Carmen Reed Email & Phone Number

United States

Collaborated with and influenced a team of production designers.Implemented and trained a team on data merge automation boosting accuracy, improving production time and slashing labor costs.

Led design in collaborative partnership marketing with the City of Kansas City, MO, and the Negro Leagues Baseball Museum.Developed a successful out-of-home hiring campaign recognized by the regional Federal Transit Administration.Initiated, maintained, and managed vendor relationships.

Developed and implemented brand identity for the organization’s name change.Designed event graphics, web assets, and executive PowerPoint presentations.Collaborated with marketing team to update CMS, SharePoint, and BidPal.Partnered with the marketing team to develop and execute three successful fundraising events, resulting in over $1,000,000 raised during one fundraising cycle.

Art direction for a diverse set of clients including Kansas Masonic FoundationDeveloped marketing collateral, capital and fundraising campaign materials, annual reports, and conference graphics International Essential Tremor FoundationDeveloped marketing collateral for fundraising and research campaigns, annual reports, and digital graphics LeeStrategized weekly with the creative team for campaign planning of emails, web rotations, and print inserts utilizing branding guidelines, developed elements for website refresh including icons, blog section, seasonal updates, social media graphics, and animated GIF emails Kansas City, Kansas Public SchoolsRedesigned district logo and developed the brand identity for internal and public-facing print and digital marketing, assisted in developing and maintaining internal marketing email and the district website using CMS Visit KCAssisted staff designer with large/seasonal design projects and as an on-call designer Informa PentonDeveloped a comprehensive digital media kit for four Farm Press publications and digital platforms, collateral such as rate cards, postcards, eblasts, and online banner ads Associated Wholesale GrocersRefreshed Price Chopper branding and logo, updated ad templates for staff designer, and assisted with graphics for the Price Chopper gas reward campaign, collaborated with the lead designer on YMCA campaign, developed large format signs, point of purchase digital marketing, floor graphics, shelf signs, billboards, and design concept for healthy rewards youth marketing kit Helzberg - Freelance eCommerce Graphic Designer/Image EditorDesigned graphics for weekly email campaigns, coordinating web rotations and social media graphics resulting in a year-over-year sales increase National Auctioneers AssociationRedesigned logo, designed marketing material and trade show booth graphics for the national convention American Century InvestmentsFreelance designer

Bachelor Of Fine Arts - Bfa, Graphic Design/Marketing

Web Designer Certificate

Associate'S Degree, Graphic Design