Carly Welch, Msimc Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, Us

Portland, Oregon, Us

Portland, Oregon, Us

-Set up, manage, and optimize programmatic campaigns across DSPs (DV360, TTD, Oath, and Amazon)-Managed display, video, mobile and social ad campaigns-Created and troubleshooted pixels-Optimize campaigns to various KPIs including CPA, CTR, and viewability-Represented programmatic within internal and external meetings as the SME

New York, Ny, Us

-Introduce the Sizmek platform to new clients through training sessions designed to educate the user on Sizmek products, features and best practices.-Monitor the set-up and execution of campaigns for clients who use the Sizmek platform and provide regular phone and email support on technical and non-technical issues.-Implement programmatic campaigns inside the DSP including set-up, optimizations to client KPI's, reporting, and analytics.-Maintain strong communication with clients and internal team members to keep everyone up-to-date of campaign status, scope or timeline changes and manage client expectations.

Los Angeles, Ca, Us

-Set up, manage, and optimize programmatic campaigns across DSPs -Managed display, video, social, and digital out of home campaigns -Creative trafficking site-served, Sizmek, and Doubleclick tags -Created remarketing and conversion pixels -Optimize campaigns to various KPIs -Create campaign wrap-up reports, including insights and recommendations for future campaigns -Manage client deliverable deadlines, including screenshots and reporting -Communicate recommendations, needs, and expectations to clients

Jersey City, Nj, Us

-Trafficked display, video, mobile and social ad campaigns through internal and 3rd party ad servers -Efficiently optimized campaigns towards meeting/exceeding client campaign KPI’s -Pushed audience segments created by Media Planners to MediaMath and Facebook -Tested all creatives for compliance of site specifications as well as functionality prior to campaign launch -Partnered with Media Account Managers to maintain and support advertiser client relationships and their campaigns -Assisted with new ad products testing -Assisted in creating SOP documents and training new team members- Built programmatic campaigns in MediaMath DSP

Jersey City, Nj, Us

Chicago, Illinois, Us

-Supported Chicago (Chicago Tribune and Chicago Magazine), Allentown, and Hartford Market Managed over 465 digital campaigns for multiple high profile key accounts -Provided pre and post-sales support by ordering, reserving, delivering and reporting on the advertising units or campaign that had been sold. -Trafficked creative, verify the ad specs, among other details associated with the successful launch of an online ad campaign,and optimized campaigns to enhance performance -Point of Contact for overseas team (Yourbow and Responsive)-Managed campaigns for advertisers like Anhueser Busch, Paramount Pictures Digital Entertainment, Broadway in Chicago, Loyola University, Northwestern Memorial Hospital, Mintz & Hoke, and Northwest Indiana Public Service Company (NIPSCO)

-Social content creation and promotion -Engage with brand followers using social media sites Facebook, Instagram, and Twitter -Attend networking events -Design and develop promotional materials for brand awareness Create new marketing material, including presentations and other pitch material for presentations. -Performing market analysis and research on competition -Supporting the marketing team in daily administrative tasks

Took photos of products and retouched photos using basic photo editing softwareInterviewed clients to create small profiles for their productsPromoted clients and company at fundraising events such as Whole Foods 5% day, which give a local non-profit or educational organization 5% of their net sales to use towards programs, supplies, and equipment.Assembled marketing package Clerical duties including extensive research, photocopying, faxing, filing, collating, and date entry using excel spreadsheetsCold called potential sponsors to donate items including wheelchairs, clothes, office supplies, and gift certificates.

-Assembled marketing packets to distribute to parents and students. -Helped design and distribute flyers. -General office duties included, answering phones, copying, filling, sorting, data entry, and research. -Founder of Fundraising Club and managed team on nine during events.

Master Of Science (Ms), Integrated Marketing Communication

Bachelor'S Degree, Communication And Media Studies