Carmen Steinhauer Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid

• Direct reporting to CRO Marketplaces Latam
• Implemented the Inbound Marketing strategy and internal processes with Rev. Ops. within the company's B2B area for a Real Estate marketing platform (SaaS), Proppit.
• Pioneered the creation of a marketing area form 0, while assembling a team covering Design, Copywriting, Community Management and Event Coordination in Latam.
• Achieved a consistent flow of +1K incoming leads monthly across CO, CL, MX, PE, and EC, through different channels like social media, campaigns, blogs, webinars, home, among other marketing actions.
• Hosted online webinars with 3,000+ registrations and over 900 participants.

Madrid

• Direct reporting to Head of Product B2B Marketplaces
• Led +100 research and usability sessions in Latam and SEA to gain deeper insights into client and sales needs to define our buyer personas and plan the launch of new a digital product.
• Led sales trainings to enhance the product understanding refining their sales pitch.
• Directed new brand implementation for the product coordinating with a creative agency, aligning with key stakeholders, and ensuring consistent brand application.

Madrid

• Direct reporting to CEO Marketplaces and COO Lifull Connect
• Led coordination efforts among IT, Sales, Content, Design, and Production teams to establish streamlined procedures and systems.
• Managed company's sponsorship initiatives at the Property Portal Watch Congress in Madrid and Bangkok, as well as the Global Online Marketplace Summit in Miami.
• Analyzed advertising campaigns, driving enhancements for the Group's global client offerings. Instrumental in creating a dedicated portfolio website to showcase these products.
• Played a key role in the "New Culture" project for Lifull Connect and participated in the Agile Circle of the company, fostering a culture of innovation and adaptability

Madrid

• Direct reporting to Digital Chief Officer
• Define, develop and implement several new in house products for Prisa Noticias: E-commerce platform EL PAÍS Viajes (www.elpaisviajes.com); Librotea (www.librotea.com); Selección EL PAÍS (selección.elpais.com)
• Coordination of the internal departments and third party marketing agencies.
• Marketing and communications plan for these products.
• Analysis of possible third party integration in Prisa Noticias headings.

Madrid Y Alrededores, España

• Direct reporting to Chief Product Officer
• Led international coordination efforts for People Who’s expansion into Germany, Italy, France, and the UK and took charge of brand implementation across these five countries.
• Defined illness positioning, crafted user personas, and devised multi-channel marketing plans for each new illness on the platform. Emphasis on content marketing including infographics, videos, and articles.
• Provided vital support to the Sales team by aiding in presentations, event participation, and addressing additional B2B requirements.
• Functioned as the primary point of contact for international public relations initiatives on behalf of the company.
• Managed internal team coordination involving 4 individuals, while overseeing external marketing-related suppliers.

Madrid

• Direct reporting to Festival’s director
• Headed festival's external relations division, a newly established area for the festival.
• Elevated stakeholder engagement by establishing the Official Stakeholder Club, providing members with enriching activities, seminars, courses, and workshops throughout the year.
• Orchestrated event coordination and institutional relations with key stakeholders and sponsors.
• Managed client relationships for festival sponsors, including Clickseguros, Mahou, San Disk, among others.
• Led a team of four professionals during the duration of the festival.

• Implemented detailed advertising strategies encompassing both Below-The-Line (BTL) and Above-The-Line (ATL) approaches for both events.
• Orchestrated events coordination and PR activities

Madrid Y Alrededores, España

• Managed and coordinated the international journalist trip for the event.
• Addressed inquiries from both national and international journalists.
• Prepared and authored press releases while monitoring event coverage.

Journalist for the newspapers El País and El Correo de Andalucía

Sevilla Y Alrededores, España

• Translated Adolf Muschg's German novel "Eikan, du bist spät" into Spanish.
• Organized a promotional tour, including events at the Goethe Institute in Madrid and Barcelona, in collaboration with the German Embassy in Madrid.

Digital Product Manager, Product Management

Digital Marketing, Marketing Digital

Master In Communication And Advertising Management (Mpc)

Master In Cultural Managment

Bachelor In Communication Studies, Journalism

States during University: July-August 2005: Newspaper El Correo de Andalucía March-July 2005: Newspaper La Voz de Cádiz July-September.