Carmen Radu Email & Phone Number

Bucharest, Romania

Bucharest, Romania

• Mood Media Corporation is an international company for In-Store Marketing solutions that have a direct impact on consumer purchasing decisions at the point of sale: In-Store Radio, audio advertising, personalized.
• Build the best In-Store solutions proposals for retail chains in food, fashion, automotive, hospitality and single-sites.
• Account Management for over 200 clients.
• … Show more Mood Media Corporation is an international company for In-Store Marketing solutions that have a direct impact on consumer purchasing decisions at the point of sale: In-Store Radio, audio advertising.
• Project management for digital signage, with a holistic approach for clients: consultancy for the best technical options, content creation and content management, after-sales services.
• Creative strategies for music, visual and scent projects, personalized for clients' target audiences, brand image and communication objectives.

Bucharest, Romania

• Dual position in which I was responsible for growing Mood's client base, along with internal and external communication. In 2012, I proudly participated in Mood's local growth. I actively supported our management team.
• Content management & content creation for website and social media.
• Design… Show more Dual position in which I was responsible for growing Mood's client base, along with internal and external communication. In 2012, I proudly participated in Mood's local growth. I actively supported.
• Design concept & create content for the internal newsletter, along with the HR team.
• Organise Mood's participation in “Angajatori de Top” job fair and other corporate events (team buildings, volunteering), along with the HR team.
• Provide Mood branding input to all company departments and ensure brand unity in internal communication, in all environments.

Bucharest, Romania

• I started my journey with Mood at the beginning of their commercial activity in Romania.
• Build the sales division of Mood on the Romanian market.
• Manage to triple the company's client portfolio until 2012.
• Promote the concept of sensory marketing and In-Store Marketing at the early stages of this trend in Romania.
• Build Mood's brand reputation on the market.
• Create and organise Mood's knowledge base (presentations, articles, brochures).

Bucharest, Romania

Provide gender expertise for the project “EGALIS: gender equality through social change and education”, implemented with the support of the Active Citizens Fund - Romania program, funded by Iceland, Liechtenstein and Norway through the EEA Grants 2014-2021.

Bucharest, Romania

• Create messages and texts for the Coalition's petitions, open letters and public activities.
• Bucharest Gender Equality Festival, May 8-10, 2015: create the concept “F_M_NISM The word with F that gives rise to controversy. We dismantle myths and clichés at the Gender Equality Festival! ”; managing the graphic.
• “Women's Time” campaign: create the graphic concept; active communication… Show more
• “Women's Time” campaign: create the graphic concept; active communication with the graphic designer to achieve the graphic concept; permanent feedback with the rest of the team to validate the concept; publishing.
• “We want sex education in schools now” campaign: active involvement in the brainstorming process for organizing a flash mob; create messages for signs and stickers; create the graphic concept (blackboard, fonts.

• Riviera Media Group was a Franco-Romanian press group that edited Secrete de Chef – the first glossy gastronomy magazine on the Romanian market.
• Communication with media and advertising agencies; selling advertising; proposal of editorial content in order to attract advertising.
• The team was small and united; this allowed me to get involved in the magazine’s creation: photo sessions, DTP, printing house, writing articles and recipes.

• BDI was a marketing and consultancy company owned by Ultreia Ventures, a Belgian holding that identified, set up and developed new business opportunities.They outsourced to Romania the www.besthotels.com project.
• Administrative attributions: relation with service and product suppliers, with the bank, the accountant office, financial… Show more BDI was a marketing and consultancy company owned by Ultreia Ventures, a Belgian.
• Administrative attributions: relation with service and product suppliers, with the bank, the accountant office, financial reporting.
• HR attributions: hiring people to work on the BestHotels content; doing the interviews - part-time and project-based hiring, labor contracts.
• I had total autonomy on the Bucharest office. The management team was in Belgium 90% of the time the project was outsourced to Romania. Show less

Bachelor, Public Relations, Advertising, And Applied Communication

Activities and Societies: Member of PRIME-European Association of Communication&PR Students Participating in international conference.

Master, Gender Studies And European Policies, Gender Expert

Activities and Societies: FILIA-Center for Gender Studies www.centrul-filia.ro FRONT Association www.feminism-romania.ro I have learned.

Master'S Degree, Political Science And Government

Master in Political Science, performed in English, with a focus on qualitative and quantitative research methods. Research thesis.