Carmen Cimpeanu Email & Phone Number

Provided opportunities analysis, strategic planning and brand management for new and established businesses, in order to maximize efficiency and improve results. • Researched and analyzed the market for favorable conditions and opportunities.• Developed short and long term product offers, pricing, distribution and e-commerce strategies.• Built business plans, identifying investment levels needed for long term success.

Led the strategic customer management for Sobeys, Metro, natural and drug distributors, and private label at Walmart, Shoppers Drug Mart, and Loblaws. Developed and implemented the strategy and operations for Customer Service, Order Management and Supply Chain data management areas. Established and improved processes and best practices for external and internal customers, domestic and international. Managed team of 5 sales & 7 customer service direct reports, as well as account and field sales… Show more Led the strategic customer management for Sobeys, Metro, natural and drug distributors, and private label at Walmart, Shoppers Drug Mart, and Loblaws. Developed and implemented the strategy and operations for Customer Service, Order Management and Supply Chain data management areas. Established and improved processes and best practices for external and internal customers, domestic and international. Managed team of 5 sales & 7 customer service direct reports, as well as account and field sales broker teams. Show less

Strategically and profitably managed Processed Cheese, Cold Beverage and Chocolate & Candy categories. Identified, prioritized and drove promotional, pricing and cost strategies across different categories and segments. Developed, implemented and monitored new product launches, pricing changes and brand specific programs. Evaluated trade programs and related spending to ensure corporate revenue and profit objectives are met. Leveraged customer knowledge and category and Trade insights as part… Show more Strategically and profitably managed Processed Cheese, Cold Beverage and Chocolate & Candy categories. Identified, prioritized and drove promotional, pricing and cost strategies across different categories and segments. Developed, implemented and monitored new product launches, pricing changes and brand specific programs. Evaluated trade programs and related spending to ensure corporate revenue and profit objectives are met. Leveraged customer knowledge and category and Trade insights as part of annual business planning process. Worked closely with cross-functional partners including Marketing, Finance, Shopper Marketing & Insights, Supply Chain, Demand Planning and Sales teams in order to integrate the category plan into the corporate plan, and to create in-store strategies that drive profitable growth for the company and its retail partners. Sales lead for 1 year special project to facilitate integration of Cadbury Sales processes, procedures and systems to Kraft. Worked with Sales, Master Data, Logistics, Transportation, Production Planning and IT North American teams to simplify and standardize Sales processes, synergize business practices and systems in order to deliver an integrated business approach due to Cadbury transition to Kraft systems. Show less

Led a multi-functional sales group of 13 employees (1 Corporate Account Manager, 6 Account Managers, 2 District Managers, 3 Category Managers, 1 Business Analyst with dotted line responsibility for Finance) and 2 brokers. Responsible for annual sales of up to $70 million within Drug and Grocery banners across Ontario, Quebec and the Atlantic provinces. Developed and managed implementation of channel and customer specific strategic commercial plans; Collaborated with Financial and Supply Chain… Show more Led a multi-functional sales group of 13 employees (1 Corporate Account Manager, 6 Account Managers, 2 District Managers, 3 Category Managers, 1 Business Analyst with dotted line responsibility for Finance) and 2 brokers. Responsible for annual sales of up to $70 million within Drug and Grocery banners across Ontario, Quebec and the Atlantic provinces. Developed and managed implementation of channel and customer specific strategic commercial plans; Collaborated with Financial and Supply Chain departments to achieve the Sales and Financial KPI objectives; Addressed Sales strategic issues & identified business building opportunities to drive profitable growth. Utilized ROI evaluation of account specific initiatives to optimize trade spending and understand consumption. Show less