Marketing & CX &Growth C-Executive and Advisor with +24 years experience.Specialised in start-ups (early, Series A & Growth Stage) as well as digital transformation across different industries (ecommerce&retail, B2C digital services, telco, technology, consultancy, advertising).Solid expertise in marketing strategy, acquisition&CVM on&offline, brand positioning, customer experience and digital transformation projects. Experienced manager (+12M€ budget and +45 people)Ex-Vodafone, Ex-Freepik, Ex-Tiendanimal, Ex-Lowi, Ex-Reclamador "There is no room for complacency in the fast-moving digital world".
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Chief Marketing OfficerClikaliaMadrid, Es -
Chief Marketing OfficerClikalia Apr 2023 - PresentMadrid, Community Of Madrid, EsClikalia is the fastest growing Proptech Company in Spanish Speaking countries, and has disrupted all geographies in which it operates.Clikalia’s mission is to simplify the most important transaction in a person’s life – the purchase or sale of a home. Through its proprietary technological platform, an efficient and digital process, allowing customer to sell their homes in less than 7 days and offers buyers fully renovated and ready to move homes.Headquartered in Madrid, Spain and established in 2017, Clikalia has expanded its reach to serve customers in Mexico City, MX, Barcelone, Seville, Malaga, Lisbon and Paris, and is rapidly expanding further to other locations in the near term.Clikalia is funded by the most successful entrepreneurs in Spain and C-level executives in Real Estate and Financial Services. Additionally, Banco Santander is a key shareholder for Clikalia offering multiple synergies and growth opportunities. -
Advisor/Board Member/Non-Executive Cmo/ Fractional CmoFreelance Jan 2022 - PresentAdvising and Consulting on Marketing, Product Marketing, Growth and Business Strategy for several clients such as Onlive.site (SaaS) , Freepik Company (Tech and CaaS), Aqualy (DTC)
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LecturerSeveral Schools And Educational Institutions (Ie, Isdi, Ucm, Uma, Esesa, Product Hackers Go...) Jan 2004 - Present
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AdvisorCrowdfarming Jan 2023 - Mar 2023Madrid, Madrid, EsAdvising the CEO on new projects and business initiatives (the best is yet to come!) -
CmoCrowdfarming Feb 2022 - Dec 2022Madrid, Madrid, EsCMO at Crowdfarming, the Farmer to Consumer marketplace that is disrupting the Food Supply Chain all around Europe. -
Chief Marketing OfficerFreepik Company Jun 2020 - May 2022Málaga, Malaga, EsAcquired by EQT Fund in 2020, Freepik is the global leading, freemium provider of digital visual content and graphic resources, including vectors, icons, photos and templates. Member of the ExCo team and reporting directly to the CEO, I lead a team of +40 people being responsible for: - Growth and Acqusition- Brand Positioning - CRM and marketing automation- Customer Service- Content Marketing and Social Networks- Go to Market - Insights and customer/user reseach in close collaboration with the Product Team in order to craft a product vision, differenciate value proposition and find the product/market fit. -
Chief Marketing And Customer Experience OfficerReclamador.Es Apr 2018 - Jul 2020Madrid, Madrid, EsSouth Summit 2017 B2C Global Winner. Legaltech Sector. Member of the ExCo/Team: 18 people/ Budget: 1,5M€Definition, supervision, and execution of the following areas/tasks: - Brand Positioning- Growth and Acquisition (GAds, Affiliation, Social Ads, Programmatic, Native Ads, Radio)- SEO and inbound marketing- Digital & Business Analytics- CRM and marketing automation (Salesforce Sales and Marketing Cloud)- Customer Operations & Customer Experience Optimization- Contact center management/VoC Program- Pricing- Business Developement and partnerships- Product and go to market- Market Research (competitors, buyer personas & new biz) -
General Manager At LowiVodafone May 2017 - Apr 2018London, GbReporting to Vodafone's Commercial&Marketing Directors/ Team: 12 people- P&L Overall Management- General management of the entire business (marketing, commercial, IT, CX, Operations...)- Achivements YoY (Acquisition X3; ARPU increase of 25%; NPS +50)- Best OMV of the year according to ADSL Zone and Grupo Informático -
Cmo At LowiVodafone Jan 2017 - May 2017London, GbTeam 5 people / Budget 12M€. Product & Pricing Strategy. Brand positioning and advertising. Acquisition (TV, GAds, Native Ads, Branded Content, Affiliation, Comparators, Referral Marketing...). SEO & Inbound Marketing. CX and UX. Agencies Coordination (Brand, Performance, Analytics, SEO, Design Thinking). Customer Base Development (ARPU/LTV). Business partnerships -
Member Of The Jury (Master In Marketing)Ie Business School 2018 - 2018Madrid, Es -
Chief Marketing OfficerEshop Ventures (Mimub | Mamuky | Expirit | Molet | Matby | Eat | Nonabox | Todovino) Sep 2015 - Dec 2016Member of the ExCo/ Team 22 people/ Budget 4M€Ecommerce Group operating 7 ecommerce brands (Mimub.com, Mamuky.com, elarmariodelatele.com, Nonabox.es, Expirit.es, Molet.com, Matby.com and Todovino.com) within different verticals (Fashion, Deco, Gourmet & Wine). Definition, supervision and execution of the following areas and tasks: - Brand positioning- Acquisition strategy (TV, GAds, Display, Social Ads, Affiliation)- SEO Strategy, Inbound Marketing and Social. Content creation. - Customer Base development and Marketing Automation - Digital Analytics and business reporting- UX and CRO- Agencies' coordination- Business partnerships -
Chief Marketing OfficerTiendanimal 2012 - Sep 2015Málaga, Málaga, EsMember of the ExCo/ Team 17 people/ Budget 1,2M€ Pets Vertical e-commerce (Spain, France and Portugal) Definition, supervision and execution of the following areas/tasks: - Brand positioning- Acquisition (TV, GAds, Affiliation, Display)- Product & Pricing- SEO, Inbound Marketing, Social. Content creation- Customer Base Management and Marketing Automation- Digital Analytics - CX and UX- Contact Center coordination- Physical Stores Openings (omnichannel strategy) -
Member Of The Jury At EawardsEshow 2015 - 2015South Barrington, Il, Us -
Socia FundadoraFramboise 2006 - 2012Bucharest, RoFounder & CEO at Framboise Digital Agency. P&L Management and Business Strategy.Clients: Gol Televisión, Visit Britain, Cruzcampo, Ideas4all, Globalia or Jack&Jones, among othersIn 2009, the agency was point out by Forrester as one of the most disruptive agencies in Europe (Forrester Wave). -
Digital Marketing LecturerIe Business School 2004 - 2006Madrid, EsDigital Marketing Lecturer -
Digital Marketing ManagerNetfractal Llc 2000 - 2004Bloomington, Mn, UsDigital Marketing Manager at Netfractal VC. Projects: CapXnow (Travel SaaS), Lolabodas (ecommerce); Habitania (Real Estate SaaS); Mediandfusion (Mobile Content) -
Digital Marketing ConsultantTeknoland 1998 - 1999Digital Marketing Consultant for Teknoland, the pioneer digital agency in Spain
Carmen Guerrero Mc Skills
Carmen Guerrero Mc Education Details
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Product Hackers SchoolGrowth -
Iebs Biztech SchoolCustomer Experience -
Evergreen Project Management ServicesAgile Methodologies & Frameworks -
KschoolDigital Analytics -
Iede Business SchoolGeneral -
Universidad Autónoma De MadridGeneral
Frequently Asked Questions about Carmen Guerrero Mc
What company does Carmen Guerrero Mc work for?
Carmen Guerrero Mc works for Clikalia
What is Carmen Guerrero Mc's role at the current company?
Carmen Guerrero Mc's current role is Chief Marketing Officer.
What schools did Carmen Guerrero Mc attend?
Carmen Guerrero Mc attended Product Hackers School, Iebs Biztech School, Evergreen Project Management Services, Kschool, Iede Business School, Universidad Autónoma De Madrid.
What skills is Carmen Guerrero Mc known for?
Carmen Guerrero Mc has skills like Marketing Digital, Web 2.0, Estrategia De Mercadotecnia, Publicidad En Internet, Mercadotecnia En Medios Sociales, Mercadotecnia, Marketing En Internet, Estrategia Empresarial, Publicidad, Digital Marketing, Marketing, Redes Sociales.
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