Carly Sutherland

Carly Sutherland Email and Phone Number

Founder @ haptapt | Brand Go-to-Market, CX & Comms Strategy Consultant/Freelancer @ haptapt
Carly Sutherland's Location
Miami, Florida, United States, United States
Carly Sutherland's Contact Details

Carly Sutherland work email

Carly Sutherland personal email

n/a

Carly Sutherland phone numbers

About Carly Sutherland

With a diverse portfolio of successful campaigns for clients from Fortune 50-100 brands to founder-led startups, my expertise lies in go-to-market strategy, CX strategy, connections and comms planning.A few things I love doing: insights research, audience segmentation playbooks, positioning, messaging architecture, comms plans, channel, content and creative strategy.I’m also the founder of haptapt, an internal employee search tool to help coworkers connect and collaborate when timely knowledge/expertise/skills/document sharing is critical. haptapt is ideal for remote/hybrid, midsize to large organizations where employees don’t know the true extent of who they work with.

Carly Sutherland's Current Company Details
haptapt

Haptapt

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Founder @ haptapt | Brand Go-to-Market, CX & Comms Strategy Consultant/Freelancer
Carly Sutherland Work Experience Details
  • Haptapt
    Founder
    Haptapt Apr 2023 - Present
    Bradenton, Us
    haptapt speeds up internal collaboration and is a joy to use. Instantly find the right coworkers to talk to.- It’s a turnkey internal search platform - It takes only a few minutes to sign up- It takes seconds to find the right person
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  • Sans Peur Llc
    Brand Go-To-Market Strategy Consultant, Comms Planning, Connections & Cx Strategy Freelancer
    Sans Peur Llc Jan 2020 - Present
    I consult directly with DTC startups and collaborate with creative agencies on legacy brands. I do easy-to-implement go to market plans, connections and comms strategy. A few of my favourite things:- Campaign Strategy- Go-to-Market Plans- Segmentation Strategy- Comms Planning/Connections Planning- Channel & Content Strategy- Full-funnel Creative Strategy- Measurement Frameworks- Growth strategy Brand Experience:Netflix, Amazon, Nickelodeon, Discovery+, Google, State Farm, McDonald’s, Pepsi, Coors Light, Miller Lite, Sol Beer, The North Face, Clorox, Purina, KY, Herbal Essences, Cinnamon Toast Crunch, Kraft, Quaker, McCormick, Gleem, Hey Humans, Wells Fargo, PNC, Chipotle, Tractor Drinks, Land O’ Lakes, Manulife Financial, RBC, Clevr Blends (DTC), Tache (DTC), Outer (DTC), Nickson Living (DTC), Diageo, Affirm, Marriott, Bonvoy, HomeSense, Frigidaire, Electrolux, Subaru, Jeep, autoTrader, goAuto, Harlequin Publishing, icontact, MoneyLion, Freedom Mobile, 7-11, Redbarn, MailChimpThoughts featured in:
  • Alma
    Group Strategy Director - Cx Strategy
    Alma May 2015 - Mar 2021
    Coconut Grove, Fl, Us
    Group strategy lead for a department of Content and Experience Strategists, Content Directors, and Creators. Primary: Senior strategy director for comms planning, connections, and experience across 15+ brands. Secondary: Agency business, department and team growth and developmentBrands: State Farm, McDonald's, Netflix, Miller Coors (Sol beer, Coors Light, Miller Lite), Marriott brands, Pepsi, FritoLay, Clorox, Kingsford, Glad, Purina (Nestle), Diageo, PNC, Lilly (Trulicity), Jeep, JCPenney, Kraft, McCormick, Buchanan's, Presidente, Quaker, Energy Upgrade California, Tobacco Free Florida, Optimum (Cablevision).
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  • Ddb
    E-Crm Director / Strategy (Trackddb)
    Ddb Mar 2014 - May 2015
    New York, Ny, Us
    Digital CRM:• Strategy development (acquisition, retention, loyalty programs, content amplification)• Consumer journey and email program development• Content strategy and briefs lead• Collaborated with Analytics/Decision Sciences on testing strategies, cadence, segmentation planning, and analytics/optimizationsBrands: Electrolux U.S., Frigidaire U.S., State Farm, Kraft (what's cooking)
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  • Ddb
    Account Director (Ddb/Tribal)
    Ddb Feb 2011 - May 2015
    New York, Ny, Us
    Sr AE --> AS --> ADClient/project portfolio led to deep integrated experience: digital, social, CRM, traditional, experiential. Worked across DDB, Tribal and TrackDDB (formerly RAPP) client projects and teams. Strategy, Planning, Execution. National integrated campaigns including paid, earned, and owned channels. Senior level clients and directly reported into senior level management.• Digital Brand Experiences (website launches incl. channel planning, consumer journeys and UX, robust content development and partnerships, high impact/interactive display campaigns, SEM, analytics)• Social Media (content strategy and briefs in collaboration with Community Manager, apps, sweepstakes, management and integration of multi platforms) • Traditional (TV/video, print, OOH)DDB & Tribal Clients: Manulife Financial, Crime Stoppers, AutoTRADER, WonderbraDDB Canada was the most awarded and results-proven agency in the country, 10 years running. Its fundamental belief is that creativity is the most powerful force in business.
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  • Dentsu
    Accounts & Content Strategy
    Dentsu Oct 2008 - Feb 2011
    Tokyo, Jp
    Formerly Bos Agency. Strategy and Execution, National Integrated Brand Campaigns & Product Launches. Hybrid digital/social strategy and account role before the age of specific digital disciplines. Brands: HomeSense (TJX brands - retail), Vincor (alcohol & beverages: Vextini, Vex, Le Clos Jordanne, Sawmill Creek)• Facebook apps, microsite builds, site refreshes, contests/sweepstakes, UGC social programs, rich media executions• CRM (email programs)• Augmented Reality (AR) campaign, first of it's kind for an alcohol and beverage category• Launched on-going successful Facebook and Twitter engagement campaigns, led the content and editorial strategy• Social acquisition and incentive programs • Gained an understanding of SEM, Google Analytics, Social insights • Print (POS/shopper marketing, magazine/newspaper, OOH, DM) • Broadcast (radio, TV, OLV, cinema) Links:http://www.strategyonline.ca/articles/news/20100708/vextini.htmlhttp://scaryideas.com/content/18791
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  • Themovementz.Com
    Experience & Content Strategy
    Themovementz.Com Jan 2007 - Nov 2008
    An up and coming music and entertainment publisher. Consulted on brand and launch strategy.
  • Canada Social Publishing
    Experience Strategy & Content Contributor
    Canada Social Publishing Sep 2007 - Apr 2008
    A local lifestyle start-up publication. Responsible for expanding printed magazine's digital and social presence.

Carly Sutherland Skills

Integrated Marketing Advertising Social Media Social Media Marketing Digital Marketing Brand Management Facebook Digital Strategy Television Online Marketing Interactive Advertising Marketing Communications Online Advertising Print Client Services Sem Seo Marketing Production Financial Services Brand Development Interactive Marketing Google Analytics Strategy Direct Marketing Email Marketing Content Strategy Creative Strategy Customer Relationship Management User Experience Mobile Marketing Analytics Marketing Strategy Management Digital Media

Carly Sutherland Education Details

  • Western University
    Western University
    Information And Technoculture (Mit)

Frequently Asked Questions about Carly Sutherland

What company does Carly Sutherland work for?

Carly Sutherland works for Haptapt

What is Carly Sutherland's role at the current company?

Carly Sutherland's current role is Founder @ haptapt | Brand Go-to-Market, CX & Comms Strategy Consultant/Freelancer.

What is Carly Sutherland's email address?

Carly Sutherland's email address is ca****@****aad.com

What is Carly Sutherland's direct phone number?

Carly Sutherland's direct phone number is +130566*****

What schools did Carly Sutherland attend?

Carly Sutherland attended Western University.

What skills is Carly Sutherland known for?

Carly Sutherland has skills like Integrated Marketing, Advertising, Social Media, Social Media Marketing, Digital Marketing, Brand Management, Facebook, Digital Strategy, Television, Online Marketing, Interactive Advertising, Marketing Communications.

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