Carm Hodzic Email and Phone Number

As the Founder of Hedgehox, I lead technical strategy and client services, overseeing a talented team of producers, developers, QA engineers, and UI/UX designers. With over 15 years in pharmaceutical digital marketing, I’ve gained a deep understanding of the industry’s unique challenges. My focus is on streamlining workflows and enhancing efficiency by working closely with PMs, account managers, and other key roles. We've developed custom training programs, tools, and digital augmentation solutions to help teams deliver smarter, cleaner products.

At The Bloc, I led and mentored a team of developers and QA analysts, implementing coding best practices, approving pull requests, and establishing a robust QA process. I introduced ChatGPT into development and QA workflows, significantly reducing bugs and development efforts. I architected automation scripts using APIs, improving product quality and efficiency. Additionally, I built proprietary frameworks that cut email development time by 50% and banner development time by 75%, all while reducing bugs. By driving best practices and promoting new technologies, I enhanced team velocity and reduced costs. I led efforts to improve SEO standards and oversaw the full product lifecycle, providing client-facing support and digital leadership across the agency.

As the Director of Digital Marketing at ezTaxReturn, I integrated social media into the user experience, driving significant growth in Facebook and Twitter communities. I led the information architecture, creative direction, front-end development, and user experience for the 2015 tax season, delivering a streamlined user interface. I oversaw social marketing and retargeting campaigns, boosting CTR by 25% and reducing CPC by 50%. I spearheaded a rebranding initiative, revamping the website, emails, and community branding. By restructuring email campaigns and leveraging A/B testing, I increased open rates and CTR by 35%. I also led the rebuild of the tax-filing product’s front-end interface and improved design consistency across the user journey.

As the Associate Director of Creative Technology at FCBHealth, I led a team of front-end developers, enforcing industry-standard coding practices and methodologies. My team led efforts in the development of Veeva iRep presentations and Veeva email production using Salesforce and automation tools, streamlining the creation of digital assets. I partnered closely with project and account managers to enhance communication and improve the overall quality of digital products. Additionally, I trained creative teams on digital processes and capabilities, enabling them to deliver more engaging and effective concepts. Notable clients included AARP, Abbvie, AstraZeneca, and GlaxoSmithKline.