Carmela Pitzer Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Serves as the lead for account-specific marketing, program development and execution of omni-channel plans working with internal & external cross-functional teams helping deliver Business Unit goals and objectives through the unlocking of meaningful shopper insights.

Cincinnati, Ohio, United States

Served as part of the Corporate Pharmacy & The Little Clinic Sales & Marketing team with a primary focus on defining, building & implementing annual marketing strategy leveraging cross channels such as print, social media, SMS, web, email & 84.51 KPM channels to meet set financial goals and objectives. Marketing:• Developed/supported marketing strategy for the entire Kroger Health and executed marketing plans for all 20 operating divisions leveraging cross channels such as print, social media, SMS, web, email & 84.51 KPM channels to meet set financial goals and objectives. • Created annual marketing calendar to support key dept. initiatives and sales goals.• Led cross-functional teams and collaborated with enterprise partners & pharma communities to drive appropriate channel marketing mix and relevancy.• Influenced pharma manufacturers/distributors to invest marketing dollars with Kroger to drive awareness and sales.• Served as a liaison between legal and compliance officers and served as a trusted advisor to ensure HIPAA marketing compliance. • Led marketing test & learns.• Improved the digital site experience, Kroger.com/pharmacy, in collaboration with CUX and digital teams.• Co-developed “one shot one meal” a community give-back flu shot event and Free Glucose Test campaign in partnership with CPG and Pharma vendors.Relationship Building:• Led the annual targeted communications plan with 84.51 optimizing the audience targeting, spend and channel mix through shopper marketing insights and analytics.• Led the contracting and vendor relations for alternative profit line.• Led the partnership with Humana MarketPoint company which led to the standardized implementation of the Medicare Kiosk program and with Anthem for the pilot of the first ever Anthem/Kroger MAPD plan supporting Kroger’s Medicare sales growth goal.• Partnered with GoodRx in growing discount card membership.• Supervised, coached & performed performance reviews with direct reports.

Cincinnati, Ohio

Served as a market intelligence provider regarding categories; anticipated strategic opportunities and kept key stakeholders informed• Owned P&L for all commodities and was responsible for generating commodity growth.• Aligned with leadership in defining yearly category sales and profit goals.• Infused analytics into assortment, merchandising & new product launch strategies to drive both strategic and day to day decisions, utilizing a combination of internal system metrics, market research and trends, and competitive analysis.• Led complex vendor negotiations driving overall top line and bottom line growth to the category and communicated to key stakeholders.• Negotiated with suppliers and executed contracts to optimize competitive position.• Established category sourcing strategies, led cross-functional strategic sourcing teams.• Led process improvements across supplier integration and SKU management needs in partnership with Operations, Item set-up and Inventory Management.• Drove process improvement through the implementation of standardized shelf merchandising process.• Served as a liaison with legal and compliance officers and a trusted advisor to ensure HIPAA compliance.• Supervised and coached direct reports in the performance of their duties; completed performance reviews and provided regular feedback to direct reports

Cincinnati, Ohio, United States

Provided leadership as a category manager for Natural Food’s top three categories, refrigerated dairy, fitness bars & cereal driving double digit sales growth rate YOY. Formulated and implemented merchandising and advertising plans for 17 operating Divisions. Owned P&L for all commodities and was responsible for generating growth.

Cincinnati, Ohio, United States

Cincinnati, Ohio, United States

Served as a process improvement analyst for Corporate Pharmacy operations team. • Provided support in everyday cost and time savings analysis on several lists of test & learn pilots.• Supported in the launch of process improvement campaign at select pilot Kroger stores.

Cincinnati, Ohio, United States