Carm Federico Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Providing 1-on-1 wellness coaching to student-athletes, advising on effective strategies for sleep, stress management, nutrition, academic performance, mental wellness, and balancing priorities.
• Design and deliver presentations to the varsity athletes on the benefits of health and wellness.
• Supporting the Athletic Therapy team to develop wellness events, activities, information sessions, and social media content.

Toronto, Ontario, Canada

• Facilitated 1-on-1 coaching for student leaders in UofT’s Reach Alliance program to promote wellness and high performance.
• Participating in coaching team’s weekly meetings, contributing to discussions on strategy for group coaching sessions.

Toronto, Ontario, Canada

• Introduced a culture of wellness promotion among the team, building structures to allow for work-life balance, performing weekly 1-on-1 check-ins to support work and wellbeing of team members, and exercising a.
• Directly managed a team of 2 to deliver digital communications initiatives, and event marketing for major athletics facility.
• Guided staff growth via coaching and professional development leading to upward career progression for both direct reports.
• Built and solidified over $70K in yearly revenue by building sponsor and partner relationships with key accounts.
• Grew attendance (21K) year over year by 6.7% and grew ticket revenues from $60K to $75K year over year.
• Developed and managed marketing budgets of $450,000.

Brampton

• Receiving a 3rd Promotion within the Loblaws organization, took on brand strategy leadership for all of Ontario and Western Canada.
• Directly managed a team of 3 responsible for in-store promotions, digital and traditional communications, and a team manager.
• Prioritized a sense of community, support, and wellbeing in the high-stress corporate environment, allowing for mental health breaks, completing consistent 1-on-1 wellness check-ins, and incorporating holistic.
• Managed rebrand budget of $500K per store, delivering new concept store marketing plans and Grand Openings.
• Created Weekly Flyer Program leading to $1.4M in sales and an improved sell rate by +70% by increasing item count. Overall tonnage share increased by 13.7% and dollar share increased by 14.9%.
• Delivered a cross-channel customer experience to build customer loyalty & brand advocacy faster than the competition.

Graduate Certificate, Wellness Coaching

• Key courses included: The Coaching Relationship, Behaviour Change, Food & Wellness, Self-Advocacy, Mindfulness, Health & Wellness.

Graduate Certificate, Sport & Event Marketing

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated.

Diploma, Fitness And Health Promotion

Two year program that focuses on the science behind how the human body works along with a range of physical activity techniques to help.