Carly Silberstein, Des, Ced, Vemm Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

At Redstone we manage events and associations, professionally, strategically and globally. Our mission is to drive growth in our clients’ organizations and make a positive impact in the communities they serve. How do we do this? We identify and address areas of untapped potential in operations and management practices.We develop strong partnerships and integrate seamlessly with our clients' to set the strategic direction of the organization. We combine industry-leading methods and processes with an unparalleled team of professionals so that our clients' organization can thrive. Your success is critical to ours.

London, On, Ca

As part of the Post-Degree Diploma in Public Relations at Western's Continuing Studies, students are required to complete the Event and Project Management course. I provided students with a comprehensive view of “the total project” for events, from the planning and organizational stages to the actual implementation stage. Drawing on my experiences in the meetings and event industry, this experience gave me the opportunity to (hopefully) set the next generation of professionals up for success.

Toronto, Ontario, Ca

As the Director of Marketing & Business Development, I led initiatives to increase brand recognition and company growth within Canada and the United States. Provided effective leadership by being involved in all programs and service offerings. Identified strategic partnerships, prepared pitch presentations and negotiated partnerships. Explored new ways to expand reach and brand recognition in the market.Identified strategic alliances and market leads to take advantage of new opportunities and/or to address organizational challenges. Oversaw lead generation strategies, client relation processes and overall marketing initiatives. Prepared proposals for C-suite, Fortune-500 clients and developed compelling marketing material. Created buzz, garnered media interest, secured speakers and attracted attendees for our quarterly CEO-event series. Gain media coverage and craft effective messaging plans to reach and capture market attention.Lead market research creating databases for prospect outreach, client cold-calling, event speakers and participants and potential leads for strategic alliances.

Toronto, Ontario, Ca

Oversaw and directed the event department. Responsibilities included, but were not limited to, performance management, goal setting and job evaluations.Managed team culture and dynamics to ensure a cohesive and motivated team atmosphere.Planned, managed and executed a variety of events that ranged in size, scope and budget. Was responsible for determining onsite event needs and preparing staffing schedules accordingly. Mentored and provided guidance to team members and encourage career development.Conducted market research and competitive analysis to explore new business opportunities.Assisted in the development of business proposals and delivered presentations to stakeholders.

London, Ontario, Ca

Coordinated event logistics including negotiating contracts, catering, audio visual, décor, entertainment, travel, and accommodations.

Post-Degree Diploma, Marketing

Honours Bachelor Of Arts, Double Major, Sociology & Criminology