Carmela Delgra Email and Phone Number
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Experienced in a vast field of business strategy, sales, product development, manufacturing, establishing company procedures, building new business opportunities, marketing, project management, sourcing, branding, team building and cross functional processes within the Cosmetic and Personal Care categories. With close to 30 years of experience as a visionary businesswoman and entrepreneurial drive, it has been effective for small to large size organizations that want growth and expansion within the Beauty and Personal Care space. Skilled in building businesses from the ground up to receive top marginal return in sales of beauty, personal care, soft goods, hard good accessories, visual props, cold weather items, footwear and apparel. Having a core value of being mindful and social awareness to help impact everyday life to local communities to halo the same affects globally to improve, while giving back. Living a healthy, balanced life personally as well as professional is a constant endeavor.
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Senior Sales DirectorMckenna Labs, Inc. Jun 2024 - PresentFullerton, Ca, UsMcKenna Labs is a full-service personal care (Skincare, Hair care & Body care) contract manufacturer located in Fullerton, CA. Since its inception in 1998, the company continues to serve as the most reliable link in its customers’ supply chain. Led by founder and CEO Dennis Owen, McKenna’s team is a proven asset to its customers, providing innovation, technical and regulatory support, expedited solutions, and much more from its 275,000-square foot facility. Whatever the need may be, McKenna constructs solutions…not walls.McKenna Labs is an FDA-registered drug manufacturing facility with the following licenses, registrations, and certifications:Federal Food & Drug Administration – Registered Topical Drug ManufacturerCalifornia Department of Health & Human Services – Licensed Topical RX & OTC ManufacturerCalifornia Department of Health & Human Services – Licensed Medical Device ManufacturerCalifornia Department of Health & Human Services – Registered Cosmetic ManufacturerISO 22716 Certified – Cosmetics Good Manufacturing PracticesRSPO Certified ManufacturerIFANCA – Certified Halal ProductsKosher Certified Manufacturerwww.mckennalabs.com -
Senior Director Of SalesWeckerle Cosmetics Usa Apr 2023 - Jun 2024Torrance, California, Us -
Director Of SalesWeckerle Cosmetics Usa Feb 2020 - Apr 2023Torrance, California, UsWeckerle is a worldwide successful and expanding key player in the color cosmetic industry and operate two business divisions. Weckerle Machines is one of the global leaders in manufacturing innovative filling machines for the cosmetic industry. Weckerle Cosmetics is specialized in producing turnkey color cosmetic products to serve well-known international beauty brands.www.weckerle.com/cosmeticsWeckerle Cosmetics is in the unique position of having the full supply chain of formula and packaging development, production and process engeneering under one roof which gives us a distinct advantage. Thus, we can offer streamlined solutions and be your efficient partner in launching any color cosmetic product. -
General MangerAtlas World Usa Apr 2018 - Feb 2020Atlas World’s mission is to bring ideas to life. We create solutions to problems by offering our customers global manufacturing with top trend items and innovative skus through our sourcing and branding capabilities. We think it’s A World of Possibilities. • Manage US office operations• Monitor and manage all financial and budget responsibilities• Develop brand strategy through financial and product assortment to receive top marginal return while identifying or filling the white space• Head of brand product assortment development based on trends• Lead sales team for pitch of brands and products • Train and develop team members for cross functional team alignment in sales, product development and branding• Direct sourcing team to procure new assortment with current suppliers to secure optimal methods of cost savings• Brand categories: Beauty Accessories & Tools, Pet and Men's Grooming• Manage team members in US and Hong Kong offices• Have doubled sales within 12 months and tripled retail channels of distribution
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Beauty Brand DirectorBeach House Group Mar 2017 - Dec 2017El Segundo, Ca, UsBrand Strategy/Product Development: • Developed beauty brand strategy through financial and product assortment to receive top marginal return• Responsible for identifying line extensions and work with labs and supplier for product development of SKUs• Assist sales team for introduction of brands and products • Identify and establish supply chain partnerships for product development and production• Work with current Suppliers to secure optimal methods of cost savings: current savings of 15% on major programs for COGs• Manage cross functional partners for brand’s establishment and distribution: Sales, Creative, Operations and Marketing• Brand Manage: You Are Amazing, Mayfair and MARLOWE.Marketing: • Managed relaunch of MARLOWE.’s ecommerce site.• Strategized go-to market timelines for new products and promotions• Established vertical branding and digital marketing -
Independent ProfessionalIndependent Contractor Oct 2015 - Feb 2017• Sales and New Business Development • Product Development and Creative Direction • Brand Management Business • Manage 3rd Party Vendor Relationships • Establish Company Standards of Procedures• Distribution experiences: Off-Price, Mass, Specialty Retailer and Big Box Retailers Client: NuVu Group, Irvine, CA/Los Angeles, CA [July 2016-February 2017]Director of Sales:• Established business strategies for brands to receive top dollar and branding returns with retailer partnerships • Responsible for new business development and partnering with clients on day to day for branding, packaging, marketing and negotiations in preparations for retail distribution• Secured company’s first $1M month of POs within 5 months• Coordinated launch of beauty brand programs at Costco, 4th quarter 2016: Sara Happ, Cell Ceuticals, and Marula Pure Beauty OilDirector of Brand Development:• Responsible for creating a children’s bath and lifestyle brand in assortment planning, product development, vendor negotiations, sourcing of components• Establish new vendor relationships for company projects to help decrease waste and increase marginal growth by 5% on the initial assortment• Product to launch at Target stores January 2017, SudPrizeClient: Kira Labs, Pompano Beach, FL/Los Angeles, CA [January 2016-July 2016]• Director to CEO to establish company standards of procedures (SOPs) within the creative team into cross functional departments allowing growth for production by a 10% increase• Managed members on project management for development for company’s top brands: ARGANATURAL, MEDYSKIN, SKIN PASION• Collaborate with Vice President to expand product categories and line extensions based upon trends within the market and channels of distribution
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Director Of Agency Services/Creative ServicesHatchbeauty, Llc Sep 2012 - Sep 2015New York , Ny, UsDirector of AgencySales:• Responsible for New Business Development and Sales for creative services• Increase sales by 250% for total company within a 15-month period• Managed monthly financial budgets and strategy for creative services business• Manage 2 business coordinator team members, 10 creative members and freelance assistance• Report to Managing PartnersMarketing:• Strategized go-to market timelines for new products• Established vertical branding and digital marketing within each category space• Developed strategy for social media launches: Increased followers by 12% increase in 6-week time frame and gained a 10% increase of web site sales• Reports to Managing Partners and Vice President -
Imports Buyer/Product Developer For Beauty Accessories & CosmeticsForever 21 Aug 2011 - Aug 2012Los Angeles, Ca, Us• Merchandised and developed brand assortment in cosmetic bags, cosmetics tools, and cosmetic accessories for up-coming deliveries, all within top marginal return• Developed color cosmetic pallets and shades for own brand eye, face and lip programs • Responsible for nails color selection based on market trends• Analyzed department business reports for upcoming seasonal buys, new business opportunities and missed opportunities• Managed Open-To-Buy strategy• Analyzed department procedures for time efficiency and develop, revise and implement new processes for improvements• Reported to Department Merchandise Manager, Merchandise Director and Owner -
Merchant/Product Developer/Account ExecutiveGmpc Sep 2010 - Aug 2011Santa Monica, California, Us• Developed new relationships for sales, primary accounts focused on accessories and visual merchandise• Implemented new categories in visual display and non merchandise within the company• Responsible for sourcing factories over seas for business partnership primarily focused for hard goods and propping items.• Responsible for day to day communication to accounts for time lines on designs, development, negotiate sale prices, receipts of samples and placement of purchase orders• Translate specifications on items for buyer’s collection to China partners and to internal team• Manage assistance for day to day communication to China partners on products for accounts• Responsible for price negotiations with manufacturers, freight, duty and logistic knowledge• Assist in coordinating designs and merchandise collections for accounts • Manage accounts: Abercrombie & Fitch, Limited, Bath & Body Works, Pottery Barn, Pottery Barn Kids• Experienced in Product Development and Production of visual, soft goods, cold weather and footwear• Experience with International and domestic travel for accounts and manufacturing assistance -
Merchandiser/Product Developer/Account ExecutiveAtrium Buying Corporation Dec 2007 - Sep 2010Johnstown, Ohio, Us• Started business with new accounts by merchandising collections or through product development• Maintained business with current accounts by partnering with customers to help manage their assortments• Responsible for managing Product Development for active accounts to overseas factory partners• Collaborate with our internal design team and the customer design/product development teams to develop brand right products that fill immediate and future needs• Managed and lead assistance to gain knowledge and experience in the industry• Communicate daily with our overseas office on pre-production samples, top of production samples, component approvals and deliveries • Negotiate costs with overseas office and obtain multiple scenarios to communicate to customers to ensure margin targets are met• Experienced in domestic and international travel -
Owner/ProprietorGirls In White Dresses Jan 2003 - Nov 2008• Conceptualized and started high end bridal boutique• Hired, trainerd and managed all sales and styling staff• Strategized business development for growth by implementing new divisions • Responsible for delegated all weekly sales goals• Partnered with couture designers of the bridal industry.• Negotiated exclusive rights to show case couture designers at GIWD• Yearly recognition on local bridal magazines and news print• Recognized and Awarded Best Bridal Boutique by the Knot, '06, '07 & '08
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Independent Consultant: DesignBath And Body Works Mar 1999 - May 2002Columbus, Ohio, UsProduct Development & Design• Organize and assist in creating and developing concept design boards on accessories and gift sets for Bath & Body Works collections• Design and coordinate bath, body and hair accessories for several collections• Daily communication with vendors to follow up on receipt of samples and to inquire about any new items• Work closely with merchants and sourcing departments in accessory design, timing and resource contacts• Domestic travel for trade shows and competitive shoppingVisual Design• Conceptualize, research and lead implementation of design and visual presentations• Research and analyze fashion, beauty, home trends and lifestyles• Research and assist in developing the company's brand image for Executive Committee• Assist in styling at photo shoots for in-house publications• Recruit and manage new visual design talent• Assist design coordinators in day to day design process• Domestic travel for visual set-ups -
Visual Intern/Associate Visual CoordinatorExpress (Structure) Dec 1997 - Dec 1998Columbus, Oh, UsMen's Apparel • Conceptualized, developed, and executed new window presentations• Researched new window presentation elements and communicated with vendors for on time delivery • Assisted in creating store layout for visual merchandising• Communicated with all merchants regarding new product arrivals• Coordinated quarterly fashions shows and assist in search of models -
Merchandising InternExpress (Structure) Sep 1997 - Dec 1997Columbus, Oh, Us• Daily communication with manufacturers on specification issues and shipping deadlines• Followed up on product testing and standards• Entered data for purchase orders• Maintained product samples for department
Carmela Delgra Skills
Carmela Delgra Education Details
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West Virginia UniversityFashion Merchandising
Frequently Asked Questions about Carmela Delgra
What company does Carmela Delgra work for?
Carmela Delgra works for Mckenna Labs, Inc.
What is Carmela Delgra's role at the current company?
Carmela Delgra's current role is Senior Director of Sales at McKenna Labs.
What is Carmela Delgra's email address?
Carmela Delgra's email address is me****@****bal.net
What is Carmela Delgra's direct phone number?
Carmela Delgra's direct phone number is +161482*****
What schools did Carmela Delgra attend?
Carmela Delgra attended West Virginia University.
What are some of Carmela Delgra's interests?
Carmela Delgra has interest in Social Services, Children, Economic Empowerment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Carmela Delgra known for?
Carmela Delgra has skills like Merchandising, Product Development, Fashion, Apparel, Creative Direction, Retail, Management, Sales, Marketing, Brand Development, Manufacturing, Styling.
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