I deliver on-brand, multi-channel B2C communications across video, digital, social, email and print as part of the OU's In-House Creative team within Brand & Campaigns - focusing on engaging student recruitment copy. I also continue to oversee the OU's central storytelling function, supporting a team of incredible writers who deliver high-impact student and alumni content to enhance the OU’s reputation, celebrate success and underpin integrated campaigns.

I moved into the University's Marketing Communications team to focus on driving integrated storytelling and communications across earned, owned and paid channels. This involved developing the OU's central storytelling function, producing weekly, impactful student and alumni story content and tailoring this for publication across external and internal digital, social, email and print channels. I also took on responsibility for integrated planning, working across multiple teams and… Show more I moved into the University's Marketing Communications team to focus on driving integrated storytelling and communications across earned, owned and paid channels. This involved developing the OU's central storytelling function, producing weekly, impactful student and alumni story content and tailoring this for publication across external and internal digital, social, email and print channels. I also took on responsibility for integrated planning, working across multiple teams and stakeholders to co-ordinate and maintain the first centralised content calendar to support cross-function recruitment and retention campaigns to truly maximise the opportunities to share and amplify impactful content across the OU. Show less

As the Development Office's copywriter, I created copy and strategic communications for integrated campaigns across social, digital and print channels. This varied role saw me support philanthropic fundraising, speak directly to graduates to tell their inspiring stories and showcase the University’s unique social justice mission through engaging stories and award-winning creative campaigns. Key achievements: • Part of the University’s award-winning 50th Anniversary campaign team… Show more As the Development Office's copywriter, I created copy and strategic communications for integrated campaigns across social, digital and print channels. This varied role saw me support philanthropic fundraising, speak directly to graduates to tell their inspiring stories and showcase the University’s unique social justice mission through engaging stories and award-winning creative campaigns. Key achievements: • Part of the University’s award-winning 50th Anniversary campaign team, supporting with copy and creative on multiple integrated projects such as the headline-making OU50 Photography launch with photographer Chris Floyd and live reporting at events with Sir David Attenborough, Prue Leith and Joan Armatrading • Achieved record-breaking fundraising for the OU Disabled Veterans’ Scholarships Fund during The Big Give campaign – using emotive student stories across digital, email and social to help secure campaign target within three days • Copywriting and editing for OpenMINDs alumni print magazine, creating long and short form news, editorial and fundraising ask for audience of 300,000+ Show less

As part of Barclaycard’s onsite agency, I crafted on-brand creative across print, digital and social channels. As Team Leader, I supported and managed a team of talented wordsmiths, giving creative direction, interrogating briefs and signing off all output across the team to ensure it was consistently on-brand. It was an exciting role that required daily creative problem solving, constant collaboration and ability to produce engaging creative to tight deadlines.Key achievements:•… Show more As part of Barclaycard’s onsite agency, I crafted on-brand creative across print, digital and social channels. As Team Leader, I supported and managed a team of talented wordsmiths, giving creative direction, interrogating briefs and signing off all output across the team to ensure it was consistently on-brand. It was an exciting role that required daily creative problem solving, constant collaboration and ability to produce engaging creative to tight deadlines.Key achievements:• Helped to develop Barclaycard’s brand tone of voice guidelines used across business and agency partners. Continued to work closely with the Brand team, creatives and campaign managers to champion the brand at every opportunity • Rewrote Terms & Conditions for entire consumer portfolio – project nominated for Card Payment Award and achieved Plain English Crystal Mark accreditation • Created new customer journey for online card activation – resulted in Barclaycard’s highest Net Promoter Score following launch• Active member of Barclaycard’s Language Champions and Brand Advocates teams; hosted virtual 'Copy Collective' monthly networking across OLIVER Agency to share copywriting best practice and insights Show less

As Online Editor, I launched and managed Evolution PR’s digital parenting magazine, UKMums.tv – online and across social media. It was a hands-on role that allowed me to get stuck into every element of launching the brand – from creating all editorial content, to pitching for partnerships with major brands. Key responsibilities included:• Developing the website and brand tone of voice guidelines • Maintaining a daily schedule of news and lifestyle content across digital and… Show more As Online Editor, I launched and managed Evolution PR’s digital parenting magazine, UKMums.tv – online and across social media. It was a hands-on role that allowed me to get stuck into every element of launching the brand – from creating all editorial content, to pitching for partnerships with major brands. Key responsibilities included:• Developing the website and brand tone of voice guidelines • Maintaining a daily schedule of news and lifestyle content across digital and social media channels • Growing the social media community and hosting brand takeovers• Training and mentoring editorial staff and liaising with a community network of bloggers• Representing the team at events, trade exhibitions and pitching for partnerships with major brands, advertisers and PR• General copywriting support for the busy PR team representing major names in the toy industry Show less

In my final year of university, I launched and managed Coventry University’s first online publication, to run alongside the current print media. Following a successful pitch which highlighted how the University needed to adapt for a digital audience, I received backing from the University Union and staff to launch the new digital platform. I was then responsible for creating all editorial and news content, working with the digital team to develop the platform, and training my successor to run… Show more In my final year of university, I launched and managed Coventry University’s first online publication, to run alongside the current print media. Following a successful pitch which highlighted how the University needed to adapt for a digital audience, I received backing from the University Union and staff to launch the new digital platform. I was then responsible for creating all editorial and news content, working with the digital team to develop the platform, and training my successor to run The Source Online full-time. Show less