As an experienced media and publishing professional with over 20 years in the industry, I've collaborated with prestigious organizations such as the South China Morning Post and WGSN, shaping narratives and enhancing brand engagements.In 2009, I established 21 Concepts, a multidisciplinary studio dedicated to crafting high-quality content across diverse platforms. Our flagship publication, Crave Magazine, quickly ascended as the premier gastronomic journal in Hong Kong and achieved wide circulation throughout Asia. Additionally, our portfolio has expanded to include an innovative events platform and a bespoke publishing arm serving distinguished clients like IFC, Citysuper, The Peninsula, W Hotel, Siemens, and Cathay Pacific.2024 is a landmark year with the successful launch of OPTISM, a project that holds a special place in my heart. OPTISM is an innovative one-stop bilingual platform that offers curated information, tangible content, and AI-driven features. Our mission is straightforward: to provide practical and relevant information for parents of children with Autism Spectrum Disorder (ASD). OPTISM is dedicated to enhancing the accessibility and engagement of essential information for these families.With a proven track record of delivering exceptional results and a passion for pioneering innovative content, I am excited to lead 21 Concepts to new heights, leveraging cutting-edge trends and technologies to redefine industry standards and make a meaningful impact.