Carmen Fernández Email & Phone Number

United States

United States

Nicaragua

- Lead, monitor, and train a team of +20 salespeople (both B2B and B2C), as well as monitor their performance and achievement of goals through our different sales channels: social media, call center, and in-person sales.- Define the ideal marketing mix and create a marketing plan in alignment with overall demand and pipeline generation goals. Planning, execution, and monitoring of marketing campaigns, ex.: Digital Marketing, SEO, Events, Alliances, etc.- Continuous training and development of the team in sales strategies, product training of my lines in charge (sphygmomanometer kits, digital blood pressure monitors, nebulizers (both mesh and compressors), compression stockings, etc.), and good practices in the sales process.- Support HR in the recruitment of the departments under my charge (sales and marketing departments).- Coordination of international purchases and imports with international suppliers and customs agencies of +400 SKUs.- Proactive identification of inefficiencies, ability to understand root causes, and propose data-driven actions.

- Provide initial and continuous training for the Account Manager (Sales) team to provide a correct B2B experience for our clients. That means make sure the team has: * Great communication and presentation skills. * Ability to produce accurate reporting with the proper tools. * Be able to build good relationships with internal and external team and clients.- Help in the preparation of sales presentations and/or retention calls with key data for our Clients and Franchisees.- Take active part of the recruitment process (interviews) of new talent for the Account Manager (sales) position.

- Development of marketing strategies for USA-based companies.- Strategize with Franchisee and Client for the best Marketing business decisions, implementation and follow up of these, reporting and analysis of campaigns (Meta, Google, Microsoft, Linkedin, Tik Tok, etc).- Implementation and optimization of paid media campaigns as well as setting up tracking properly (CMS: Wordpress, Wix, Squarespace, etc.)- Direct communication and constant follow-up with Franchisees, Team of SEOs, Team of Digital Marketing Strategists, Content team, Clients, etc.

Managua, Nicaragua

- Create, manage, and optimize paid search, display, and social media advertising campaigns using platforms such as Google Ads, Facebook/ Instagram Ads, Microsoft Ads, LinkedIn Ads, and other relevant platforms.- Develop and execute marketing strategies to drive user acquisition, lead generation, and revenue growth through conversions across various digital channels, including SEM, display advertising, social media advertising, etc.- Monitor, analyze, and report on campaign performance metrics, including click-through rates (CTR), conversion rates, return on ad spend (ROAS), and other relevant KPIs using tools for a clear and user-friendly way to present the information using Data Studio and Report Garden.- Utilization of web analytics tools, such as Search Console and Google Analytics, to track and measure the effectiveness of marketing campaigns, identify trends, and generate actionable insights. - Implement data-driven optimizations to improve campaign performance, such as ad creatives, landing page changes, bidding strategies, and targeting parameters, conducting A/B testings as well.- Coordinate with internal team (marketing and sales) and clients, to ensure consistent brand experience across channels and reaching goals.

Managua, Nicaragua

Nicaragua

Master Of Business Administration - Mba, Business Administration And Management, General

Graduate Certificate, Management And Leadership

Industrial Engineering