Carly Owen work email
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Here's the short version: 1. I'm well-rounded creatively so I can make stuff happen, alone or on a team; 2. I love PowerPoint (and know you probably hate it); 3. I'm a fast, fun, hands-on, low-ego leader. Here's the longer one: I'm a creative director who came up through copy but loves to design. I've spent time on agency and client sides, bringing content-centric, digitally-sound integrated marketing to life for top brands, including over a dozen Fortune 500 companies, B2B & B2C brands, and local startups. And, because I grew up at a small agency for over a decade, I've stretched my talents across disciplines: branding, gamification, experiential, messaging, channel marketing, sales enablement, and more. In addition to leading creative and strategy, I've served as a leader in recruiting, culture, and business development. My combined skills help me elevate the quality of concepts and campaigns from a copy, design, and overall strategic perspective, making sure I advocate for the client and the end customer. And, as a manager and leader, I also make it a priority to advocate for my team. Current & past clients include Discover, Boeing, Diners Club, NextEra Energy, 3M, HP, Aon, Alight, Oracle, IBM, NetApp, United Technologies, Samsung, IHG, Trustwave, Swingline, March of Dimes, Intel, Microsoft, Cisco, Citrix, Reebok, PayPal, Jeep, Crate & Barrel, Patagonia, and AdAge.Specialties: Content direction/management, editorial strategy, creative direction, creative strategy, brand strategy, strategic copywriting, content marketing, asking questions, storytelling, B2B, channel marketing, event.Side hustles (which has turned into main hustle as I've gone out on my own as of 2023): Branding/pitch decks for startups in real estate, healthcare, and tech; minimalist art for fans of sports, shows, and the ABCs (minimalfandom.etsy.com); resume design.
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Brand Strategy/Creative ContractorTinywins Jan 2024 - PresentSanta Monica, California, Us
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FounderCarly Ward Owen Creative Jan 2012 - PresentIN SHORT: Foundational branding, storytelling + messaging, and the stuff you hate doing (aka deck design + collateral)Clients: Milwaukee with Kids, Hannah's Kitchen, Aritex, 11 Million Acres, CarePool, Ameya Pawar for Governor, Lourdes & Lorraine, BlueLine Technology, Minimal Fandom, Puls, Nebia, Farpoint Development, Sterling Bay, Decennial Group> Branding, marketing, and presentation support for startups, individuals, and corporate brands> Print management and deliverable strategy for identity, events, and direct marketing campaigns> Collaboration and brainstorming for presentations, pitches, and marketing initiatives -
Creative DirectorFcb Chicago May 2020 - Aug 2023Chicago, Il, UsIN SHORT: Build distinctive brands and teams to bring those brands to life through digital, event, print, and more. Clients: Discover, HP, NextEra Energy, Diners Club International, Boeing> Lead creative on our enterprise clients, mainly B2B but also B2C, bringing a customer-centric focus to design systems, integrated campaigns, and technology> Cover a wide spectrum of client types - from AOR relationships to more executional program management - and find ways to bring unique thinking to all of them> Work closely with my team to find strengths and weaknesses for each of them, and navigating the agency to find opportunities for them each to grow> Foster culture and rapport within client teams so we all stay connected, especially in the hybrid working world we're all in right now -
Director, Brand & Content, North AmericaIris Apr 2019 - May 2020London, GbIN SHORT: Directing, guiding, and telling our agency's story through marketing and new business activities: pitches, proposals, case studies, and content. > Led the development of pitches, presentations, case studies, agency marketing, and other stories we tell as Iris> Concepted, crafted, built and deployed digital assets and content series like emails, social posts, thought pieces, and web pages > Guides and crafted strategy, messaging, and creative for agency marketing campaigns> Aligned closely with strategy and creative to develop concepts and present to potential clients> Collaborated with new business teams in North America and abroad as well as US agency leaders throughout North America to find and take advantage of new business opportunities by assembling the strongest possible teams and stories from across the region> Presented to and liaised with potential clients to gain an understanding of their business and how we can best work together> Led on the creation of agency-branded content, including case studies, award entries, newsletters, and specialty campaigns (e.g., International Women's Day content, Holiday campaigns) -
Director, Creative StrategyIris Aug 2017 - Apr 2019London, GbIN SHORT: Filling the gap between creative + strategy so brands + campaigns make sense and creatives are inspired.Clients: Collins Aerospace, Great Dane, HP, Aon, Samsung, Gogo, Otis, United Technologies, Oracle, Hotel Indigo/IHG, Alight, Jeep, Reebok, IBM> Bring a challenging, emotional, and well-designed point of view to everything I touch, whether it's a brand strategy or a campaign concept > Own storytelling and brand strategy as well as messaging, naming, case studies, agency marketing + promotions, and creative plans> Lead pitches, presentation design, case studies, agency marketing, and other stories we tell as iris> Build inspiring, exciting springboards from which the creative team can take off> Align closely with strategy and production to develop deliverable concepts and present options to clients> Collaborate with and present to clients to set campaigns off on the right foot with the right insights and plans> Present, defend, and advocate for interesting, relevant campaign plans and creative strategies for our integrated, B2B, and direct response campaigns
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Creative DirectorIris Jul 2014 - Aug 2017London, GbIN SHORT: I learned to lead, both people and projectsClients: HP, Aon, Samsung, Gogo, Otis, United Technologies, Oracle, Veritas, Hotel Indigo/IHG, Alight> Bring a challenging, emotional, and well-designed point of view to everything I touch, whether it's a brand story, a presentation, or a simple execution > Lead creative for business marketing campaigns aimed at SMB, enterprise, non-profits, and more, using tactics within lead/demand generation (e.g., marketing automation), digital media (e.g., ads, social), messaging, web, email, and indirect/above-the-line channels as well> Motivate and oversee creation of integrated B2B content + campaigns, branding initiatives, and digital marketing for key accounts> Interface and communicate with clients in regular meetings, concept presentations, and pitches> Responsible for people- and culture-related activities in the agency—from creative hiring to office design and enhancement> Manage and inspire design team through collaboration, practical resourcing, hands-on participation, and encouragement> Partner with counterpart creative director to excite our team and bring spirit to the agency> Collaborate with leadership team of strategy and account directors to drive agency initiatives and new business> Stretch to other disciplines as projects call for additional strategy, content oversight, or copy direction
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Creative Director CopywritingPepperglobal Nov 2013 - Jul 2014
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Strategic PlannerPepperglobal May 2013 - Nov 2013Used my skills as a writer and a creative to help tell compelling stories, tie data with concepts, leverage insights into inspiration briefs, and participate in branding/naming strategy, go-to-market planning, and tactical development for B2B clients and new business.
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Creative Team Lead/Senior CopywriterPepperglobal Jun 2010 - Apr 2013
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Copywriter/Senior CopywriterPepperglobal Feb 2007 - Jun 2011As a copywriter at Pepper, I was able to touch every project that came through our small creative team, whether I was writing the material from scratch or improving/editing the work of another writer. In addition to creating effective copy for web, print, interactive and more, I also became our go-to team member for knowing client brands and legal requirements. I was also able to lead projects from start to finish and work on business development pitches.
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Marketing Events Coordinator/CopywriterAcco Brands Jun 2003 - Feb 2007Lake Zurich, Illinois, UsAt ACCO, I worked as part of the shared services team, a group within the multi-brand organization that handled any cross-branded marketing efforts. My main responsibilities were planning, coordinating and executing design, logistics and onsite management for all of our cross-BU trade shows and meetings, including our annual National Sales Meeting. Toward the end of my tenure at ACCO, I transitioned to a more creative role, writing copy for collateral, brochures, promotions and web.
Carly Owen Skills
Carly Owen Education Details
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Northwestern UniversityIntegrated Marketing Communications -
Northwestern UniversityIntegrated Marketing Communications
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University Of Wisconsin-MadisonGeneral
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University Of Wisconsin-MadisonMarketing
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Universidad De SevillaBuisness
Frequently Asked Questions about Carly Owen
What company does Carly Owen work for?
Carly Owen works for Tinywins
What is Carly Owen's role at the current company?
Carly Owen's current role is Creative Director | Brand Strategist | Storyteller.
What is Carly Owen's email address?
Carly Owen's email address is ow****@****ail.com
What is Carly Owen's direct phone number?
Carly Owen's direct phone number is +184730*****
What schools did Carly Owen attend?
Carly Owen attended Northwestern University, Northwestern University, University Of Wisconsin-Madison, University Of Wisconsin-Madison, Universidad De Sevilla.
What skills is Carly Owen known for?
Carly Owen has skills like Integrated Marketing, Copywriting, Marketing Strategy, Creative Direction, Marketing Communications, B2b Marketing, Digital Marketing, Direct Marketing, Marketing, Brand Development, Digital Strategy, Advertising.
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