Marketing, Brand and SEO Strategy - PokerNews

- oddschecker.com/it- assopoker.com- italiapokerclub.com- super6sport.itCreating and executing the lead generation ops on multiple products; took care of the website’s placement and brand, along with SEO optimizations and Digital Marketing.Taking care of brand guidelines in compliance of the italian gambling regulation.SEO - Managing SEO offsite and onsite optimization projects and reporting on performance- Develop and execute successful SEO strategies - Conduct keyword research to guide content teams- Review technical SEO issues and recommend fixes- Optimize website content, landing pages and paid search copy- Conduct SEO offsite (link building strategies)- Measures and reports performance via SEO Suites- Collect data and report on traffic, rankings and other SEO aspects DIGITAL MARKETING- Plans and executes all web, database marketing, email, social media, and display advertising campaigns.- Designs, builds, and maintains our social media presence.- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).- Identifies trends and insights and optimizes spend and performance based on the insights.- Brainstorms new and creative growth strategies through digital marketing.- Plans, executes, and measures experiments and conversion tests.- Collaborates with internal teams to create landing pages and optimize user experience.- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.- Identifies critical conversion points and drop off points and optimizes user funnels.- Collaborates with agencies and other vendor partners.- Evaluates emerging technologies.- Provides thought leadership and perspective for adoption where appropriate.

Italiapokerclub.comThe site is the top italian online poker magazine thanks to a social-media focused approach that led to over 47K fans (avg. reach 15%). I managed the conversation and CRM via PM, drafted and executed editorial plan creating engaging contentLottomatica.it PokerI managed the official fan page, moderating conversations and creating the editorial plan. Increased fan base (+86K fans/yr) managing Facebook ads with the goal of acquiring fans, increasing awareness and enhance page’s engagementAquila Basket TrentoI managed official page of Serie A basket team of Dolomiti Energia, with main goal of engaging with fans and create editorial content, viral and loved by supporters. Ran several campaigns with lead generation and ticketing selling goalGioco DigitaleI managed brand’s official fan page, editorial and social plan, paid Facebook ads on bingo and casino with primary goal of acquisition having strict CPL/CPA targetBonus SlotOver 100.000€/y spending in Facebook ads with primary target on gambling industry (poker, casino, bingo) generating quality leads with detailed targeting methods and helping conversion to valuable players with special bonuses and promotions (overall CPA on casino avg <80€)

Founder of the successful website on health and fitness, decision making on SEO and SMS strategies. This project reached about 3.000.000 sessions/m

Founded and managed the first italian Daily Fantasy Sports online magazine • Decided SEO and social strategies, stroke deals with all the major players in the industry and delivered quality contents for users, tips and premium services

Managed official page of Serie A basket team of Dolomiti Energia, with main goal of engaging with fans and create editorial content, potentially viral and loved by team’s supporters• Ran several campaigns with lead generation and ticketing selling goals

Planning, implementation and monitoring marketing strategy and user acquisition.Our service will give to families a pediatrician 24h/day, the access to all the relevant medical informations of their children and many tools to improve their life as parents.Zcube "Open Accelerator" 2016 winner

Columnist for Facebook Marketing strategy tips

Wrote more than 100 articles for the main poker magazine on the Italian market, covering online and live events, technical contents and having the chance of sharing my point of view on the Italian poker market

I manage the publishing of "PokerStars.it Magazine" n.1 (http://www.pokerstarsmagazine.it), official Pokerstars.it House Organ. This magazine was distributed in 2,000 hard copies and has been downloaded, in ebook format, over 4,000 times.