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Accomplished senior marketing professional with multicontinental experience and have proven results in B2B and B2C in the areas of strategic marketing, market development, brand development, management & transformation, go-to-market strategy and customer experience management, turning insights into business intelligence. Specializes in growing customer volume and value both from matured and emerging markets resulting in significant revenue increase. Skilled in developing marketing and innovative solutions to develop propositions to scale growth and effect market shifts. In tune with market trends across all segments to ensure brand is positioned intentionally for successful outcomes. Takes pride in providing creative direction, multi-faceted conceptual thinking and produce company firsts as a result. A motivating leader who creates a high performing culture and make companies profitable.Specialties: Strategic Marketing; Customer and Market Insights, Customer Experience, Integrated Marketing, Brand Development, Brand Transformation, Brand Leadership, Market Development, Demand Generation, Partnership Marketing, Client Relationship, Media Planning and Buying, Leadership, Consulting, Employee Engagement.
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Co-Founder, CmoTikeltLondon, Gb -
FounderGotaegyo Ltd Feb 2024 - PresentCreated an on-line marketplace exclusively for k-pop enthusiasts that will serve as a hub to 176M fans worldwide. -
Board AdvisorPayfastph Jun 2023 - PresentTaguig, Manila, Ph• Provides strategic marketing advice on GTM, tech trends and business sustainability and longevity. This includes presenting both market and customer insights to the board of directors helping navigate the business and apply current and next generation solutions. • Presents new ideas for new product developments and propositions integrating embedded finance for market relevance and competitiveness. -
Marketing AdvisorTabbx Oct 2023 - Dec 2023London, Gb -
Chief Marketing Officer, Uk🇬🇧Karma Feb 2021 - Jun 2023London, England, GbCommitted to making borofree and Karma Vouchers Cashback a household name. borofree is an ethical salary advance solution that is 0% interest, £0 cost and zero hassle – for employees and their employers.Karma Cashback is the only prepaid app that rewards customers providing both financial gains and control. -
Chief Marketing And Strategy OfficerPayfastph Sep 2017 - Feb 2021Taguig, Manila, PhLed the strategic planning and execution of PayFast digital and financial solutions in a cash-rich market delivering innovative solutions to support digital transformation resulting in customer volume and value growth.
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Marketing And Strategy AdvisorGalileo Software Services Inc. Apr 2019 - Oct 2020Pasig City, Metro Manila, Ph -
Managing DirectorMasonsmaison Limited Oct 2015 - Jul 2018At MasonsMaison, we understand women. Most of all, the sentiment of “I have nothing to wear”. It had inspired us to find timeless yet comfortable, refined yet effortless clothing that you would want to wear regularly.We are a fine clothier that handpick beautiful apparel straight from the designers’ atelier with comfort and refinery in mind. We are here to help you find your wardrobe staples.You never have to say I have nothing to wear. -
Head Of Soho & Sme Brand And MarketingTalktalk Business Jan 2015 - Aug 2016Manchester, Salford Quays, GbContributed in company's revenue and margin by creating marketing strategies and tactics that disrupt the market and improve its standing.Led and developed the strategy for brand transformation for clear brand positioning on values and proposition Acquired partnerships with British Fashion Council and Small Business Saturday to bolster brand awareness and engagementCollaborated with the Trading and Sales teams to meet commercial objectives through deliveries of marketing campaigns, content and toolsCreated the social media strategy and optimised as acquisition channels for customer base growth and volume. Increased followers by 100% through meaningful content and attractive propositionsDeveloped digital marketing strategy with focus on e-commerce for demand generation and sales conversion. Designed and developed unique marketing partnerships that created new revenue streams and open new potentialsDelivered events that contribute to brand strength, revenue growth and net adds.Leveraged customer insights, customer experience, omni-channel execution to create an integrated marketing approach to maximise commercial opportunities.Developed positioning, content and strategy to support the launch of UltraFibreOptic Business Broadband.Designed and delivered affinity marketing programmes that add value to business propositions and opens new channel to acquire customers. -
Head Of Customer Marketing, Loyalty And Retention, Small BusinessEe Aug 2012 - Jan 2015London , GbDeveloped and delivered the strategy for base volume and value growth, retention, marketing and communication. Significantly impacted the attrition rate positively including customer value by driving the appropriate propositions. Created strategic marketing plans that stimulated incremental value through upsell and cross sell activities.Harnessed loyalty through exceptional service proposition, well thought out contact and communication strategy resulting in repeat business.Leveraged insights to create marketing propositions that will create purchase consideration and conversion.Designed and executed retention strategies by innovating and offering new ideas to save retention costs and protecting the healthy bottom line.Managed effective partnerships to ensure mutual objectives are achieved.Monitored marketing trends so that all new or enhanced opportunities are exploited. -
Senior Manager, Market Development, Regional Marketing, AsiapacBlackberry Jul 2010 - Dec 2011Waterloo, Ontario, CaDevelop and execute regional marketing strategies and optimize brand messaging to support Southeast Asia’s (SEA) growth and market expansion. Created and customized marketing plans, campaigns and programs to ensure adaptability in various markets stages from infant to matured markets. Contributed to bottom line of the region by increasing brand awareness and presence through sell out programs and NPIs. Grow and defend the region’s market share by creating and delivering strong integrated marketing programs and campaigns including high caliber events that build brand awareness resulting in revenue generation, business development (acquisition and retention) and sustainability. -
Customer Insight ManagerBlackberry Jul 2008 - Jul 2010Waterloo, Ontario, CaDrove the holistic customer-centric insight that informs and shapes the brand strategy and product development globally. Effectively rolled out customer initiatives and programs that contribute to product development, customer engagement and profitability. Leveraged deep understanding of insight and research to sharpen the approach to marketing, customer loyalty and brand advocacy.
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Marketing Manager, SmbBank Of Montreal Sep 2007 - Jul 2008Toronto, On, Ca Developed strategic marketing plans for Small Business credit card portfolio around growth balances, volume, acquisition, customer retention and loyalty. Resulted in 17% growth balances and volume. Evaluated market conditions, competitor activities, customer research to integrate changes into marketing plans. Designed and developed marketing campaign resulting in increased customer engagement and profit relationship by 20% from previous year’s profit contribution. Contributed to the simultaneous development and launch of 2 major reward programs (i.e. Shell CashBack and World Offer for Mosaik MasterCard for Business) to strengthen the product’s competitive advantage and increase extrapolated and incremental revenue. -
Call Centre ManagerBank Of Montreal 2006 - 2008Toronto, On, CaResponsible for the daily running and management of the centre through the effective use of resources. Set customer service targets as well as planned areas of improvement or development. Led the “Getting It Right with My Customer” Program by establishing processes that meet customer needs. Identified best practices by partnering with different departments that impact customer experience. Applies Six Sigma Concept to eliminate defects/deficiencies in delivering world class customer service. Achieved 100% Manager’s approval rating for 3 consecutive years which solidified and boosted employee engagement and transformed the department into a high performance culture. Identified key strategic items and created action plans to achieve higher employee involvement and contribute in developing a Learning Organization.
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Human Resources ConsultantBank Of Montreal 2000 - 2005Toronto, On, CaProvided effective consultations with both managers and employees on HR best practices; policies; Employee Relations; Performance Management; and Organizational and Change Management, resulting in exceptional case management, risk mitigation. Identified opportunities and provided recommendations to establish a well thought-out strategy. Optimized business partner relationship by providing guidance on employee focus and strategic approach to address organizational challenges.
Carmen Mason Skills
Carmen Mason Education Details
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Stanford UniversityStrategic Decision And Risk Management -
University Of TorontoMba
Frequently Asked Questions about Carmen Mason
What company does Carmen Mason work for?
Carmen Mason works for Tikelt
What is Carmen Mason's role at the current company?
Carmen Mason's current role is Co-Founder, CMO.
What is Carmen Mason's email address?
Carmen Mason's email address is ca****@****ail.com
What is Carmen Mason's direct phone number?
Carmen Mason's direct phone number is +4480008*****
What schools did Carmen Mason attend?
Carmen Mason attended Stanford University, University Of Toronto.
What skills is Carmen Mason known for?
Carmen Mason has skills like Crm, Product Management, Customer Experience, Marketing Strategy, Integrated Marketing, Strategy, Team Leadership, Leadership, Product Marketing, Multi Channel Marketing, Mobile Technology, Direct Marketing.
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