Carly Smith Email & Phone Number

Worldwide, Oo

Leads two project workstreams within the assigned project, social media content planning/performance and project management/reporting to the client. Spearheaded cross-digital reporting efforts, optimizing the client’s website and email campaigns. Responsible for the client's social media and overall brand presence. Directly accountable for several resources, including supervising, developing skills, and reviewing their work.

Worldwide, Oo

Managed an Adobe Experience Manager upgrade project, which was the foundation of a client’s product and marketing website. Wrote 300 component user stories and managed the closure of 600+ defects; developed a rapport and ensured the delivery of an enhanced authoring interface for the client’s marketers. Led a team of over 20 tech developers to develop required upgrade components and close detected defects.

Worldwide, Oo

Assessed a client’s current state landscape of marketing technologies and provided strategic recommendations on consolidating and optimizing its technology portfolio for cost savings. All deliverables produced served as the foundation for the client’s future marketing technology implementations as they aimed to reduce company siloes and unnecessary expenditures.

Worldwide, Oo

Led strategy sessions with product owners, executive leadership, testing teams, and development organizations to categorize and prioritize defects for upcoming releases; served as a liaison between product owners and tech developers. Captured critical metrics on defects raised monthly to understand trends and gaps, which were then presented to client executive leadership, providing them with deep insight into improving release deployment efficiency.

Worldwide, Oo

Engaged directly with clients as a systems integration tester, crafting and executing nine comprehensive test cases to ensure seamless integration. Contributed to cross-training initiatives by gathering proficiency data from 24 team members across multiple tools and product teams, aiding in developing an effective training plan.