• Providing 1-on-1 wellness coaching to student-athletes, advising on effective strategies for sleep, stress management, nutrition, academic performance, mental wellness, and balancing priorities. • Design and deliver presentations to the varsity athletes on the benefits of health and wellness. • Supporting the Athletic Therapy team to develop wellness events, activities, information sessions, and social media content.

• Facilitated 1-on-1 coaching for student leaders in UofT’s Reach Alliance program to promote wellness and high performance. • Participating in coaching team’s weekly meetings, contributing to discussions on strategy for group coaching sessions.

• Introduced a culture of wellness promotion among the team, building structures to allow for work-life balance, performing weekly 1-on-1 check-ins to support work and wellbeing of team members, and exercising a multi-tiered recognition program. • Directly managed a team of 2 to deliver digital communications initiatives, and event marketing for major athletics facility. • Guided staff growth via coaching and professional development leading to upward career progression for both direct reports.• Built and solidified over $70K in yearly revenue by building sponsor and partner relationships with key accounts. • Grew attendance (21K) year over year by 6.7% and grew ticket revenues from $60K to $75K year over year.• Developed and managed marketing budgets of $450,000. • Drove an 80% increase in web traffic and 2.1K increase in social media engagement across Facebook, Instagram, and Twitter.• Established and rolled out a clear brand guideline and guardrail to deliver consistent look and feel, experience and awareness.

Receiving a 3rd Promotion within the Loblaws organization, took on brand strategy leadership for all of Ontario and Western Canada. • Directly managed a team of 3 responsible for in-store promotions, digital and traditional communications, and a team manager. • Prioritized a sense of community, support, and wellbeing in the high-stress corporate environment, allowing for mental health breaks, completing consistent 1-on-1 wellness check-ins, and incorporating holistic wellbeing into performance expectations. • Managed rebrand budget of $500K per store, delivering new concept store marketing plans and Grand Openings.• Created Weekly Flyer Program leading to $1.4M in sales and an improved sell rate by +70% by increasing item count. Overall tonnage share increased by 13.7% and dollar share increased by 14.9%.• Delivered a cross-channel customer experience to build customer loyalty & brand advocacy faster than the competition. • Led a Guinness World Record event for most Parmigiano Reggiano wheels cracked simultaneously to boost community engagement leading to a +98% YOY growth and a +15% growth in deli cheese.