Carmen Guerrero Mc

Carmen Guerrero Mc Email and Phone Number

Chief Marketing Officer @ Clikalia
Madrid, ES
Carmen Guerrero Mc's Location
Greater Madrid Metropolitan Area, Spain, Spain
About Carmen Guerrero Mc

Marketing & CX &Growth C-Executive and Advisor with +24 years experience.Specialised in start-ups (early, Series A & Growth Stage) as well as digital transformation across different industries (ecommerce&retail, B2C digital services, telco, technology, consultancy, advertising).Solid expertise in marketing strategy, acquisition&CVM on&offline, brand positioning, customer experience and digital transformation projects. Experienced manager (+12M€ budget and +45 people)Ex-Vodafone, Ex-Freepik, Ex-Tiendanimal, Ex-Lowi, Ex-Reclamador "There is no room for complacency in the fast-moving digital world".

Carmen Guerrero Mc's Current Company Details
Clikalia

Clikalia

View
Chief Marketing Officer
Madrid, ES
Carmen Guerrero Mc Work Experience Details
  • Clikalia
    Chief Marketing Officer
    Clikalia
    Madrid, Es
  • Clikalia
    Chief Marketing Officer
    Clikalia Apr 2023 - Present
    Madrid, Community Of Madrid, Es
    Clikalia is the fastest growing Proptech Company in Spanish Speaking countries, and has disrupted all geographies in which it operates.Clikalia’s mission is to simplify the most important transaction in a person’s life – the purchase or sale of a home. Through its proprietary technological platform, an efficient and digital process, allowing customer to sell their homes in less than 7 days and offers buyers fully renovated and ready to move homes.Headquartered in Madrid, Spain and established in 2017, Clikalia has expanded its reach to serve customers in Mexico City, MX, Barcelone, Seville, Malaga, Lisbon and Paris, and is rapidly expanding further to other locations in the near term.Clikalia is funded by the most successful entrepreneurs in Spain and C-level executives in Real Estate and Financial Services. Additionally, Banco Santander is a key shareholder for Clikalia offering multiple synergies and growth opportunities.
  • Freelance
    Advisor/Board Member/Non-Executive Cmo/ Fractional Cmo
    Freelance Jan 2022 - Present
    Advising and Consulting on Marketing, Product Marketing, Growth and Business Strategy for several clients such as Onlive.site (SaaS) , Freepik Company (Tech and CaaS), Aqualy (DTC)
  • Several Schools And Educational Institutions (Ie, Isdi, Ucm, Uma, Esesa, Product Hackers Go...)
    Lecturer
    Several Schools And Educational Institutions (Ie, Isdi, Ucm, Uma, Esesa, Product Hackers Go...) Jan 2004 - Present
  • Crowdfarming
    Advisor
    Crowdfarming Jan 2023 - Mar 2023
    Madrid, Madrid, Es
    Advising the CEO on new projects and business initiatives (the best is yet to come!)
  • Crowdfarming
    Cmo
    Crowdfarming Feb 2022 - Dec 2022
    Madrid, Madrid, Es
    CMO at Crowdfarming, the Farmer to Consumer marketplace that is disrupting the Food Supply Chain all around Europe.
  • Freepik Company
    Chief Marketing Officer
    Freepik Company Jun 2020 - May 2022
    Málaga, Malaga, Es
    Acquired by EQT Fund in 2020, Freepik is the global leading, freemium provider of digital visual content and graphic resources, including vectors, icons, photos and templates. Member of the ExCo team and reporting directly to the CEO, I lead a team of +40 people being responsible for: - Growth and Acqusition- Brand Positioning - CRM and marketing automation- Customer Service- Content Marketing and Social Networks- Go to Market - Insights and customer/user reseach in close collaboration with the Product Team in order to craft a product vision, differenciate value proposition and find the product/market fit.
  • Reclamador.Es
    Chief Marketing And Customer Experience Officer
    Reclamador.Es Apr 2018 - Jul 2020
    Madrid, Madrid, Es
    South Summit 2017 B2C Global Winner. Legaltech Sector. Member of the ExCo/Team: 18 people/ Budget: 1,5M€Definition, supervision, and execution of the following areas/tasks: - Brand Positioning- Growth and Acquisition (GAds, Affiliation, Social Ads, Programmatic, Native Ads, Radio)- SEO and inbound marketing- Digital & Business Analytics- CRM and marketing automation (Salesforce Sales and Marketing Cloud)- Customer Operations & Customer Experience Optimization- Contact center management/VoC Program- Pricing- Business Developement and partnerships- Product and go to market- Market Research (competitors, buyer personas & new biz)
  • Vodafone
    General Manager At Lowi
    Vodafone May 2017 - Apr 2018
    London, Gb
    Reporting to Vodafone's Commercial&Marketing Directors/ Team: 12 people- P&L Overall Management- General management of the entire business (marketing, commercial, IT, CX, Operations...)- Achivements YoY (Acquisition X3; ARPU increase of 25%; NPS +50)- Best OMV of the year according to ADSL Zone and Grupo Informático
  • Vodafone
    Cmo At Lowi
    Vodafone Jan 2017 - May 2017
    London, Gb
    Team 5 people / Budget 12M€. Product & Pricing Strategy. Brand positioning and advertising. Acquisition (TV, GAds, Native Ads, Branded Content, Affiliation, Comparators, Referral Marketing...). SEO & Inbound Marketing. CX and UX. Agencies Coordination (Brand, Performance, Analytics, SEO, Design Thinking). Customer Base Development (ARPU/LTV). Business partnerships
  • Ie Business School
    Member Of The Jury (Master In Marketing)
    Ie Business School 2018 - 2018
    Madrid, Es
  • Eshop Ventures (Mimub | Mamuky | Expirit | Molet | Matby | Eat | Nonabox | Todovino)
    Chief Marketing Officer
    Eshop Ventures (Mimub | Mamuky | Expirit | Molet | Matby | Eat | Nonabox | Todovino) Sep 2015 - Dec 2016
    Member of the ExCo/ Team 22 people/ Budget 4M€Ecommerce Group operating 7 ecommerce brands (Mimub.com, Mamuky.com, elarmariodelatele.com, Nonabox.es, Expirit.es, Molet.com, Matby.com and Todovino.com) within different verticals (Fashion, Deco, Gourmet & Wine). Definition, supervision and execution of the following areas and tasks: - Brand positioning- Acquisition strategy (TV, GAds, Display, Social Ads, Affiliation)- SEO Strategy, Inbound Marketing and Social. Content creation. - Customer Base development and Marketing Automation - Digital Analytics and business reporting- UX and CRO- Agencies' coordination- Business partnerships
  • Tiendanimal
    Chief Marketing Officer
    Tiendanimal 2012 - Sep 2015
    Málaga, Málaga, Es
    Member of the ExCo/ Team 17 people/ Budget 1,2M€ Pets Vertical e-commerce (Spain, France and Portugal) Definition, supervision and execution of the following areas/tasks: - Brand positioning- Acquisition (TV, GAds, Affiliation, Display)- Product & Pricing- SEO, Inbound Marketing, Social. Content creation- Customer Base Management and Marketing Automation- Digital Analytics - CX and UX- Contact Center coordination- Physical Stores Openings (omnichannel strategy)
  • Eshow
    Member Of The Jury At Eawards
    Eshow 2015 - 2015
    South Barrington, Il, Us
  • Framboise
    Socia Fundadora
    Framboise 2006 - 2012
    Bucharest, Ro
    Founder & CEO at Framboise Digital Agency. P&L Management and Business Strategy.Clients: Gol Televisión, Visit Britain, Cruzcampo, Ideas4all, Globalia or Jack&Jones, among othersIn 2009, the agency was point out by Forrester as one of the most disruptive agencies in Europe (Forrester Wave).
  • Ie Business School
    Digital Marketing Lecturer
    Ie Business School 2004 - 2006
    Madrid, Es
    Digital Marketing Lecturer
  • Netfractal Llc
    Digital Marketing Manager
    Netfractal Llc 2000 - 2004
    Bloomington, Mn, Us
    Digital Marketing Manager at Netfractal VC. Projects: CapXnow (Travel SaaS), Lolabodas (ecommerce); Habitania (Real Estate SaaS); Mediandfusion (Mobile Content)
  • Teknoland
    Digital Marketing Consultant
    Teknoland 1998 - 1999
    Digital Marketing Consultant for Teknoland, the pioneer digital agency in Spain

Carmen Guerrero Mc Skills

Marketing Digital Web 2.0 Estrategia De Mercadotecnia Publicidad En Internet Mercadotecnia En Medios Sociales Mercadotecnia Marketing En Internet Estrategia Empresarial Publicidad Digital Marketing Marketing Redes Sociales Management Comunicaciones De Marketing Start Ups Online Advertising Social Media Marketing Marketing Strategy Account Management Online Marketing Negotiation Advertising E Commerce Social Media Strategy Marketing Communications Sem Consultor De Redes Sociales Medios Sociales

Carmen Guerrero Mc Education Details

  • Product Hackers School
    Product Hackers School
    Growth
  • Iebs Biztech School
    Iebs Biztech School
    Customer Experience
  • Evergreen Project Management Services
    Evergreen Project Management Services
    Agile Methodologies & Frameworks
  • Kschool
    Kschool
    Digital Analytics
  • Iede Business School
    Iede Business School
    General
  • Universidad Autónoma De Madrid
    Universidad Autónoma De Madrid
    General

Frequently Asked Questions about Carmen Guerrero Mc

What company does Carmen Guerrero Mc work for?

Carmen Guerrero Mc works for Clikalia

What is Carmen Guerrero Mc's role at the current company?

Carmen Guerrero Mc's current role is Chief Marketing Officer.

What schools did Carmen Guerrero Mc attend?

Carmen Guerrero Mc attended Product Hackers School, Iebs Biztech School, Evergreen Project Management Services, Kschool, Iede Business School, Universidad Autónoma De Madrid.

What skills is Carmen Guerrero Mc known for?

Carmen Guerrero Mc has skills like Marketing Digital, Web 2.0, Estrategia De Mercadotecnia, Publicidad En Internet, Mercadotecnia En Medios Sociales, Mercadotecnia, Marketing En Internet, Estrategia Empresarial, Publicidad, Digital Marketing, Marketing, Redes Sociales.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.