Carmen Rincon work email
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Carmen Rincon personal email
A results-oriented and passionate marketing business professional with over ten years of experience across the U.S., Canada, and Latin America markets. Proven expertise in Brand and Business Development, New Product, Marketing Strategy, Customer Development, Retail Marketing, Shopper Marketing, Project Management, Category Analysis, and Cross-Functional Management.
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Brand ManagerColgate-Palmolive Sep 2023 - PresentNew York, New York, Us -
Associate Brand ManagerColgate-Palmolive Nov 2022 - Sep 2023New York, New York, Us
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Business Development ManagerColgate-Palmolive Dec 2020 - Nov 2022New York, New York, UsBrand Lead for Hello (STA)- Led Hello brand expansion in Canada, including GTM, Media, Innovation and Integrated Marketing Strategy- Annual winner of two You Can Make A Difference awards: 1) Successful Launch of Hello brand in Canada, achieving SOM & ND goals, and 2) Excellent Cross-Functional teamwork with the US teams for Hello Expansion in the Canadian market
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Customer Analytics ManagerColgate-Palmolive Nov 2020 - Dec 2020New York, New York, Us- Led category analysis and recommendations for annual category reviews with the Grocery accounts
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Asst Brand Manager | Global Marketing Development ProgramColgate-Palmolive Sep 2019 - Oct 2020New York, New York, UsBrand rotation: Colgate Naturals & Colgate Total- Supported Colgate with Ingredients Line development working closely with R&D, Innovation, Insights, and more internal and external business partners- Led club initiatives, including ready-to-sell packs GTM and graphics development for Colgate Naturals and Zero portfolio- Improved Colgate Naturals graphics to stand out on the shelf and included best-tested claims that resonate with consumers' needs- Led Colgate Total graphics redesign incorporating antibacterial claim due to COVID context through high interaction with the Global Design and Insight Team Sales rotation: Walmart Team - Conducted a deep analysis for the Walmart Online Grocery Pick Up model and provided GTM recommendation - Supported Shopper Marketing initiatives within established budget and timeframe
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Admissions & Operations SpecialistFordham Gabelli School Of Business Sep 2017 - Aug 2019New York, Ny, Us -
Shopper Marketing Mba Intern (Global Marketing Development Program)Colgate-Palmolive Jun 2018 - Aug 2018New York, New York, Us
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Associate Sales ManagementSc Johnson Feb 2017 - Jun 2017Racine, Wi, Us- Managed commercial, financial, and logistics Key Performance Indicators (KPIs); increased net sales by 36%, and expanded Portfolio distribution by 25% -
Key Customer Manager - SupermarketsColgate-Palmolive Jul 2015 - Mar 2016New York, New York, Us- Developed business strategies with different customers’ brands. Pioneered customized campaigns which achieved record share of market (SOM) and ensured growth above market (From 45 to 113 index)- Achieved KPIs compliance leading monthly meetings with customers to take action over gaps- Trained two interns and commercial outsourced team of 75 people (merchandisers and sales promoters)
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Shopper Development Manager - SupermarketsColgate-Palmolive Jul 2014 - Jun 2015New York, New York, Us- Led 5Ps (Product, Placement, Promotion, Price, and POP) flawless execution. Implemented innovative initiatives to gain share of shelf (SOS) through contest for outsourced commercial team, growing 2pp of SOS- Analyzed KPIs tracker improved decision-making and boosted provinces’ growth by 25%- Conducted training sessions for sales team. Established weekly follow-up meetings, helped to enhance teamwork and communication skills resulting in flawless execution in stores
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Brand Manager Toothbrushes & MouthwashColgate-Palmolive Jan 2014 - Jun 2014New York, New York, Us- Created brand grid activities to strengthen SOM and numeric distribution (ND). Directed 360° campaigns to retrieve ND of toothbrushes: Mom & Pops from 5.3% to 10.7% / Market stalls from 13.2% to 25.8%- Planned and controlled marketing and media budgets; generated 20% in savings
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Retail Marketing Specialist - Traditional ChannelColgate-Palmolive Oct 2012 - Dec 2013New York, New York, Us- Formulated growth commercial plans for three retail environments: Mom & Pops, market stalls and wholesalers. Winner of annual award “Colgateros en acción 2013” for launching of new product +3pp SOM- Controlled budget, and achieved a margin growth from 49% to 54%- Prepared depth investments analysis. Restructured sales contests increasing effectiveness from 20% to 60%
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Customer Development Executive - Traditional ChannelColgate-Palmolive Jan 2011 - Sep 2012New York, New York, Us- Accomplished commercial targets with outstanding performance recognition: “Colgateros en acción 2012”- Growth +59% tons and +55% net sales, “1st place in Colgate Club 110 - 2011” - Goal fulfillment above 110%, and “Cash & Carry development” - sell in and sell out growth: 141% and 152% respectively- Guided indirect sales force meetings and did continuous follow-up of incentives presented growing ND by 23%
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Customer Development Training ExecutiveColgate-Palmolive May 2010 - Dec 2010New York, New York, Us- Improved sell out performance through trade visits with sales forces. I achieved 20% growth in sell out of our number one client within the indirect channel (G.W. Yichang & Cia. S.A)
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Trade Marketing InternBackus May 2008 - Apr 2010Lima, Lima, Pe- Developed commercial KPIs reports and budgets, analyzing progress and trending- Improved processes by implementing a new process for the reclassification of costs, achieving a reduction on the number of reallocations in 80%, attaining greater efficiency
Carmen Rincon Skills
Carmen Rincon Education Details
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Harvard Business School OnlineCertificate Of Specialization In Strategy -
Fordham Gabelli School Of BusinessMajor: Marketing | Minor: Finance
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Universidad Peruana De Ciencias AplicadasMaster In Marketing And Commercial Management
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Universidad De LimaLicentiate Degree In Business Administration
Frequently Asked Questions about Carmen Rincon
What company does Carmen Rincon work for?
Carmen Rincon works for Colgate-Palmolive
What is Carmen Rincon's role at the current company?
Carmen Rincon's current role is Brand Manager at Colgate-Palmolive.
What is Carmen Rincon's email address?
Carmen Rincon's email address is ca****@****ate.com
What schools did Carmen Rincon attend?
Carmen Rincon attended Harvard Business School Online, Fordham Gabelli School Of Business, Universidad Peruana De Ciencias Aplicadas, Universidad De Lima.
What skills is Carmen Rincon known for?
Carmen Rincon has skills like Marketing, Sales Management, Marketing Comercial, Trade Marketing, Brand Management, Mercadotecnia, Market Analysis, Microsoft Office, Consumer Products, Gerencia De Ventas, Business Development, Plan De Marketing.
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