Carmen Vogeler Email & Phone Number

Milwaukee, Wisconsin, Us

Baton Rouge, La, Us

• Managing $29M in gross revenue at Kroger and Harris Teeter.• Owning the Kroger corporate and local division sales calls.• Developing and executing strategies at Kroger to grow coffee sales.• Collaborating with brand marketing to execute account specific new item presentations. • Coordinating the shelf review process from start to finish.• Mange communication with the Direct Store Teams on weekly sales plans, displays and shelf updates.• Developing pricing and promotional strategies• Work with local division merchandising teams to execute local initiatives.

Cedar Grove, New Jersey, Us

• Delivering $34M revenue in premium pies, cookies, muffins, brownies, pancake mix, cakes, and individual deserts.• Creating solutions for customers that keep up with bakery trends, growing retail sales 25%.• Establishing strategic plan to align priorities with key accounts (Kroger, Hy-Vee, Wakefern, Schnucks, Valleybakers, Perkins).• Executing plans across multiple channels, through effective communication.• Effective broker management to ensure execution of leadership goals.• Increased portfolio distributions through acquisition of new customers and organic growth (Kroger, Hy-Vee, Wakefern & Festival Foods).• Collaborate with R&D to share insights for developing new segments.• Effectively managing price competitiveness, profit goals, production, and inventories.

Fairfield, Oh, Us

• Delivering $19M revenue in premium pies, cookies, muffins, brownies and pancake mix• Creating solutions for customers that allow them to keep up with bakery trends and growing sales 17%• Responsible for strategic plan development with brokers to ensure alignment of priorities and lead relationship with key accounts (Kroger, Publix, HyVee, Wakefern, McAllister’s Deli, Dot Foods)• Execution of customer plan across multiple geographies through effective communication, coordination and leadership• Expanding portfolio distributions through acquisition of new customers (Wakefern & Kroger)• Collaborate with Innovation and R&D to share insights for developing new segments• Effectively managing price competitiveness, profit goals, production, and inventories• Knowledge of costing product from concept to finished goods

Cincinnati, Ohio, Us

• Achieve sales, units, profit dollars, and growth objectives• Customize sales plan for assigned divisions and identify/address gaps to budget/target• Execute strategy for customer communications, cost of goods, and digital• Manage assortment, pricing, and planograms• Negotiate favorable programs and costs• Developing and maintaining strategic alliances with trade• Serve as company Subject Matter Expert, staying abreast of commodity, brand performance, trends, competitors, and regional preferences• Ensure compliance with local, state, and federal laws & regulations• Review category and promotion performance by division• Communicate results, market share, pricing simulations, targets, and weekly promotional forecasting to divisions

Cincinnati, Ohio, Us

• Manage categories with a combined sales of $750 Million and 24 Million Households• Achieved 43.1% category penetration within Kroger’s 56 million households• Engaging households with efficient assortment and sales promotion, increasing visits 2.5%• Encouraging consumers to buy one more item, as a result units per households up 1.17%• Rewarding shoppers for purchasing my categories, loyal households are up 3.6%• Develop sales plans that exceed category goals and objectives• Review categories using dunnhumby and syndicated data• Joint ownership with the divisions to achieve sales, gross margin, and EBITDA• Negotiate cost of goods in store and warehouse to drive sales and margin• Supervise EDI, TradePoint, contract receipt, acceptance, revisions, verification and communication. • Communicating with procurement on high demand sales and service opportunities • Execute production, implementation and evaluation of the strategic promotional plan• Lower Cost of goods in categories: Isotonic, Sports Nutrition, Water, New Age, Energy Drinks, RTD Tea, Mixers, Leaf Tea, Coffee & Creamer, Powdered Beverage, Cocoa Mix.

Cincinnati, Ohio, Us

• Collaborate with vendor community to insure the best cost for our customers to drive sales and profit• Maintain competitive prices with the market place to grow share• Develop and execute sales plan to produce optimal results• Create Ads to communicate advertised items to drive sales• Communicate advertised and displayed items with the buying team to help reduce out of stocks• Review the proper mix in categories: Frozen Foods, Baking Needs, Canned Milk, Spices, Syrup/Pancake Mix, Sugar, Flour, Shortening and Oil, Dry Desert Mixes, Dry Sauce Gravy, Fruit Snacks, Cold Cereal, Hot Cereal, Meal Solutions, Pasta Sauce, Peanut Butter, Laundry, Air Care, Paper, Convenient Morning Foods and Wholesome Snacks • Help store management issues; such as DSD, shrink, out of stocks, and customer request• Lead the Cultural Council in developing strategies: Rewards & Recognition, Turnover, and Associate Tracker

Cincinnati, Ohio, Us

• Liaison between manufacturing plants and MIS team• Assisted with design and implementation of ordering systems for manufacturing plants • Conducted hands-on user based training on at several off site locations • Consulted with users requirements and analyzed business processes to develop recommendations • Coordinated user involvement during development/conversion

Cincinnati, Ohio, Us

• Completed in-depth training in manufacturing processes, from raw materials to finished goods• Analyze sales and marketing of corporate brand activity and business reviews for manufacturing plant use

Lakeland, Florida, Us

• Exposed to marketing research, analyzing store trends, maintained databases, consumer engagement with advertising promotions • Supervising and coaching associates, reviewing their performance and providing feedback• Responsible for store transactions, budgeting wages, lowering out of stocks, and achieving Mystery Shop scores