Sr. Director, Brand Marketing
Current
Feb 2023 - Present
AeroLeads people directory · profile
Carmela (Luzzi) Watson Email & Phone Number
Sr. Brand Director, Viator, A Tripadvisor Company
at
Viator
1 work email found
@vice.com
8 phones found area 401, 718, 212, and 646
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Brand Director, Viator, A Tripadvisor Company
Location
New York, United States
Company size
Who is Carmela (Luzzi) Watson? Overview
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Quick answer
Carmela (Luzzi) Watson is listed as Sr. Brand Director, Viator, A Tripadvisor Company at Viator, a with 201 employees, based in New York, United States. AeroLeads shows a work email signal at vice.com, phone signal with area code 401, 718, 212, 646, and a matched LinkedIn profile for Carmela (Luzzi) Watson.
Carmela (Luzzi) Watson previously worked as Sr. Director, Brand Marketing at Viator and Director, Brand Marketing at Viator. Carmela (Luzzi) Watson holds Masters, Business Administration; Marketing & Media Management from Fordham University.
Company email context
Email format at Viator
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*@vice.com
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AeroLeads found 1 current-domain work email signal for Carmela (Luzzi) Watson. Compare company email patterns before reaching out.
Profile bio
About Carmela (Luzzi) Watson
For the last 15 years, Carmela has been working to connect brands with the right audiences through culture and emotional storytelling. Whether heartwarming, comedic, inspiring or fun, the work she does makes you feel something. As the Brand Director for Viator, a Tripadvisor company, it’s her job to oversee all customer touchpoints to ensure those customers know and love Viator. As part of this role, Viator launched their first ever national marketing campaign under her direction to become more recognizable and memorable. Using creativity, innovation and cultural zeitgeist, she brings a renewed energy to a brand that provides 300,000+ unforgettable travel experiences to millions of people around the world. In her previous role as VP, Marketing for VICE Media Group, she oversaw all brand marketing for all lines of business including VICE TV, VICE Digital, VICE News, VICE Studios, Refinery29, i-D Magazine, Pulse Films and VIRTUE. Several award-winning campaigns were launched under her tenure including Emmy’s, Webby’s, Ad Age awards and more. Prior to her work at VICE, she held roles at Paramount Global (formerly ViacomCBS) and worked on many of their tentpole events for brands including the MTV VMAs, VH1's Divas and several others supporting brands like Aveeno and Dove Chocolate. She also launched national digital marketing at Ampersand (formerly NCC Media). Carmela serves on the Board of Directors for The United Theater, a cultural arts center in her hometown. Carmela looks forward to opportunities to speak to her experience around marketing both media and e-commerce brands and how vital it is to connect with culture. Message her directly for consideration.Specialties include: Media & Entertainment Industry | Travel | e-Commerce | Tech | Digital Media | Brand Marketing | Advertising | Sales Marketing | Client Pitches | Social Media | Experiential | PR
Listed skills include Marketing, Forecasting, Social Media, Finance, and 28 others.
Current workplace
Carmela (Luzzi) Watson's current company
Company context helps verify the profile and gives searchers a useful next step.
Viator
14 roles
Carmela (Luzzi) Watson work experience
A career timeline built from the work history available for this profile.
Director, Brand Marketing
Oct 2021 - Mar 2023
Vice President, Marketing
Mar 2021 - Nov 2021
Sr. Director, Brand Marketing
Jul 2020 - Mar 2021
Director Integrated Marketing
Apr 2019 - Jul 2020
Execution Lead, Branded Programs, Viceland
Execute branded campaigns across television and social media for advertisers like GE, Spotify, New Balance and many more.
Sep 2017 - Apr 2019
Integrated Marketer, Tentpole & Events
- Create and execute integrated marketing ideas across Viacom tentpole events with national advertisers- Manage relationships between Integrated Marketing points, AE’s and show production team to create the best custom content- Events include MTV VMAs, VH1 Divas & Hip Hop Honors, Logo’s Aspen Gay Ski Week and Comedy Central’s 1st Annual Clusterfest- Clients and executions include:-- Hershey’s Brookside Chocolates - branded content and on-the-ground activation at VH1’s Divas where channel talent will promote show and OTG experience will provide consumers with direct interaction to the brand-- General Mills’ Honey Nut Cheerios - branded content campaign utilizing stop motion graphics as tune-in unit-- AT&T - 360 campaign that includes on-air hit from red carpet, instagram execution and snapchat ads-- Additional examples available upon request
Aug 2016 - Aug 2017
Founder, Social Media & Marketing Specialist
Soho Social
- Partner with varied slate of clients to form overall social media voice- Plan and execute content on multiple social media platforms including Facebook, Instagram, twitter and LinkedIn- Work on behalf of clients with their agencies to ensure messaging is on brand- Clients include digital networks, restaurants/hospitality groups, apps, and small-to-medium businesses
Mar 2016 - Aug 2017
Director, Media Partnerships
- Provide calendaring solutions for major brands, television networks and sports companies- Work in partnership with clients to drive real-time engagement with calendar reminder push notifications
Sep 2015 - May 2016
Sr. Manager, Digital Sales & Social Pr Marketing
- Internal and external champion for NCC Media’s sales growth initiatives- Lead all social media efforts on various platforms including Facebook, twitter, LinkedIn, and Instagram- Increase brand awareness within ad community through advertising and published pieces as well as blog and podcast- Sponsor/attend targeted and focused events- Pitch new business and support digital sellers and business development group- Manage sales marketing associate
Jan 2015 - Sep 2015
Manager, Digital Sales Marketing
- Develop marketing, positioning and communications materials for online and digital sales teams- Implement digital marketing campaigns- Work with ad sales teams to generate new business and expand existing clients advertising by extending linear cable campaigns to web products and interactive TV- Create innovative cross-platform, revenue generating sales opportunities incorporating digital products with sales & marketing management
Mar 2013 - Jan 2015
Sr. Manager, Music & Logo Group
- Main contact for all executives at channel level regarding linear and digital programming- Complete, analyze and review ROI analyses and revenue forecasts for new acquired programming as well as more complex barter transactions - Responsible for knowing as much as possible about VMN programming including premiere dates, awareness of outside press received and syndication deals – utilize various trade publications to gather information- Review programming schedules from a financial standpoint as well as all marketing campaigns- Direct meetings with channel executives, finance personnel and programming schedulers to go over issues related to airings, ratings and revenue data collected from Nielsen
Apr 2010 - Mar 2013
Sr. Channel Accountant
- Responsible for tracking all programming commitments to be aired on channels including MTV, MTV2, CMT, Vh1, Logo, Comedy Central, Spike TV, TV Land and all digital platforms- Maintain accurate spreadsheets of programming library – includes tying contracts from vendors such as New Line Cinema, Sony Pictures and Paramount Pictures, among others- Compose monthly and quarterly reports sent to Viacom Corporate which include schedules of unrecorded liabilities, current assets, current obligations and allowance for returns- Point person for a team of financial analysts who contact me to answer questions from tying out marketing budgets to dealing with an outside vendor directly- Create reports by querying in Khalix and tying to general ledger balances in the various in-house systems of Enterprise One, Showcase, and the Khalix Programming Model
Jun 2007 - Apr 2010
Assurance Associate
Jul 2006 - May 2007
Team & coworkers
Colleagues at Viator
Other employees you can reach at viator.com. View company contacts for 201 employees →
JR
Joe Rentteria
Colleague at ViatorLas Vegas Metropolitan Area, United States
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SL
Silvia Lopez
Colleague at ViatorGreater Oxford Area, United Kingdom
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AB
Antonio Bellisario
Colleague at ViatorGreater Toronto Area, Canada
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JH
Jason Howe
Colleague at ViatorBeijing, China
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TD
Tyler Danzey
Colleague at ViatorGreater Boston, United States
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CH
Carey Hogg
Colleague at ViatorLas Vegas, Nevada, United States
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LS
Lakshitha Semasinghe
Colleague at ViatorKurunegala, North Western Province, Sri Lanka
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LM
Lesley Mendoza
Colleague at ViatorSan Mateo, Calabarzon, Philippines
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MT
Maria Tome Vicedo
Colleague at ViatorOxford, England, United Kingdom
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LW
Lindy Wood
Colleague at ViatorSan Francisco, California, United States
View →
Joe Rentteria
Colleague at ViatorLas Vegas Metropolitan Area, United States
View →
SL
Silvia Lopez
Colleague at ViatorGreater Oxford Area, United Kingdom
View →
AB
Antonio Bellisario
Colleague at ViatorGreater Toronto Area, Canada
View →
JH
Jason Howe
Colleague at ViatorBeijing, China
View →
TD
Tyler Danzey
Colleague at ViatorGreater Boston, United States
View →
CH
Carey Hogg
Colleague at ViatorLas Vegas, Nevada, United States
View →
LS
Lakshitha Semasinghe
Colleague at ViatorKurunegala, North Western Province, Sri Lanka
View →
LM
Lesley Mendoza
Colleague at ViatorSan Mateo, Calabarzon, Philippines
View →
MT
Maria Tome Vicedo
Colleague at ViatorOxford, England, United Kingdom
View →
LW
Lindy Wood
Colleague at ViatorSan Francisco, California, United States
View →
2 education records
Carmela (Luzzi) Watson education
Masters, Business Administration; Marketing & Media Management
Fordham University
Bachelor Of Science, Accounting
University Of Rhode Island
FAQ
Frequently asked questions about Carmela (Luzzi) Watson
Quick answers generated from the profile data available on this page.
What company does Carmela (Luzzi) Watson work for?
Carmela (Luzzi) Watson works for Viator.
What is Carmela (Luzzi) Watson's role at Viator?
Carmela (Luzzi) Watson is listed as Sr. Brand Director, Viator, A Tripadvisor Company at Viator.
What is Carmela (Luzzi) Watson's email address?
AeroLeads has found 1 work email signal at @vice.com for Carmela (Luzzi) Watson at Viator.
What is Carmela (Luzzi) Watson's phone number?
AeroLeads has found 8 phone signal(s) with area code 401, 718, 212, 646 for Carmela (Luzzi) Watson at Viator.
Where is Carmela (Luzzi) Watson based?
Carmela (Luzzi) Watson is based in New York, United States while working with Viator.
What companies has Carmela (Luzzi) Watson worked for?
Carmela (Luzzi) Watson has worked for Viator, Vice Media, Viacom, Soho Social, and Calreply.
Who are Carmela (Luzzi) Watson's colleagues at Viator?
Carmela (Luzzi) Watson's colleagues at Viator include Joe Rentteria, Silvia Lopez, Antonio Bellisario, Jason Howe, and Tyler Danzey.
How can I contact Carmela (Luzzi) Watson?
You can use AeroLeads to view verified contact signals for Carmela (Luzzi) Watson at Viator, including work email, phone, and LinkedIn data when available.
What schools did Carmela (Luzzi) Watson attend?
Carmela (Luzzi) Watson holds Masters, Business Administration; Marketing & Media Management from Fordham University.
What skills is Carmela (Luzzi) Watson known for?
Carmela (Luzzi) Watson is listed with skills including Marketing, Forecasting, Social Media, Finance, Advertising, Management, Accounting, and Budgets.
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