International Brand Manager - Alpenliebe
Current
Nov 2023 - Present
AeroLeads people directory · profile
Carmen Gonzalez Email & Phone Number
Marketing Strategy | Brand Management | NPD
at
Perfetti Van Melle
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Marketing Strategy | Brand Management | NPD
Location
Netherlands, Netherlands, Netherlands
Company size
Who is Carmen Gonzalez? Overview
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Quick answer
Carmen Gonzalez is listed as Marketing Strategy | Brand Management | NPD at Perfetti Van Melle, a company with 6503 employees, based in Netherlands, Netherlands, Netherlands. AeroLeads shows a matched LinkedIn profile for Carmen Gonzalez.
Carmen Gonzalez previously worked as International Brand Manager - Alpenliebe at Perfetti Van Melle and Global Marketing Strategist Jr. - Premium Chocolate & Spreads at Ferrero. Carmen Gonzalez holds Master Of Business Administration - Mba, Business Administration And Management, General, International Mba from Eada Business School.
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Perfetti Van Melle
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Profile bio
About Carmen Gonzalez
Marketing professional with over seven years of experience working with great, international leading brands in Central America, the Caribbean, and Europe in the FMCG industry.I have a spirit of continuous improvement; I like to challenge the status quo of doing things and encourage people to see things from a different perspective to find new opportunities for growth. Since the beginning of my career, I have been interested in working on complicated and elaborate problems that require learning new things and acquiring new skills. Given the combination of my technical/analytical background in Industrial Engineering from my bachelor’s degree and my work experience in the Marketing field, I have been able to develop a strong skill of creative-strategic problem solving and interdisciplinary thinking by working with cross-functional teams throughout my roles.Areas of expertise: Marketing Strategy, Brand Management, Product Management, Product Strategy, Brand Strategy, Project management, Portfolio management, Pricing strategy, Competitive Analysis, Market Research, Data Analysis, Budget management.EU citizen. Open to relocation.
Listed skills include Marketing, Microsoft Excel, Project Management, Microsoft Office, and 11 others.
Current workplace
Carmen Gonzalez's current company
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Perfetti Van Melle
8 roles
Carmen Gonzalez work experience
A career timeline built from the work history available for this profile.
Global Marketing Strategist Jr. - Premium Chocolate & Spreads
Within the Executive Chairman team, supporting the development of the Strategic Long Term Innovation guidelines of Premium Chocolate & Spreads global brands.- Capturing market & consumer trends at global level through research and data analysis - Consolidating insights from multiple qualitative and quantitative sources into business opportunities to build.
Feb 2021 - Oct 2023
Regional Brand Manager Nivea
- Leading new product launches for 9 categories in 7 countries.- Developing strategies by closely working with international commercial teams to further grow brands in order to achieve the company's objectives.- Managing campaigns' strategies across different media in collaboration with media agencies, as well as planning and executing the marketing budget.
Aug 2018 - Aug 2019
Jr. Brand Manager Mouthwash
- Develop brand strategies for the mouthwash category in Central American Market- Market's current situation & commercial dynamics analysis- Define the brand's pricing strategy - Manage the brand's portfolio & advertisement
Jul 2017 - Aug 2018
Assistant Brand Manager Fabric Detergent & Softeners
- Lead launch of new packaging and new brand image for Costa Rican local brand of fabric softeners, resulting in incremental share of market.- Define pricing strategy for different segments of fabric softeners' category.- Manage and optimize portfolio for Costa Rican local brands of laundry bars.- Leader of Christmas campaign concept and product packaging.
Nov 2015 - Jun 2017
Marketing Intern - Personal Care
- Support in strategy implementation for Palmolive & Protex marketing campaigns for Central America market.- Analysis of the present situation for the categories of toilet soaps & shampoos in all Central America countries.- Verify that marketing campaigns for innovation products are executed according to plan in all countries.
Mar 2015 - Oct 2015
Audit Trainee
Coca-Cola, Embotelladora Los VolcanesAudit & Internal Control - Review of controls, narratives & production process efficiency.
Aug 2014 - Oct 2014
Jan 2014 - May 2014
Team & coworkers
Colleagues at Perfetti Van Melle
Other employees you can reach at perfettivanmelle.com. View company contacts for 6503 employees →
AM
Alejandra Mendoza
Colleague at Perfetti Van MelleMetepec, México, Mexico, Mexico
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LK
Luu Khi Tan
Colleague at Perfetti Van MelleHo Chi Minh City, Vietnam, Viet Nam
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IS
Ishant Sukhija
Colleague at Perfetti Van MelleGanganagar, Rajasthan, India, India
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JD
Jabendra Dhungana
Colleague at Perfetti Van MelleNepal, Nepal
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LS
Lorenzo Salvitto
Colleague at Perfetti Van MelleCaronno Pertusella, Lombardy, Italy, Italy
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CD
Chanuka Dilshan Fernando
Colleague at Perfetti Van MelleSri Lanka, Sri Lanka
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RC
Rajesh Choudhary
Colleague at Perfetti Van MellePatna, Bihar, India, India
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DA
Dayo Alao
Colleague at Perfetti Van MelleLagos State, Nigeria, Nigeria
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GC
Giuseppe Corona
Colleague at Perfetti Van MelleMilan, Lombardy, Italy, Italy
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DS
Divakar Sharma
Colleague at Perfetti Van MelleGurugram, Haryana, India, India
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Alejandra Mendoza
Colleague at Perfetti Van MelleMetepec, México, Mexico, Mexico
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LK
Luu Khi Tan
Colleague at Perfetti Van MelleHo Chi Minh City, Vietnam, Viet Nam
View →
IS
Ishant Sukhija
Colleague at Perfetti Van MelleGanganagar, Rajasthan, India, India
View →
JD
Jabendra Dhungana
Colleague at Perfetti Van MelleNepal, Nepal
View →
LS
Lorenzo Salvitto
Colleague at Perfetti Van MelleCaronno Pertusella, Lombardy, Italy, Italy
View →
CD
Chanuka Dilshan Fernando
Colleague at Perfetti Van MelleSri Lanka, Sri Lanka
View →
RC
Rajesh Choudhary
Colleague at Perfetti Van MellePatna, Bihar, India, India
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DA
Dayo Alao
Colleague at Perfetti Van MelleLagos State, Nigeria, Nigeria
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GC
Giuseppe Corona
Colleague at Perfetti Van MelleMilan, Lombardy, Italy, Italy
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DS
Divakar Sharma
Colleague at Perfetti Van MelleGurugram, Haryana, India, India
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4 education records
Carmen Gonzalez education
Master Of Business Administration - Mba, Business Administration And Management, General, International Mba
Bachelor'S Degree, Industrial Engineering, Magna Cum Laude
Pre-Mba Boot Camp 2014, Business Administration And Management
Semester Abroad In Madrid, Spain
FAQ
Frequently asked questions about Carmen Gonzalez
Quick answers generated from the profile data available on this page.
What company does Carmen Gonzalez work for?
Carmen Gonzalez works for Perfetti Van Melle.
What is Carmen Gonzalez's role at Perfetti Van Melle?
Carmen Gonzalez is listed as Marketing Strategy | Brand Management | NPD at Perfetti Van Melle.
Where is Carmen Gonzalez based?
Carmen Gonzalez is based in Netherlands, Netherlands, Netherlands while working with Perfetti Van Melle.
What companies has Carmen Gonzalez worked for?
Carmen Gonzalez has worked for Perfetti Van Melle, Ferrero, Beiersdorf, Colgate-Palmolive, and Colgate Palmolive.
Who are Carmen Gonzalez's colleagues at Perfetti Van Melle?
Carmen Gonzalez's colleagues at Perfetti Van Melle include Alejandra Mendoza, Luu Khi Tan, Ishant Sukhija, Jabendra Dhungana, and Lorenzo Salvitto.
How can I contact Carmen Gonzalez?
You can use AeroLeads to view verified contact signals for Carmen Gonzalez at Perfetti Van Melle, including work email, phone, and LinkedIn data when available.
What schools did Carmen Gonzalez attend?
Carmen Gonzalez holds Master Of Business Administration - Mba, Business Administration And Management, General, International Mba from Eada Business School.
What skills is Carmen Gonzalez known for?
Carmen Gonzalez is listed with skills including Marketing, Microsoft Excel, Project Management, Microsoft Office, Microsoft Word, Customer Service, Research, and English.
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