-International 360 Marketing:Direct management of junior marketing personnel.Organize tasks in order to attend marketing objectives.Train, supervise and correct.Creation of the International Marketing Plan and Digital Marketing Plan.Develop content matrix to achieve media plan objectives (Prints, social posts, advertising assets, website content, emails, etc…)Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications.Ensure defined projects meet time, budget, and objective expectationsDevelop brand strategies, campaigns, messages toward Professionals and Consumers to increase awareness and strengthen perception.Collaborate to create the training materials and train distributors.-Product development:Perform daily tasks to ensure the coordination and progress of the formula development steps.Assist with organizing, developing and implementing procedures, protocols and trainings.Create and share with the distributors proper marketing copies and launch plans.Understand & communicate brand identity and customer target to development partners.Create formulation briefs and texture researchLeads comprehensive analysis on the category to determine trends and white space opportunitiesManage formula cost to meet set objectivesApprove pre-bulk and pilot/full batch production.Participate in weekly conference calls to facilitate formula development and related product needs. Bibliographical research and focus on ingredient benefits and directions for new products.Attend trade shows for packaging, ingredients, aesthetic medicine and cosmetics Oversee necessary reformulations, due to regulatory updates.Drive product testing strategy, before & afters program, & marketing claims deployment.Manage pricing strategy; Provide competitive benchmarks analysis.Manages the end-to-end product development process to ensure operational excellence.+ (Next job description)

-International 360 Marketing + Product development +Creating the Marketing strategy and concept Ideation.New products trainings.Drive and manage all aspects of innovation from concept creation to 360 launch plans. Including insight development, concept positioning and pricing.Translations EN-FR-ES-IT.Speaker for International congresses.-Graphic design:Use of Adobe Illustrator, InDesign and Photoshop.Creation and update of the marketing tools.Internal update of the Communication Chart and Brand IdentityCreation of a new logotype and more premium Packaging image.Creation of the primary and secondary packaging.Validation of the BAT (printing proofs). -Clinical studies:Research and review industry publications.Create clinical study protocols.Write papers.Speaker during International congresses-Regulatory:Register cosmetic products, in France and Internationally.Register European and international trademarks.Follow the changes of the Cosmetic Regulations in Europe and internationally.-Digital Marketing:Create Google ad, META and social media campaigns.Create content for the ads.Follow up of the campaigns.-Web development:Web changes on the Shopify template and update the content to ameliorate the brand image, more modern and scientific. Creation of a Fidelity program and Skin test questionnaire to boost sales.Creation and update of the Amazon site.Vine programs and Amazon ad campaigns. -Communication:Correct, verify and follow-up the Instagram and Facebook contentCreate photograph briefs.Contact International Press.

I worked as a Pharmacist. Learned to use Farmatic. -Sales-Logistics-Health & Skincare Advice

Multi-disciplinary trainee in a cosmetic lab start-up. I learned lots of interesting activities from different fields: helping with Sales, Development Marketing, Logistics, Communication and Social Networks, Event planning, training pharmacists. Learning how a start-up works, the job behind it and learning from very enriching business-oriented activities. Had the idea for the best-seller tonic solution's samples. Those samples were released in the market in January 2020 and helped to increase fidelity for the brand.

I learned to work with Gestifarma, a pharmacy business software, with the pharmacy robotic dispenser system and I learned to treat with patients and help them with their illnesses and find solutions. I learned pharmacy logistics, how to receive the orders from different labs and distributors and how to work with delivery notes and bills at the end of the month. I trained and loved working as a team.