Carmen Wagner Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Canada Area

Design team lead responsible for art direction and execution of marketing and fundraising materials, both digital and print.Elevated the quality of photo and video content through art directing shoots for marketing, e-commerce and advertising.Upgraded inter-departmental productivity and collaboration by implementing software (Asana) and procedural guidelines.Initiated and led a bi-weekly creative sharing session for the company’s content creators to increase alignment, encourage collaboration, and promote new ideas and approaches.Conceived look and feel of campaigns and promotions from concept to release, liaising with the executive and artistic directors, directors of marketing and development, and in-house and offsite videographers and photographers to ensure excellence and brand cohesion.Managed the Junior Graphic Designer and other communications team members, assigning tasks, directing and approving work and guiding workflow and priorities.

Toronto, Canada Area

In-house senior designer responsible for execution and delivery of promotional materials.Led the branding concept for Karen Kain’s 50th anniversary year and continued to update and oversee the brand.Revitalized promotional materials and introduced strategic thinking to create a more cohesive footprint across all platforms.Organized and managed the creative department’s workflow in order to efficiently meet tight deadlines.Spearheaded the first update to the style guide and writing consistency guide since 2013. Managed the revisions and distribution, which directly resulted in an increase of accuracy in the company’s communications and a stronger brand identity.

Toronto, Canada Area

Creative force. Natural storyteller. Fascinated by ideas and images. Adept at delivering out-of-the-box concepts, dynamic visuals and innovative strategies for print, web and social. Proven capability of putting talents together and guiding them to work cohesively to turn creative concepts into reality.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Graphic design lead for top performing cannabis brands: Back Forty, Dosecann, Edi's, Foray and Parcel. Led the creation of Foray’s sub-brand Edi’s (edibles) developing the brand’s approach and guidelines, and directed and executedall promotional collateral for the brand while increasing sales in this category by 6%. Led the creation and development of marketing tools for new value brand Parcel (dried and milled flower).Designed solutions that met or exceeded strategic objectives. Developed design concepts and communicated ideas clearly and in a compelling fashion, articulating my design thinking and insightsthat led to my ideas. Presented creative concepts to the Chief Creative Officer and collaborated with cross-functional teams for approval to ensure all creative met the briefs and Auxly’s brand standards. Initiated and executed project conceptualization, design, copywriting and development across a wide range of mediums, including: storyboarding, trade displays and assets, promotional merchandise, illustration, website builds, and social and email marketing assets. Provided artistic direction for photography, animation and digital applications and worked closely with agencies and vendors to deliver creative accurately and in a timely manner.

Toronto, Canada Area

Underwear that celebrates confidence, female sensuality and freedom of choice. Hand made in Toronto. A collaboration with fashion designer Laure Stromboni.

Toronto, Canada Area

Created a strong and consistent look and feel for select digital and print vehicles ranging from website content, vendor digital look books, e-newsletters, in-store signage, direct mail pieces, advertising and private label packaging that aligned to the company’s overall vision.Liaised with Merchant Marketing teams to secure proper assets in a timely fashion and managed designated projects from concept development through execution in a timely manner.Provided creative and innovative solutions that supported Holt Renfrew’s market leadership.Partnered with the translation department to obtain French and/or Mandarin for layouts.

Toronto, Canada Area

Worked with a team of 15 designers and art directors to create collateral for clients such as Sears Canada, Canon, Cintas and other retail brands.

Toronto, Canada Area

Collaborated with the publicity team to create social media campaigns, unique graphics, signage and press releases for the launch of dress designer Romona Keveza’s flagship store in NYC.

Toronto, Canada Area

Worked with art directors and editors to produce new and update existing unilingual and bilingual children’s and adult publications, ranging from workbooks and colouring books to Sudoku and desk calendars. Communicated with freelancers, editors, offshore printers and staff. Prepared covers and interiors/spreads for press, ensuring tight deadlines were met. Worked in-house at Toronto office until April 2011; and then as a full-time contractor in Vancouver until September 2012.

Visual Arts

Certificate, Digital And Analogue Recording Arts

10-month program that covered the following in both digital and analogue formats: acoustics, audio consoles, signal processing, recording.

Bachelor Of Arts, English