• Leads the execution of digital acquisition marketing intent for Venture, VentureOne, Quicksilver, Savor and new Upmarket credit cards as part of an agile delivery team. • Assesses risks and processes for the execution of business and regulatory intent on the site. • Leads the development and implementation of marketing intent with internal groups. • Partners with other agile teams including IT, operations, DevOps and infrastructure for managing the delivery of inbound intent and the development of new credit products.• Serves as the subject matter expert on credit card terms and overall structure with all existing upmarket products, and integrated systems for new product offers and end-to-end set up.

• Owned overall campaign marketing, messaging, budget and strategy planning in concert with Darden Communications & Marketing planning and Executive Education goals.• Created, managed, implemented and analyzed project management plans for owned programs.• Developed and deployed regular email strategy, content, tracking and campaigns including e-Newsletters and other promotional messages to strategically segmented contacts.•. Developed strategy (platform, run dates, audience), content, tracking URLs, associated landing pages and graphics for paid digital advertising.• Worked with faculty to develop and repurpose thought leadership content for useful content giveaways including whitepapers and e-Books. • Worked with and managed agency and freelance relationships with designers and writers.

• Owned overall advertising campaign operations, including scheduling, launching, testing, troubleshooting, optimizing, analysis, reporting and wrap-up with internal and external partners.• Vetted network, exchange, SSP, reporting, header bidding and other ad product partners; and provided recommendations on partnerships and integrations.• Identified issues with ad serving on the site, and developed plans to resolve or mitigate.• Negotiated contracts and budget with sales team and external partners.• Served as systems administrator for core operational tools, including ad servers and analytics.• Trained team members on using internal ad operations tools and best practices.• Developed processes and standards with internal teams for all ad operations functions.

• Managed project plans, risks and processes for the execution of business intent for US Card SEM, Affiliates and Mobile channels.• Lead the development and implementation of business intent, requirements and processes with internal groups and external vendors for multiple simultaneous projects.• Served as Intent Manager for overall US Card digital initiatives in the Intent Planning Services process, including inbound Mobile initiatives on the Capital One Card website.• Partnered with IT, operation and infrastructure partners for managing the delivery of inbound and outbound projects in an agile environment.• Identified and implemented ways to improve the customer experience and execution processes.• Weighed priorities of multiple business areas and customer needs, and recommended strategies and processes to satisfy multiple requirements.

• Developed, managed and executed all aspects of custom online advertising projects such as game re-skins, email newsletters, display and advertorials in a deadline-oriented environment.• Coordinated with creative vendors and dev teams to develop and implement project scopes, requirements and timelines in an agile environment.• Worked with outside vendors and internal groups to resolve technical issues with website, DFP ad code, tracking, analytics, URL redirects and new ad product development.• Developed product scope and managed end-to-end rollout of video pre-roll, mobile in-app and mobile site advertising capabilities.• Developed ad code and SSI consumption documents for externally hosted microsites.• Offered technical insight for digital initiatives from Business Development, Sales and Marketing groups.

• Prepared proposals and presentations for prospective clients and sales meetings.• Created office policies and implemented best practices.• Performed an engineering review of projects before purchasing equipment.• Prepared and settled all accounts payables and receivables for the company, including client billing, vendor credits, and company expenses.• Served as team technical support contact for software and hardware.

• Prepared marketing materials for brokers to present to clients.• Designed marketing and promotional pieces including flyers, brochures and letters for marketing campaigns and special events.• Advised brokers on requirements and specifications for numerous group health insurance plans.

• Designed, edited and managed all association electronic and print publications for internal and external audiences.• Wrote and managed press releases, editorials and features for the trade media and newspapers.• Created and managed the association’s website.• Designed and developed promotional materials and awards seminars for trade shows.• Provided technical support to staff and association members.

• Served as the website administrator for the e-commerce website. • Tracked web analytics in order to target communications more effectively. • Developed and published new site content in the company’s CMS including images and text.• Developed an operations manual for the management of the site.• Composed and distributed press releases for local and international print and online media.