Passionate about sports and retail, I am currently working at Nike as part of the Consumer Strategy team. Building the 3yr strategy for EMEA and assisting the business on strategic and priority x-functional and x-consumer projects2021 Alumni of the full-time MBA program at IESE Business School, ranked among the top programs in the world.Prior to IESE +3 years of management consulting experience in the industry sector. As part of an international team, I analyzed and implemented business development strategies, improved customer experience, optimized end-to-end processes, developed cost-cutting initiatives, redefined the supply chain, and implemented digital transformation strategies in a variety of companies: FMCG (fast-moving consumer goods), manufacturing, transportation, and retail. I am motivated by open and high-paced environments, where I can learn, grow, and make the team grow at high speed. Stimulated by international and cross-functional teams from whom the best ideas come from. Constantly looking for challenges that truly impact businesses and communities.For further information please do not hesitate to send me an email at carmen.alegre@iese.net
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Head Of Strategic ProjectsMediamarkt EspañaSpain -
Emea Marketplace Strategy - Dtc ChannelsNike Jun 2024 - PresentHilversum, North Holland, Netherlands- EMEA Anual Corporate Strategic Review- Quarterly business reviews- Chief of Staff to Nike Direct EMEA VP and Nike Digital VP -
Jordan Brand Strategy EmeaNike Sep 2022 - Jul 2024Hilversum, North Holland, Netherlands- Brand Strategic projects: Basketball consumer in EMEA & Jordan positioning, Resale market analysis & Nike's pov, Jordan EMEA expansion strategy- Anual Corporate Strategic Review- Chief of Staff to Jordan EMEA GM -
Emea Consumer Strategy - Nike MenNike Jul 2021 - Aug 2022Hilversum, North Holland, Netherlands- Global and geo strategic projects. e.g. Global Football strategy, FW Portfolio rebalancing strategy, AirMax next chapter, among others- Anual Corporate Strategic Review- Chief of Staff to Nike Men GM -
Mba Candidate - Class Of 2021Iese Business School - University Of Navarra Sep 2019 - Aug 2021Barcelona Y Alrededores, España -
Senior Business ConsultantEveris Jun 2017 - Jul 2019Madrid Area, SpainManagement consulting in the industry sector within a wide variety of companies and project types: transportation, manufacturing, retail and FMCG, building marketing strategies, optimizing the operations, improving customer experience, reducing costs and buliding growth and expansion strategies.Some projects are: • Designed an innovative loyalty program for 330k+ clients in Spain of World’s leading beverage company• Surpassed expectations by devising a program for the World's leading beverage company that not only improves customer experience, as asked, but also motivates clients to change their conduct and to have a more diverse portfolio • Mediated to avoid a general strike at a major public transport Company in Catalonia, conducting discussions to improve workers conditions with 60 employees, 10 unionists and 5 top management assistants• Analyzed the economic viability and justified the no-deal conclusions for a 4 M€/year deal concerning the internalization by everis of the IT department of a world leader CPG company • Supervised the identification and development of several cost-reduction initiatives resulting in a % cost reduction of every plane’s redelivery at major European Airline -
Business ConsultantEveris Oct 2015 - Jun 2017Barcelona Area, Spain• Investigated market opportunities and quantified a business case identifying a potential 11% additional revenue at major European airline• Addressed direct and reverse logistics to optimize North Africa's Bottling Company’s supply chain, a company part of the World's leading beverage Company • Determined revenue-boost initiatives by executing an end-to-end process analysis: from Business development to execution & support from 250 M€ revenue to 500M€ in five years, at an international fragrance company -
Sales Management AnalystAqualogy Feb 2015 - Oct 2015Barcelona Y Alrededores, EspañaMember of the sales management team, responsible for data analysis and reporting of global sales performance of AQUALOGYMy analytical skills were key in the definition and analysis of KPIs, and the construction of a reliable analysis tool to support the board of directors in the definition of the future strategic sales plan: to open a new markets (of products and / or geography), on what / where to increase the sales effort, with what products, etc. -
Product Management And Distribution InternMango Sep 2014 - Feb 2015Barcelona Y Alrededores, EspañaThe R&D logistics coordination team is part of the Product Management and Distribution department. As part of the team, the responsibilities were:• Continuously optimized the distribution of the goods from the warehouse to the shops by analyzing day to day variables such as promotional activities, vacations or days off per country or others• Ensured the right distribution of the garments, in terms of SKU and quantities, over the 1100 shops across Europe by controlling stock availability, building deployment plans and helping in the creation of the procurement plan -
Area ManagerTrademark Textiles A/S Oct 2013 - Aug 2014Kolding Y Alrededores, DinamarcaTrademark Textiles in Denmark, a Danish company specialized in the design and manufacture of clothing and accessories that offers its services to major international brands worldwide- Managed the orders of Spanish customers. Organized the correct manufacturing in China, ensure the quality and compliance of the products and managed the subsequent delivery and customer satisfaction in Spain- Carried out a permanent investigation of the Spanish and South American market, a analysis and approach to potential clients- Prepared new collections for customers and its presentation -
Organizer Of Youth4Youth Forum National EventAiesec In Spain Aug 2013 - Dec 2013Madrid Y Alrededores, EspañaMember of the Organizing Committee of the Youth4Youthforum national event of AIESEC, on the occasion of the celebration of the 60th anniversary of the organization.Speakers as Antonella Broglia, Lofti El-Gandhouri, Miquel de Paladella, Max Oliva and Victor Loewenstein participated. Also organizations such as Bertelsmann, Heineken, Ashoka, Design for Change, HUB Madrid, Faro Global Scholarships, PricewaterhouseCoopers, Google and the Community of Madrid were also actively involved.My main responsibilities as a member of the organizing committee were:- Development of new strategic partnerships with large companies and public institutions- Market Research and subsequent approach to institutions and companies- Event planning and development -
Team Leader De Aiesec IqsAiesec Sep 2011 - Jan 2013Iqs - Institut Químic De Sarrià - Barcelona - SpainPresent in more than 110 countries and with more than 60,000 members, AIESEC is the largest student-run organization in the world recognized by the UN.AIESEC develops the next generation of leaders and connects them with companies and organizations.It is one of the largest providers of high-level young international talent, both for volunteer programs and for corporations that take into account and are committed to developing the potential of young people.
Carmen A. Education Details
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Business Administration And Management, General -
Industrial Engineering
Frequently Asked Questions about Carmen A.
What company does Carmen A. work for?
Carmen A. works for Mediamarkt España
What is Carmen A.'s role at the current company?
Carmen A.'s current role is Head of Strategic Projects.
What schools did Carmen A. attend?
Carmen A. attended Iese Business School, Universitat Politècnica De Catalunya.
What are some of Carmen A.'s interests?
Carmen A. has interest in Social Services, Children, Education, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture.
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