Carmen López Email and Phone Number
Bachelor’s in Mathematics and Executive MBA degree from IE Business School. Superior English proficiency with international and multidisciplinary project experience. Versatile profile oriented to results. History of excelling under pressure and accustomed to reporting to and working with top-level management (CEOs and Steering Committee). Experience in designing Big Data solutions. Data analitycs expert with skills in business development, customer relationship management (CRM), management consulting and business strategy. Specialist in transforming pricing departament to a new concept, analytical and data oriented. Experience implementing tools of pricing managementExtensive experience in team leadership. High organizational capacity, with a proactive attitude and strong motivation to learn and be part of innovative business projects.I am a strong believer in the relevance of the Diversity, Equality, Inclusion in the company to drive success whilst building a better world. I have promoted the creation of a series of events for women in technology in Just Eat and Im associate in WA4STEAM Top Experience areas:• Data Governance• Data Science• Business Intelligence• Business Data Analytics • Predictive Marketing Analysis• Big Data
Celonis
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Head Of Marketing Analytics And InsightsCelonis Sep 2024 - PresentNew York City, New York, Us
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Marketing Intelligence Coordinator - Master Digital Marketing MdmIsdi Jan 2022 - PresentMadrid, Madrid, EsEl MDM prepara a rediseñar las relaciones con los consumidores y materializarlo en un plan de marketing. Te ayuda a descubrir las tendencias, aprender a interpretar los datos y aprovechar la tecnología para crear estrategias estables y personalizadas que se traduzcan en oportunidades de negocio. En concreto, en el área de Datos y tecnología: desde la gobernanza del dato hasta la definición de OKRs (Objectives & Key Results), unidos a la tecnología como habilitadora clave para acelerar la implementación de tus campañas. -
Chief Data OfficerJust Eat Takeaway.Com Jan 2021 - Sep 2024Amsterdam, North Holland, Nl• Implementation of a new pricing strategy, increasing +47% orders and +74% new customers• Manage data requirement of different departments. Create and implement dashboard and reports• Weekly delivery forecast, to estimate the needed riders at every city• Create and deploy analytical models to improve the performance of business, like churn model forrestaurants, which improved churn ratio in 20%• Direct report to CEO, member of steering committee and managing 5 people -
Professor At Universidad Europea De MadridUniversidad Europea Feb 2019 - Dec 2022Villaviciosa De Odón, Madrid, EsParticipating as a teacher at Business Analytics Master -
Directora De Crm, Pricing Y Análisis De MercadoMetro/Makro Cash And Carry Apr 2017 - Jan 2021Duesseldorf, DeDefinition of the client strategy, development of the necessary analytical techniques to anticipate the client's needs and build a personalized offer• Client management based on data analysis for decision making. Analysis and reporting of commercial actions and planning of actions to be implemented• Customer Journey design. Implementation of the improvements to offer a satisfactory customer experience• Life cicle management, increase the New customer, definition of loyalty to develop existing customers, increase the retention and manage the churn • Market monitoring, analysis and reporting of the main market KPIs that allow the anticipation and study of the positioning of Makro and its next strategies• Definition and implementation of the omnichannel pricing strategy• Implementation of pricing tools from the beginning, design of strategies, assortment management, measurement of price elasticities and start-up• Investment analysis of pricing tools to ensure good performance of resources• Improve the perception of prices (NPS) as well as guarantee the achievement of margin and investment objectives• Management of a team of 15 people -
Commercial Deputy DirectorAndbank Mar 2011 - Mar 2017Escaldes-Engordany, Andorra, Ad• Develop and implement annual commercial and marketing plan• Manage, control and monitor business figures through KPIs (increase of more than 30% in figure in the last 3 years)• Lead the commercial network (150 bankers) and oversee its compensation system by establishing objectives and proactively managing personnel achievement• Help launch new products and services. Establish interdepartmental coordination mechanisms, as well risk management initiatives and regulatory frameworks• Participate in strategic decisions, such as acquisitions or the development of new lines of business, engaging in due diligence and subsequent integration processes• Manage the bank's cross-department projects -
Predictive Analytics Solution ArchitectIbm May 2010 - Aug 2011Armonk, New York, Ny, UsPresales Predictive analytics: SPSS Modeler, Text analytics, SPSS Statistics• Design and execute the go to market strategy• Coordinate the sales actions and involve partners and consultants whenever needed• Evangelize in the use and advantages of analytics solutions• Launch client events for new products promotion and create internal and cross selling strategies -
Senior Manager - Business Intelligence And Customer Relationship Management (Crm)Ernst And Young Apr 2008 - May 2010London, Gb• Managed projects for Banks and Insurers: commercial DataMart, strategic segmentation, cross-selling models, cartelization, churn models and tools for prioritizing commercial actions. Validated deliverables obtained from the commercial network• Developed proposals for new sectors through market research regarding trends, risks and opportunities• Managed 20-person team and daily client relations -
Experienced Senior Consultant In Datamining And InsuranceManagement Solutions Mar 2007 - Apr 2008Madrid, Madrid, Es• Responsible for client retention/loyalty projects in insurance companies. Utilized data management and predictive modeling. Monitored project success• Managed, analyzed and optimized the customer experience (customer journey)• Developed Operational Risk and SOX projects in insurance companies• Managed 15-person team and daily client relations -
Crm/ Analytic Intelligence PresalesSas Dec 2004 - Mar 2007Cary, Nc, UsPresales of analytical tools (CRM / AI) • Presented at relevant SAS events as well as at customer visits with the commercial team, giving presentations and developing prototypes for clients• Managed of large data volumes (Big Data) from various sources and sectors (insurance, telco, retail, banking)• Analyzed data using various techniques (predictive models, text mining, forecasting, optimization and simulation) to help companies improve their business models and customer knowledge• Helped develop SAS product offerings in Insurance and collaborated with the development team in India to construct a pricing tool• Managed 5-person team and daily customer relations -
Professor At Insurance And Finance DegreeUniversidad Carlos Iii De Madrid Mar 2006 - Sep 2006Getafe, Madrid, EsI was teaching "Modelling applied to insurance and finance" in the Insurance Degree for a quearter. Its a bilingual degree so the lessons were in English -
General Insurance ConsultantWatson Wyatt Dec 2001 - Dec 2004London, England, Gb• Engaged in ratemaking projects and provision calculations. Assessed merger and acquisition processes for insurances companies• Data manipulation, client segmentation, models using different statistical techniques – MLG, Decision Trees,Impact analysis (business strategy) and simulation models• Marketed and managed ratemaking WW tool -
Insurance ConsultantWatson Wyatt Sep 2003 - Mar 2004London, England, GbI did a secondment at the Headquarter based in London. I was involved in different projects related to insurance, reserve calculation, tariff building etc,..and i had the chance to improve my english and to know a different way of work.
Carmen López Education Details
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Ie Business SchoolExmba -
Esic Business & Marketing SchoolMarketing
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Universidad Complutense De MadridEstadistica
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Universidad Complutense De Madrid
Frequently Asked Questions about Carmen López
What company does Carmen López work for?
Carmen López works for Celonis
What is Carmen López's role at the current company?
Carmen López's current role is Chief Data Office (CDO)| Board Member | Marketing Analytics |Digital Transformation | Speaker | Professor | Associate in WA4STEAM #Club CDO #SoyEjeCon.
What schools did Carmen López attend?
Carmen López attended Ie Business School, Esic Business & Marketing School, Universidad Complutense De Madrid, Universidad Complutense De Madrid.
Who are Carmen López's colleagues?
Carmen López's colleagues are Rudy Galfi, Florian Schröter, Abdullah Khan, Dhruv Suvarna, Christian J. Petersen, Dan Simplacean, Jake Piccoli.
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