Carmen Van Den Borne Email & Phone Number

Amsterdam, Nh, Nl

Responsible for optimizing key journeys and developing propositions for affluent clients at ABN AMRO.

Responsible for testing and development of new propositions beyond daily banking for entrepreneurs.

Amsterdam Area, Netherlands

Responsible for new proposition development and optimizing customer journeys of private banking clients.

Amsterdam Area, Netherlands

Responsible for the local translation of the global marketing strategy in W-Europe.My main achievements are:· Succeeded to embed the global market strategy in all countries · Carried out various market and customer analysis that led to key insights, which formed thebase for the operational marketing plans in the countries.· Harmonized and improved market KPIs, shared best practices leading to double digit growth and significant ROS improvement

Amsterdam Area, Netherlands

Responsible for the strategic marketing communication and product management activities of the Skiffy Brand which is part of Essentra Components. The main challenge is creating and translating strategic vision into operational marketing communication plans & establishing best business practices to deliver top and bottom line results.My main achievements are:• Succeeded to develop a comprehensive long term product strategy and roadmap • Increased the active customer lifetime value… Show more Responsible for the strategic marketing communication and product management activities of the Skiffy Brand which is part of Essentra Components. The main challenge is creating and translating strategic vision into operational marketing communication plans & establishing best business practices to deliver top and bottom line results.My main achievements are:• Succeeded to develop a comprehensive long term product strategy and roadmap • Increased the active customer lifetime value • Initiated complex cross-functional projects and introduced customer focused marketing planning and execution• Successfully managed and motivated a team of 4 marketing professionals to exceed company objectives Show less

Sr. Marketer for 3M Commercial Graphics for the Benelux region.My tasks and responsibilities include: developing, coordinating and executing, customized BTL marketing plans. The main challenge is to increase product awareness and develop sustainable relationships with main stakeholders.My main achievements are:• Launching several loyalty programs and marketing campaigns which have been replicated throughout Europe• Worked with the sales force to identify areas of unrealized… Show more Sr. Marketer for 3M Commercial Graphics for the Benelux region.My tasks and responsibilities include: developing, coordinating and executing, customized BTL marketing plans. The main challenge is to increase product awareness and develop sustainable relationships with main stakeholders.My main achievements are:• Launching several loyalty programs and marketing campaigns which have been replicated throughout Europe• Worked with the sales force to identify areas of unrealized sales potential in core market • Repositioned product range and developed competitive sales and communication tools to increase market penetration• Recognized for an innovative and effective approach to marketing (and identified as high potential) Show less

Marketer for 3M Commercial Graphics for the Benelux region.3M is a global, diversified technology company serving customers and communities with innovative products and services. During this period I was responsible for all marketing activities for 3M commercial graphic products.

Accenture is a global management consulting, technology services and outsourcing company. As a business consultant I carried out different project management roles in a wide range of industries:• Sales force effectiveness study for global marketing department, Solvay Pharmaceuticals, Weesp. • HRM business analysis as a preparation for ERP implementation, UMCU (University Hospital Utrecht)• Project Management of business process redesign for internet check-in, KLM Air France… Show more Accenture is a global management consulting, technology services and outsourcing company. As a business consultant I carried out different project management roles in a wide range of industries:• Sales force effectiveness study for global marketing department, Solvay Pharmaceuticals, Weesp. • HRM business analysis as a preparation for ERP implementation, UMCU (University Hospital Utrecht)• Project Management of business process redesign for internet check-in, KLM Air France, Schiphol-Rijk. • Technology Research, Traffic Measurement System for Pearle Europe. Show less