Listens to savvy business owners and passionate practitioners about their marketing needs. From that information, curates a talented team to strategize and execute on their communications.

Developed and implemented the strategy for a philanthropic organization, to create behavior change among its 19 funders who are the nation’s largest foundations and financial institutions in addition to its public sector audience, totaling a digital audience reach of more than 72,000. In less than a year, the strategy was the organization’s digital voice for more than 80 speaking engagements, 29 pieces of content specifically on operationalizing racial equity and a total of 140 pieces of knowledge products to include tools and resources, which had more than 8,000 downloads. This strategy deepened the engagement with existing audiences and broadened the tent through digital platforms such as Twitter, Instagram, Facebook, LinkedIn and email.Accomplishments:Led the strategy for the organization’s most engaged project-level content deliverable, garnering 9.6 percent engagement from an average 2.6 percent engagement. The guide profiled the work of five major U.S. cities’ efforts to make local government procurement more inclusive and equitable.Implemented a digital strategy that nearly doubled the organization’s social media engagement rate in less than a year. Managed partnerships with Citi Foundation, Governing magazine, two national policy law firms and 20 major U.S. cities on storytelling and audience strategies for local and national media in addition to the national public sector industry.Developed the script and managed the production of a joint video with Citi Foundation and Governing magazine as well as a podcast series.Collaborated with the metrics and data specialist to monitor performance and results. Pivoted practices to gain higher engagement on content, using tools such as Google Dashboards and Simply Measured. The relationship also provided resources and supported the internal staff’s competency around data performance. Created and managed the organization’s paid media strategy and budget.

I was invited by a communications leader to support the execution of various global strategic communications for the largest funder of development work in the world, with a mission to End Extreme Poverty. Designed the global governance practices first-ever newsletter and strategized the campaign to grow the contact list. Produces, edits, publishes and monitors the performance of content inline with digital governance procedures and best practices for social media, email, websites and blogs in addition to live and virtual event support.

Developed and executed digital campaigns including email marketing, website development and social media for global finance forums across Europe and Africa. Determined the best direction for creative, innovative digital content to reach an international market of small business finance experts and fintech thought leaders. Researched data and identified the most relevant aspects of the information for the use of digital offerings, including social media, email alerts, LinkedIn group discussions (audience of more than 10,000) and the network’s website. Defined, tracked, analyzed and reported on analytics to understand reach and refine the digital strategy. Collaborated with vendors and clients in producing content for web presence and outreach. Supported storytelling through development and distribution of press packets, multi-platform visual assets library and a thorough multi-platform editorial calendar. Accomplishments:The first event surpassed attendance goals by 25 percent. Analyzing the Twitter analytics report, the event had 110 percent increase in impressions from the previous year’s event.Improved website functionality turnaround time, acting as the liaison among the event manager, communications lead and website developer by consolidating requests and identifying priorities, reducing vendor invoice fees and staff workload.

Developed an effective communications plan that broadened the organization’s reach, leveraged brand awareness, advanced its position with government and policy officials and strengthened relationships with members, international partners and other stakeholders. Collaborated with leadership as well as the congressional relations and policy team to timely respond to industry issues, prepare media statements and member announcements. Wrote, edited and designed organizational advocacy materials for public affairs campaigns and national conferences, including annual, policy and legislative reports, marketing brochures and displays, social media campaigns and videos. Led all international relations by serving on the International Research and Global Exchange committee, coordinating international convenings and study exchanges, preparing speaking remarks, and maintaining relationships with international partners.Accomplishments:Developed a public affairs campaign that included the production of several advocacy videos, a congressional testimony and member engagement activities that resulted in the passage of the first significant housing legislation (H.R. 3700) in more than a decade.Efficiently managed varied and integrated communications products, including print publications and multimedia packages, under budget and in a timely manner.Initiated and developed the organization’s brand guide, directing the visual design of social media and website graphics, email marketing templates and messaging to ensure brand consistency and integrity for internal and external communications.Established a new communications department, transitioning tasks and the business strategy from the previously managing division.Secured local and national media coverage with targeted press releases and the submission of letters to the editor.

Wrote and edited editorial content for two print and digital economic development publications, ensuring content was accurate, topical and informative to an audience of more than 20,000 corporate executives, government officials and business owners. Designed and coded marketing materials such as email newsletters for public relations campaigns. Maintained content for three websites and social media platforms. Collaborated with advertisers, sponsors, vendors and clients and supported staff with the marketing and logistics of monthly public relations and industry outreach events and special projects.Accomplishments:Launched and managed a new product called South Carolina Real Estate Weekly that expanded our audience, reaching 35,000 subscribers, and garnered an additional set of advertisers and three sponsors.Implemented a system for archiving and publishing content, which reduced staff manual labor.Coordinated a Coca-Cola-sponsored public relations campaign that included a press conference at the state Capitol, interviews with local and regional media, features from two mayors, as well as print, email, and social media marketing messaging. More than 25,000 participants were tracked by week three of the eight-week campaign.

Collaborated with a cross-functional team to determine content and creative direction for e-commerce campaigns such as email newsletters and digital advertisements for three national brands. Managed website updates, promotions and product presentations. Served as the lead designer, training and coaching other team members.Accomplishments:Spearheaded and led the website redesign for the company’s highest revenue generating brand, working closely with the UX/UI developers.Initiated and oversaw social media campaigns, which increased social media engagement by 24 percent, pageviews by 27 percent and revenue by $22,000.Assigned to cultivate the visual brand strategy of the company’s superior brand, collaborating with the print designer and merchandiser to convey brand consistency on digital channels.

Served as the founding editor of the print and online magazine, creating the editorial direction, researching, assigning, writing and editing stories. Promoted as the publisher and general manager to secure ad sales and sponsorships, coordinate public relations activities and manage five media platforms and staff.Managed a business team who secured ad sales and coordinated promotional events – including the Lifestyle Empowerment Conference that profited and involved more than 40 leaders in government, education, non-profit and healthcare. Founded the print and online magazine, Belle, and revamped the print-based newspaper, The Bennett Banner, into a digital publication.

Founded and launched Bennett College’s first print and online magazine. Delegated tasks to writers and editors. Created, designed, edited and wrote content for print and digital publications. Won Best Student Publication 2011, The HBCU Media Advocacy. Belle is a news and lifestyle magazine.

Wrote stories on local news and government for daily newspaper with a circulation of 10,000. Produced video on local news for website. Maintained and uploaded website's multimedia content.The daily newspaper for Central Kentucky.