Carmen Rodriguez Email & Phone Number

Atlanta, Georgia, United States

Ownership of growth strategies and customer experience across all brand touchpoints. Drives development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization.Responsibilities include:- Set marketing goals and objectives- Develop Eutree's sales/ marketing roadmap- Oversee planning, development and execution of Eutree's marketing and advertising initiatives- Generate revenue by increasing sales through successful marketing for the entire organization- Design, plan and implement effective marketing campaigns- Lead the company’s digital footprint, community relations, demand generation activities, marketing campaigns, and special events.- Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions- Establish marketing funnel and ensure leads are qualified when entering the sales pipeline- Develop and implement multi-channel, multi-segment marketing campaign based on industry-leading insight- Spearhead creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM- Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, satisfaction, and business revenue- Provide ongoing tracking, measurement, KPI, and ROI analysis for marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives- Contribute to the overall growth of the company

Atlanta, Georgia, United States

Ownership of growth strategies and customer experience across all product offerings. Drives development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. Responsible for customer and user experience and oversees custom business intelligence and IoT tools.Responsibilities include:- Oversee planning, development and execution of Woodflow's sales and marketing initiatives- Generate revenue by increasing sales through successful marketing for the entire organization- Conduct thorough analysis on marketing ROI and successfully develop cost effective solutions- Establish marketing funnel and ensure leads are qualified when entering the sales pipeline- Oversees customer and user experience through development of business intelligence and IoT tools- Spearhead creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM- Identify, prioritize, and properly resource key initiatives aimed at increasing customer loyalty, satisfaction, and business revenue- Provide ongoing tracking, measurement, KPI, and ROI analysis for marketing initiatives and campaigns to provide clear, actionable insights that inform and inspire communication for strategic calendar and brand initiatives- Contribute to the overall growth of the company

Greater Atlanta Area

Engaged with industry leaders and Deloitte Consulting practitioners to identify and prioritize improvement areas within a client organization across functions through process benchmarking.Responsibilities include:• Lead Delivery Analyst for Global Benchmarking Center• Managed Delivery engagements and assignments across Analysts and provides project specific consultation• Led and managed various aspects of benchmark projects cross-industry including data collection, validation and results presentation • Facilitated training sessions on benchmark tools and processes• Designs and leads Work Activity Analysis projects providing clients fact-based insights to inform impact of future state design for organizations• Oversaw and managed Value Add Projects cross-teams• Led Salesforce enhancements including cross-team business requirements, implementation, UAT, and training• Functional Qualtrics SME• Managed All Hands Meetings

Greater Atlanta Area

Provided business intelligence and performance management to support the unique requirements of corporate alliance programs and collaborate with executives and senior management to identify and pursue strategic and tactical opportunities to achieve revenue objectives and manage strategic partner relationships.Responsibilities include:• Managed the pursuit of Collaborative Partner business Plans for sales, solution, marketing and readiness to drive corporate alliance initiatives• Implemented and executed alliance management processes to drive business results• Oversaw and managed ongoing development and operations of a business intelligence architecture that enables fact-based decision making, ad hoc analysis, and insight generation• Collaborated with end users to identify needs and opportunities for improved data management and delivery• Improved and streamlined processes regarding data flow and data quality to enhance data accuracy, viability and value

Greater Atlanta Area

Provided Enforcement Support Services for the United States Environmental Protection Agency, ensuring compliance with environmental regulations and policies convergent with advocating green, sustainable solutions. Responsibilities included: • Administered and managed Work Assignments with EPA - train and direct project teams• Provided environmental data management and analysis through: research, documentation, identification, and tracking Potentially Responsible Parties (PRPs) for contamination at hazardous waste sites• Developed community relations as liaison for EPA serving as primary contact • Synthesized and procured government documents, title documents, Corporate history, financial status information resulting in impact on strategic direction• Interviewed and investigated public and private parties• Collaborated/Partnered with other Government Agencies at State and local levels• Derived implications from research data and wrote conclusive, executive reports for litigation

Greater Atlanta Area

Established Nature Turf’s organic distribution company, NT Bio, Inc. A leading distributor of non-synthetic, non-chemical, and non-toxic solutions for the agricultural, horticultural, and professional turf industries as well as the federal and state government.Responsibilities included:• Innovation of new organic products requiring research, assessment and determination of products providing botanical and alternative solutions to chemical, synthetic product suppliers• Testing and product development with major agricultural manufacturers• Developed new markets, generated business opportunities, administered and managed contracts with the federal, state, local government, and private sectors • Maintained and cultivated partnerships/collaboration with leading Universities, Biotech, Agricultural and Chemical Companies• Cultivated community outreach programs to develop eco-friendly education programs for schools • Counseled and supported organic farmers and green communities in Georgia in efforts to become organically certified

Athens, Georgia Area

Worked under the direction of Dr. Joseph McHugh, Department of Entomology, providing administrative and research support. Conducted research to determine whether fungus-feeding beetles of the superfamily Cucujoidea respond to two chemicals normally associated with damaged trees and explored new methods for trapping cucujoid beetles.Responsibilities included:• Extensive experimentation of beetle biology• Assembled and methodized database of extensive collections in the Georgia Museum of Natural History• Systematized extensive files and databases for publication• Wrote grant proposal and scientific peer reviewed paper• Research expedition for the study of beetle yeast and development of alternative energy sources (Smithsonian Tropical Research Institute, Barro Colorado Island, Panama)• Innovative solution for control of bark beetle population in the Oconee Forest