partnership Solutions, Mystate Bank, Visa, Career Break, and Citi.
How can I contact Carly Rulton?
You can use AeroLeads to view verified contact signals for Carly Rulton at Carly Rulton Marketing & Partnership Solutions, including work email, phone, and LinkedIn data when available.
What schools did Carly Rulton attend?
Carly Rulton holds Diploma, Digital Marketing from Institute Of Data And Marketing (Idm).
What skills is Carly Rulton known for?
Carly Rulton is listed with skills including Marketing, Financial Services, Customer Acquisition, Relationship Management, Segmentation, Retail Banking, Banking, and Credit Cards.
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