Freelance content strategist, copywriter and blog writer with a focus on creating SEO-optimised content that conveys and converts well.

In charge of planning, creating, and translating Search Engine Optimised Content for B2B and B2C clients, ranging from global brands to small-to-medium-sized businesses.

Success: - Website traffic doubled within the first year; Goal conversion increased 37%. - Created email campaigns that contributed to 25%+ CTR in APAC- Won 9 Asia Recruitment Awards in SG and HK in two years, including Best Career Website and Best Candidate ExperienceResponsibility:- In charge of developing Marketing Strategy for APAC region and assisted Global Marketing Director in Digital Marketing Budgeting.- Developed Content Strategy and Delivered Insightful Content about the Regional Markets - Supported Email Marketing Automation- Executed Lead Generating Email Campaigns and Analysed Results- Created and Executed Social Media Strategy (Hootsuite)- Marketing Data Analytics (Google Analytics)- Directly reported to Regional Director, Global Marketing Director and Chairman with marketing insights for business decision making- Lead Generation through Landing Pages- Organised Events and Initiated Partnerships (eg job portal Jobable & incubator Cyperport) - Brand Building through awards, sponsorship, media collaboration, case studies, salary guides etc. Aspire is an award-winning recruitment agency operating in the UK, APAC and the US.

This 6-month project with my client NINDYAA is digitally focused. I work closely with the Creative Director to develop and execute their first Kickstarter Campaign. SUCCESS:Reached and exceeded our fundraising goal of 20,000 Euro in 40 days. Responsibility:• Market Research• Content Strategy Consultation • Digital Marketing Strategy Consultation• Social Media Marketing Consultation • Branding

Cooking with Mama Germany is a social enterprise that truly believes in the power of food as the perfect excuse to open conversations with your communitites. We bring food lovers from all walks of life together and provide them with an authentic, meaningful and unique social cooking experience, featuring family recipes from mothers around the world. We want to bring you food for the tummy and also food for thoughts. We cook, we eat, and we have a good time. Tasks: • Event organisation• Curate online presence of social media• Brand building

Develop integrated marketing strategy directly with CEO of this mobile shopping platform start-up Beijing PaiShouBa Media Company, partner of 88tc88 Group. Integrated Marketing Strategy Development:• Develop and manage yearly marketing plan and budget• Localisation of B2C marketing strategy• Manage a team of 4 copy writers and graphic designers• Establish partnerships with artists, brands and at national cooperations and promotions• Branding Content Marketing: • Create blog posts, video and interviews for B2B and B2C clients align with brand identity• Create in-app content• Create content for Email marketing• Press relations and copy writing Social Media Marketing and Community Management:• Utilise Google Adwords, Google Analytics, Facebook Analytics to increase online exposure• Manage online community on social media (Twitter, Facebook, Weibo etc)