Lead teams across North and South America to execute campaigns that generate demand, create cross-sell opportunities, build relationships, and position the DXC brand with enterprise clients.

Executive-level leader for a drone services and software startup using robotics, automation, and machine learning to deliver better data for energy asset management. Built a professional marketing function, tripled website conversion rates, and increased lead volume five-fold. Executed business transitions from services-only to SaaS + services to SaaS-only, including GTM strategy, positioning, messaging, pricing, promotion, and launch of a new SaaS product portfolio. Served on the executive committee, ran financial models, analyzed scenarios, and launched a joint venture with a global partner.

Dealer marketing in the Smart Home space. Launch new products, provide sales tools, and engage dealers in marketing energy management, building automation, and security services to residential and commercial customers.

Lead central marketing functions and manage brand strategy for the largest professional association in optics and photonics (supporting laser, imaging, optical communications and solar technologies).

Advise Federal automotive regulations for crash avoidance systems by analyzing research, understanding new technology and engaging stakeholders.

Head of solar product & service marketing in North America, accountable for growing margin and volume in partnership with sales team. Lead U.S. marketing team, manage budget and oversee all marketing activities. Develop marketing plan for B2B2C sales through distribution and B2B sales for commercial and public sector (B2G) projects. Represent the voice of the U.S. customer to influence global product strategy. Build channel relationships and negotiate partnerships.

Global marketing team leader for innovative solar module company, reporting to VP of Marketing and Corporate Strategy. Responsibilities included product commercialization, market research, communications, advertising, events, branding, and website. Oversee B2B, B2G, and B2B2C lead generation for U.S. and European markets. Collect Voice-of-the-Customer data and lead new product development programs. Implement and administer new Salesforce CRM system. Grow customer relationships, manage budget, and champion the UNI-SOLAR brand.

An autonomous role that included management of personnel, vendors, strategy, logistics, and budget. Selected and negotiated contracts with championship-winning race teams, drivers, and suppliers. Directed creative agency in youth marketing campaigns focused on social media and experiential events. Procured resources and cleared roadblocks to ensure all program goals were met. Built relationships with media, sponsors, customers, and stakeholders. Wrote various content including technical articles and an online blog. Managed appearances in 25 race and show events annually. Oversaw development and launch of 12 race cars and powertrain programs, including turbochargers and alternative fuel initiatives.

Traditional marketing team position focused on market data analysis, new product launch, product life-cycle management, and maximizing sales volumes. Reviewed marketing materials such as brochures, ad copy and web content prior to publication. Involved with focus group research, naming, positioning, and pricing for new product. Also included a role as acting Product Manager, representing brand marketing in program execution activities such as feature development, cost reduction, and production planning.

A combined program management, market research, and data analysis position. Managed a market research budget and associated suppliers for purchased syndicated studies, as well as for propriety primary research studies. Designed and edited surveys, analyzed results, and presented to upper management.

Engineered vehicle bumper and lighting systems involving injection-molded plastics, chrome-plated plastics, roll-formed steel and steel stampings. Start-to-finish engineering, which included initial benchmarking and packaging studies, review of clay models, computer-aided design, drawing release, supervision of suppliers, prototype production, part testing, vehicle low-speed impact testing, assembly trials, and start of production.