Carmen Ercegovich Email & Phone Number

Buenos Aires

As Head of Audience and Performance Manager, my main responsibility is to optimize the effectiveness of our content, enhance the performance of our team of over 200 journalists, and drive the growth and retention of our audience.I provide analytical and data-driven insights to editors in chief and suggest changes and best practices to ensure audience engagement. I also work closely with the Big Data team in the IT area designing and developing tools specifically tailored for the newsroom, as well as other IT areas which intersect with the editorial department.

Buenos Aires, Argentina

Project manager and editor in chief of Clarín Gourmet and Clarín Recetas, verticals focused on a target audience interested in cooking and food/drinking trends. Launched in 2020, both stand as some of the latest and most successful additions to the Clarin.com portfolio, significantly contributing to the growth of our audience by identifying a new niche of content and attracting subscribers.

During my tenure as an SEO editor, my main goal was to optimize the organic traffic for all sections of Clarin.com through the planning and implementation of various strategies. My responsibilities encompassed data and trend analysis, report presentations, crafting manuals for the editorial team, and proposing new products with the potential to enhance the audience coming from search engines.

Over the course of several years, I was responsible for various projects that were integral to Clarín's transition towards the digital-first model.Some of these initiatives included:- Designing and launching new digital sections and verticals such as Fama (Celebrities) and Buena Vida (Wellness & Health).- Identifying niche content opportunities and developing products, such as new Chinese Horoscope sections and Clarín's daily cover.- Providing training sessions for editors and writers on the use of Content Management Systems (CMS) and social media.

Buenos Aires, Argentina

Content Producer, researcher, production coordinator, social media manager. Shows "RSM" (América TV, Argentina), "El juego del Bicentenario" (TV Pública, Argentina) and "Bajada de línea" (Canal 9, Argentina). Documentary "2111" (Discovery Channel).Multi functional producer across several projects assigned.

Ciudad De México Y Alrededores, México

Production coordination of the live daytime show "Nuestra casa", broadcasted by El Canal de las Estrellas (Mexico and South America) and Galavision (US territory).

Argentina

Development of special programs and documentaries such as "Borges, los secretos de un escritor" (on the life of Argentinian writer Jorge Luis Borges), "Malvinas, el gran desafío" (recorded in Falkland Islands) y "Telefood" (United Nations campaign).

Development of entertainment shows, game shows and special projects for Canal 13 (www.canal13.com.ar) and Discovery Channel.

Mexico City Area, Mexico

Executive Producer in the Telemundo Bureau of Mexico City for the entertainment shows of the network. In charge of the local content production, including developmet of news stories about Latin American celebrities in the Show Business.

Freelance writer for the Travel section of www.univision.com, one of the Spanish Language pioneer news sites in the US.

Guest Producer and Content Producer for the late-night show "Sabado Bus", awarded by the Argentinian Broadcasting Journalists Association (APTRA) as the Best TV Production of 1999.

Periodismo/Journalism

English For Journalists Program - Advanced Level

Fellow of the English Training Program for Journalists, sponsored by U.S. Embassy in Argentina.