Carmen Götz Email & Phone Number

In my current role as Digital Project Manager at Switzerland Tourism in Frankfurt, I manage end-to-end implementation of digital campaigns. This involves developing creative concepts, pitching to business partners in Switzerland and Germany, media planning, execution with various distribution partners, monitoring and reporting, and close collaboration within project teams in a leading role. Social media campaigns and collaborations with content creators (influencers) play a significant role in my responsibilities. Another essential aspect of my role is managing the social media channels on Instagram and Facebook @myswitzerlandde, which have over 140,000 fans.Furthermore, during my internship in Leisure Tourism Marketing and in my position as Media Manager, I acquired solid foundational knowledge in 360° marketing campaigns and the German media landscape.I initiated my academic journey with a BSc in Tourism and currently, I am in the second semester of pursuing an MA in Marketing Management.