As B2C Marketing Manager at Selina hospitality since June 2022, oversees comprehensive marketing strategies for hostels in Israel, Greece, Portugal, and Morocco. Analyzes daily revenue and occupancy data to identify properties needing support, then collaborates with team to develop targeted commercial promotions. Personally creates and executes email marketing campaigns using Selina's CRM, briefing designers on visual elements. Updates website and app content to reflect current promotions. Works closely with a social media manager to create promotional ads and directs PPC specialist in budget allocation and campaign execution. Manages content creation strategy, including influencer partnerships. Leads a team comprising social media manager and designer, while also overseeing an external PR agency to enhance brand visibility in Israel. Data-driven approach has consistently improved engagement, conversions, and overall business performance for Selina's properties in target regions.

Managed and Lead all digital channels of the company, planning the digital programmatic campaigns (B2B + B2C) and creating videos, ads, email marketing and creative content for social media, company site and PR.Managed the project of defined and built the company new website and products: professional and marketing content (Hebrew and English), setting up landing pages and dashboards, assimilating keywords for SEO and ongoing managementManaged the project of defined and built the company new website and products: professional and marketing content, setting up landing pages and dashboards, assimilating keywords for SEO and later ongoing management and adding features on demand.

Responsible for managing the digital marketing budget. In her first year in office, she increased the number of resume applicants by 14%.The position includes managing the company's website content and writing articles on the high-tech industry, preparing social networking content, distributing PR news, newsletters and campaigns to increase awareness of the company's brand

My position included marketing management of more than 50 reshet 13 Facebook pages and Instagram. I was responsible for PPC and SEM in budgeting hundreds of thousands of shekels to promote TV shows and increase the website traffic.In addition, the role included data analysis on a daily basis and optimizing online campaigns#PPC on facebook, #SEM on google adwards, social media on facebook, instagream

אחריות על תיקי לקוחות של עסקים בינוניים בגודלם וניהול הפאן התקשורתי מול העיתונות והרדיו עבורם.ניסיון גם בעבודה מול דוברים של ח"כים ובכירים

Military Service: Intelligence Officer, IDF: Captain rank, commander of research soldiers.