• Conducted in-depth analysis to produce tester ratios for finished goods in travel retail stores; increased tester forecast by 21% • Reworked YSL’s brand book with retail design guidelines for makeup and fragrances in stores; incorporated YSL’s new masculine launch into shelf organization plans and store visuals • Updated digital catalog; collaborated with product managers and e-commerce to acquire up-to-date assets and product information for online retailers

• Conducted interviews with local business owners to write articles pertaining to lifestyle topics for each monthly issue• Spearheaded resolution of company social media security breach by arranging to be featured on NBC 6 for a story spreading awareness of business account hackers, increasing brand awareness and following• Managed weekly email newsletter promoting community events for over 13,000 subscribers; maintained contact with marketing coordinators from local businesses and… Show more • Conducted interviews with local business owners to write articles pertaining to lifestyle topics for each monthly issue• Spearheaded resolution of company social media security breach by arranging to be featured on NBC 6 for a story spreading awareness of business account hackers, increasing brand awareness and following• Managed weekly email newsletter promoting community events for over 13,000 subscribers; maintained contact with marketing coordinators from local businesses and Coral Gables Chamber of Commerce for content and newsletter advertisement calendar• Copy-edited all articles for print and virtual issues & oversaw and updated Coral Gables Magazine’s official website content• Managed brand image and content on all social media accounts including 10.2k Instagram followers Show less

• Created advertising content to promote retail centers via graphic design and photo editing• Organized tenant balances, company bills & recorded accounting data; analyzed company budgets• Managed company Facebook and Instagram pages; Engaged with prospective tenants; Conducted commercial real estate market research to solicit prospects• Pitched vacancies to retailers and networked at Retail Live real estate convention in Orlando, FL

• Worked on brand engagement strategy, content creation, publishing, copywriting, and graphic design for various clients including EWM Realty, Bentley, and CC Homes

• Conducted industry research and reported digital press brand coverage highlights to communicate placements with each client• Organized influencer mailers for new beauty product/campaign launches building relationships with influencers and journalists for brand promotions• Acted as the liaison between influencers and company at Mane ‘n Tail Hair product event• Managed the official Instagram page @DowalWalkerPR, monitoring conversations and updating influencer contact list