Carmen Boles Email & Phone Number

Colorado Springs, Colorado, United States

Colorado Springs, Colorado

Colorado Springs, Co

Responsible for all interactive and traditional content activities including The Gazette print product, iPad and mobile apps, online replica edition and web sites including gazette.com, coloradosprings.com, outtherecolorado.com, pikespeakparent.com, springsmilitarylife.com and other related sites with a focus on multi-platform publishing based on audience demographics and proven results.

Set strategic direction, led new business development and shaped the overall vision of the department. Set directives driven by key business drivers. Defined objectives of all aspects of online presence and produced executable strategic plans. Created and executed measurable plans to drive online news and niche audiences, creating and projecting page view growth and goals, determining and directing creative concepts for readership campaigns and participating in setting the news organization’s agenda on a global strategic level.Responsible for the growth of niche audiences. Partnered with all division and department heads to develop new brands and direct how those brands were expressed through digital interactions and how those interactions fit into broader consumer experiences.

Provided leadership and strategic direction for the digital division with regard to content and product development, site development and management, market positioning and overall traffic page growth for all content websites.

Led an award-winning, professional web development team consisting of designers, programmers and video editors to coordinate, execute and promote cross-platform enhancements as well as web-only projects, databases, interactives and audio slideshows. Participated on a team of senior level editors to develop a system for creation, posting and updating of news content. On a daily basis, worked with the team to evaluate news content and prioritize online projects to execute those that have the most news value and will reach the most readers.Created content daily for in-print promotion of the latest online products, contests, news and promotions.Coached traditional journalists in best blogging practices to expand online footprint and drive web-only content to reach younger audiences.Introduced social media tools & strategies (including Twitter, Facebook, Digg, de.licio.us, Yahoo Pipes, Google Alerts and others) to increase exposure and capture an increasing non-traditional audience.

Supervised production team for news and features.

Memphis, Tn

Planned, executed and promoted launch of weekly Travel section with comprehensive approach to content, advertisement and promotions.Developed a network of national and international freelance writers to develop stories and beat coverage for Travel section.Managed a team of reporters and columnists to plan and shape news coverage and execute weekly features sections with balance of news, graphics and features.

Supervised team of 25 copy editors and designers to lay out, edit and output daily news sections for two editions daily and three editions on Sundays.Participated in planning for breaking news and Page One presentation, as well as special projects.

Edited news stories for two editions daily and three editions on Sunday.Spearheaded redesign of daily business section based on reader feedback and market analysis

Edited news and feature stories for factual information and grammatical correctness from staff, freelanceand national wire service writers.Created headlines and photo captions for all stories.